An EPK – electronic press kit – gives journalists, promoters, playlist curators and industry contacts everything they need to understand your project quickly.

Amuse’s recently refreshed independent-promotion guide specifically recommends maintaining a clean, usable EPK as a basic part of an artist campaign.

The key word is usable.

Don’t send twenty attachments

Create one organised destination.

It might be:

  • A page on your website
  • A private landing page
  • A well-organised cloud folder

Then send one link.

Start with one sentence

Describe the artist quickly.

For example:

Manchester electronic producer combining UK garage, ambient vocals and live saxophone.

That tells someone far more than:

An exciting genre-defying artist pushing musical boundaries.

Include a short biography

Aim for around 100 words.

Cover:

  • Who you are
  • Where you’re based
  • What you make
  • Current project
  • One or two meaningful achievements

Prepare a longer version separately.

Put your best music near the top

Don’t make somebody hunt.

Include the campaign track first.

Then add links to the wider catalogue.

Add professional images

Provide:

  • Landscape
  • Portrait
  • Square
  • Live shot

Make high-resolution downloads available and include photographer credits.

Include a live video

This is particularly important when pitching venues and festivals.

Show what the performance actually looks and sounds like.

Add useful numbers

Include genuine evidence such as:

  • Monthly listeners
  • Sold-out shows
  • Notable press
  • Radio
  • Significant playlist support
  • Sync placements

Keep it short.

Include contacts

Clearly state who handles:

  • Press
  • Booking
  • Management
  • General enquiries

One email is fine if you’re independent.

Update it

An EPK announcing your “new 2024 single” makes the whole project look abandoned.

Review it before every major campaign.

The point of an EPK isn’t to impress somebody with how much material you have.

It’s to make saying yes easier.