A brand partnership media kit does not need to be 40 pages.

It needs to answer the questions a company cares about quickly.

Use this structure.

Page 1 — Artist

Include:

  • artist name;
  • strong photograph;
  • genre;
  • location;
  • one-sentence positioning.

Example:

“Independent alternative-pop artist building a highly engaged UK university audience through live shows and short-form performance content.”

Page 2 — Story

Explain:

  • who you are;
  • current project;
  • cultural positioning;
  • important achievements.

Keep it short.

Page 3 — Audience

Include:

  • followers;
  • streaming listeners;
  • mailing list;
  • top countries;
  • top cities;
  • audience age;
  • relevant interests.

Use current data.

Page 4 — Engagement

Show quality, not just scale.

Potential metrics:

  • video engagement;
  • average views;
  • save rate;
  • repeat listeners;
  • ticket conversion;
  • email engagement.

Page 5 — Previous partnerships

Include:

  • brands;
  • campaigns;
  • events;
  • results.

No previous brands?

Use successful self-run artist campaigns instead.

Page 6 — Partnership ideas

Give two or three ideas.

For example:

Tour partnership

Branded live session

Creator-led campaign

Make the ideas specific to the company you are pitching.

Page 7 — Deliverables

Potential deliverables:

  • videos;
  • photographs;
  • posts;
  • performances;
  • appearances;
  • music licence;
  • product integration.

Page 8 — Contact

Include:

  • artist/manager;
  • email;
  • website;
  • social links.

Keep the file easy to download.

Keep it updated

Review the kit every quarter.

Remove:

  • old metrics;
  • weak achievements;
  • dead links.

Your deck should represent the artist today.

Final thoughts

A brand media kit should make the commercial opportunity obvious.

Do not try to prove that you’re famous.

Prove that your audience, identity and creative ideas can help the right partner create something valuable.