{"id":4786,"date":"2026-10-01T15:58:37","date_gmt":"2026-10-01T15:58:37","guid":{"rendered":"https:\/\/routenote.com\/radar\/?p=4786"},"modified":"2026-10-01T15:58:41","modified_gmt":"2026-10-01T15:58:41","slug":"what-is-sacem-play-deezer-music-for-shops-and-businesses-explained","status":"publish","type":"post","link":"https:\/\/routenote.com\/radar\/what-is-sacem-play-deezer-music-for-shops-and-businesses-explained\/","title":{"rendered":"What is SACEM Play? Deezer Music for Shops and Businesses Explained"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The music playing in your local caf\u00e9, clothes shop or hair salon could soon be powered by Deezer \u2013 but not through the Deezer app you might already use at home.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">French music rights organisation SACEM and streaming service Deezer have announced <strong>SACEM Play<\/strong>, a new professional music service designed specifically for independent businesses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The platform will combine Deezer\u2019s catalogue, music technology and playlist expertise with SACEM\u2019s existing relationships with businesses and rights holders.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So what exactly is SACEM Play, how is it different from regular Deezer, and why are music streaming companies becoming increasingly interested in the music you hear while shopping, eating and drinking?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is SACEM Play?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SACEM Play is a new music streaming solution designed for independent businesses that want to play background music for customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It will be offered under the <strong>SACEM Play<\/strong> brand, while Deezer provides the technology behind the service, along with access to its music catalogue and editorial expertise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The companies say SACEM Play will be designed around different types of business environments rather than simply providing businesses with another consumer streaming account.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That could include businesses such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>caf\u00e9s<\/li>\n\n\n\n<li>restaurants<\/li>\n\n\n\n<li>bars<\/li>\n\n\n\n<li>shops<\/li>\n\n\n\n<li>salons<\/li>\n\n\n\n<li>independent retailers<\/li>\n\n\n\n<li>other customer-facing venues<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The service is expected to begin rolling out gradually in <strong>early 2027<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pricing has not yet been announced.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SACEM Play will be powered by Deezer<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Although SACEM Play will carry the SACEM name, much of the technology underneath the service will come from Deezer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Deezer will provide its music catalogue, streaming infrastructure and music curation expertise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SACEM, meanwhile, already works extensively with businesses that publicly play music and collects royalties that are ultimately distributed to songwriters, composers and publishers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It creates an interesting combination.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rather than SACEM simply licensing music used by businesses, the organisation will effectively be able to offer businesses a purpose-built way of actually playing that music too.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Is SACEM Play the same as Deezer?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">No.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SACEM Play is being positioned as a professional product for businesses rather than another consumer version of Deezer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Deezer already operates another professional offering called <strong>Deezer for Professionals<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, the two services are aimed at slightly different customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Deezer for Professionals will remain Deezer&#8217;s main solution for companies that need more sophisticated or multi-zone music systems, where different music may be playing in different areas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SACEM Play is intended to be a simpler solution aimed particularly at independent businesses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That distinction could make SACEM Play much more relevant to the small caf\u00e9 or shop owner who simply wants appropriate music playing throughout the day.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why do businesses need a special music service?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Playing music in a business is different from listening to music privately at home.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When recorded music is played publicly in a shop, restaurant or other commercial environment, music rights and royalty payments need to be considered.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In France, SACEM collects copyright royalties from businesses and other organisations that publicly use music and distributes those royalties to creators and publishers. There can also be additional rights associated with playing recorded music in public.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This creates a market for professional music services designed specifically for businesses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But there is another problem: businesses don&#8217;t necessarily want to spend hours building playlists.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A restaurant might want completely different music at breakfast, lunch and dinner.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A clothes shop might want upbeat contemporary tracks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A hotel lobby might want something considerably calmer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Professional background music platforms can potentially combine the legal and administrative side of music with playlists designed for particular environments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That appears to be where SACEM Play is heading.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SACEM Play could help songwriters get paid more accurately<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There is another particularly interesting part of the announcement for music creators.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SACEM says the listening data generated by SACEM Play should allow it to allocate royalties to songwriters and other rights holders more accurately.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This matters because identifying exactly which songs are being played in thousands of individual shops isn&#8217;t always easy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SACEM currently uses several different methods to distribute royalties from music played in businesses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For major chains using professional music providers, playlists can be reported directly, allowing SACEM to allocate royalties based on the specific tracks being used.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For smaller businesses using radio, television or their own playlists, royalties may instead be distributed using broader data and statistical methods.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A digital system such as SACEM Play potentially changes that.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If the platform knows exactly what has been played, where and when, that information can be passed into the royalty system.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SACEM&#8217;s Jean-Felix Choukroun said the service would make it possible to allocate authors&#8217; rights more accurately using the listening data available through the platform.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For songwriters, that could be one of the most important parts of SACEM Play.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Deezer is moving further into music for businesses<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Most people still associate Deezer with consumer music streaming and rivals such as Spotify, Apple Music and Amazon Music.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But business music could become a valuable second market for streaming technology.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Restaurants, gyms, hotels, shops and other physical businesses collectively play an enormous amount of music.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They also have different requirements from normal listeners.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A consumer might want to search for a particular artist and listen to an album.