Threads begins testing video ads and adds transparency dashboard

Meta expands the presence of ads on Threads, while increasing transaparency for creators around disallowed content. Threads is rolling out video ads for the first time, as Meta begins testing a new monetisation push across its social platforms. A small number of Threads users will start to see these ads in their feed, appearing between regular posts. Meta announced the move during IAB NewFronts, confirming that a “small number” of advertisers will be able to run video ads on Threads. The formats being tested are 19:9 and 1:1 ratio videos, shown directly within the feed, much like ads on Instagram…