Panel: Jason Goss (Perfect Sound Forever), Carrie Brownstein
(Monitor Mix), Maura Johnstone (Idolator) and Amrit Singh (Stereogum)
This was a quick and punchy session in which the panel of
bloggers talked about their experiences of building up blogs. The surreal speed
with which the popularity of a site can grow was a common theme; being asked to
send a reporter to cover overseas gigs when youÃ¢â‚¬â„¢re a one man band operating
from a bedroom in London,
Factors that were advised as making a blog
Ã¢â‚¬â€œ making sure your writing carries a real and idiosyncratic opinion.
on content Ã¢â‚¬â€œ a focus on the written material rather than the brand or on
marketing opportunities inherent in a successful blog (people like to feel
theyÃ¢â‚¬â„¢re reading something underground rather than a corporate mouthpiece)
journalism Ã¢â‚¬â€œ donÃ¢â‚¬â„¢t fall prey to the temptation of cut-and-paste blogging;
make sure you get confirmation of the information youÃ¢â‚¬â„¢re reporting from
the source; this can be as simple as going to the official website of the
party concerned for the news rather than a third party.
depth analysis Ã¢â‚¬â€œ donÃ¢â‚¬â„¢t just skim a subject; if youÃ¢â‚¬â„¢re reviewing an album,
interviewing someone or examining a topic, give it the full benefit of
your powers and your readers the full benefit of your access to the
subject, theyÃ¢â‚¬â„¢ll thank you for it.