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A shop may instead need eight hours of uninterrupted music that fits its brand without someone constantly choosing the next song.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That turns playlist creation, recommendation technology and music catalogues into business products rather than simply consumer features.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Deezer has increasingly been developing its technology beyond its traditional consumer streaming app, and SACEM Play gives it another route into that market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Deezer has described the wider approach as <strong>Music as a Service<\/strong>, where other companies can build their own branded music experiences using Deezer&#8217;s technology and catalogue.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SACEM Play is a particularly clear example: customers interact with a SACEM product, but Deezer provides much of the music infrastructure underneath it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SACEM and Deezer are already working together<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SACEM Play isn&#8217;t the first major partnership between the two French music companies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SACEM and Deezer have already collaborated on changes to streaming royalty distribution.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 2025, SACEM introduced Deezer&#8217;s artist-centric model when calculating certain streaming royalties in France.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The system changes how eligible streams are weighted and aims to reduce the impact of fraudulent streams and some non-musical content on royalty distribution.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SACEM has also worked with Deezer around technology designed to identify fully AI-generated music.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SACEM Play therefore extends a partnership that has already moved beyond a normal relationship between a streaming platform and a collecting society.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">When will SACEM Play launch?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SACEM and Deezer say the rollout of SACEM Play is planned to begin <strong>by early 2027<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The companies have also said there will be an activation and trial process intended to make getting started relatively simple for businesses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Several important details have yet to be announced, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SACEM Play pricing<\/li>\n\n\n\n<li>exactly which businesses will initially be eligible<\/li>\n\n\n\n<li>the full list of available features<\/li>\n\n\n\n<li>how playlists will be customised<\/li>\n\n\n\n<li>whether businesses will be able to choose individual songs<\/li>\n\n\n\n<li>how SACEM&#8217;s existing music licensing processes will interact with the subscription<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Those details should become clearer as the launch approaches.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Could Spotify and Apple Music do something similar?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Music for businesses is already a significant market, so SACEM Play isn&#8217;t entering completely new territory.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, the partnership is notable because it directly connects a major streaming platform with a major music rights organisation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If it works, the model could be attractive elsewhere.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Streaming platforms have huge catalogues, recommendation systems and playlist technology.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rights organisations already have relationships with the businesses paying to publicly use music.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Putting those two pieces together could create a much simpler way for smaller businesses to access professionally curated music while also generating more detailed information about which songs are actually being played.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For listeners, SACEM Play may largely remain invisible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You might simply walk into a caf\u00e9 and hear a playlist playing in the background.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Behind that playlist, though, there could increasingly be the same streaming technology that powers the apps millions of people use every day.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SACEM Play FAQ<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What is SACEM Play?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">SACEM Play is a professional music streaming service for independent businesses. It is offered by SACEM and powered by Deezer&#8217;s music catalogue and technology.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Is SACEM Play made by Deezer?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The service will be offered under the SACEM brand, but Deezer provides the underlying technology, music catalogue and editorial expertise.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Who is SACEM Play for?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It is primarily being developed for independent businesses that play music for customers, such as shops, caf\u00e9s, restaurants and similar venues.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">When does SACEM Play launch?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">SACEM and Deezer expect SACEM Play to begin rolling out gradually by early 2027.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How much will SACEM Play cost?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pricing has not yet been announced.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Is SACEM Play the same as Deezer for Professionals?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No. Deezer for Professionals remains targeted particularly at more complex and multi-zone business environments, while SACEM Play is designed as a simpler option for independent businesses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The music playing in your local caf\u00e9, clothes shop or hair salon could soon be powered by Deezer \u2013 but not through the Deezer app you might already use at home. French music rights organisation SACEM and streaming service Deezer have announced SACEM Play, a new professional music service designed specifically for independent businesses. The platform will combine Deezer\u2019s catalogue, music technology and playlist expertise with SACEM\u2019s existing relationships with businesses and rights holders. So what exactly is SACEM Play, how is it different from regular Deezer, and why are music streaming companies becoming increasingly interested in the music you&#8230;<\/p>\n","protected":false},"author":1,"featured_media":4787,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[2935,1930,2933,2934],"coauthors":[2],"class_list":["post-4786","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-b2b","tag-deezer","tag-sacem","tag-sacem-play"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is SACEM Play? 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The platform will combine Deezer\u2019s catalogue, music technology and playlist expertise with SACEM\u2019s existing relationships with businesses and rights holders. So what exactly is SACEM Play, how is it different from regular Deezer, and why are music streaming companies becoming increasingly interested in the music you...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/routenote.com\/radar\/what-is-sacem-play-deezer-music-for-shops-and-businesses-explained\/\" \/>\n<meta property=\"og:site_name\" content=\"RouteNote - Radar\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-01T15:58:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-01T15:58:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/routenote.com\/radar\/wp-content\/uploads\/2026\/10\/sacem-deezer.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"779\" \/>\n\t<meta property=\"og:image:height\" content=\"377\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Radar Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Radar Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/routenote.com\/radar\/what-is-sacem-play-deezer-music-for-shops-and-businesses-explained\/\",\"url\":\"https:\/\/routenote.com\/radar\/what-is-sacem-play-deezer-music-for-shops-and-businesses-explained\/\",\"name\":\"What is SACEM Play? 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The platform will combine Deezer\u2019s catalogue, music technology and playlist expertise with SACEM\u2019s existing relationships with businesses and rights holders. 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