{"id":4481,"date":"2026-09-18T14:35:00","date_gmt":"2026-09-18T14:35:00","guid":{"rendered":"https:\/\/routenote.com\/radar\/?p=4481"},"modified":"2026-09-18T14:28:00","modified_gmt":"2026-09-18T14:28:00","slug":"spotify-partner-program-expands-to-more-than-35-new-countries-how-creators-can-make-money","status":"publish","type":"post","link":"https:\/\/routenote.com\/radar\/spotify-partner-program-expands-to-more-than-35-new-countries-how-creators-can-make-money\/","title":{"rendered":"Spotify Partner Program Expands to More Than 35 New Countries: How Creators Can Make Money"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Spotify is dramatically expanding its podcast monetization program, giving creators in more than 35 additional countries the opportunity to make money from their podcasts and video content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Spotify Partner Program will expand into countries including Brazil, Mexico, Spain, Italy, Poland and Colombia later in 2026, marking the program&#8217;s largest international expansion to date.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For podcast creators, the change opens several new ways to make money through Spotify, including advertising revenue and payments connected to video consumption from Spotify Premium subscribers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So how does the Spotify Partner Program work, which countries are being added, and how can creators qualify?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is the Spotify Partner Program?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Spotify Partner Program is Spotify&#8217;s monetization system for podcast creators.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eligible creators can generate revenue in several ways depending on the type of content they publish and how their audience consumes it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The two major sources are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Premium video revenue<\/li>\n\n\n\n<li>Advertising revenue<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Video creators can earn Premium video revenue when eligible Spotify Premium subscribers watch their content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Creators can also generate advertising revenue when audiences listen or watch through Spotify&#8217;s free tier and, depending on distribution, across other podcast listening platforms.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spotify also provides tools for managing embedded sponsorships.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Importantly, Spotify says creators keep 100% of the revenue they generate from their own sponsorship arrangements.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Which countries are joining the Spotify Partner Program?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Spotify says the Partner Program will expand to more than 35 additional markets later in 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new markets announced by Spotify are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Italy<\/li>\n\n\n\n<li>Spain<\/li>\n\n\n\n<li>Brazil<\/li>\n\n\n\n<li>Mexico<\/li>\n\n\n\n<li>Poland<\/li>\n\n\n\n<li>Colombia<\/li>\n\n\n\n<li>Chile<\/li>\n\n\n\n<li>Peru<\/li>\n\n\n\n<li>Ecuador<\/li>\n\n\n\n<li>Guatemala<\/li>\n\n\n\n<li>Costa Rica<\/li>\n\n\n\n<li>Uruguay<\/li>\n\n\n\n<li>El Salvador<\/li>\n\n\n\n<li>Dominican Republic<\/li>\n\n\n\n<li>Paraguay<\/li>\n\n\n\n<li>Honduras<\/li>\n\n\n\n<li>Panama<\/li>\n\n\n\n<li>Bolivia<\/li>\n\n\n\n<li>Nicaragua<\/li>\n\n\n\n<li>San Marino<\/li>\n\n\n\n<li>Andorra<\/li>\n\n\n\n<li>Malta<\/li>\n\n\n\n<li>Jamaica<\/li>\n\n\n\n<li>Trinidad and Tobago<\/li>\n\n\n\n<li>Cura\u00e7ao<\/li>\n\n\n\n<li>Bahamas<\/li>\n\n\n\n<li>Barbados<\/li>\n\n\n\n<li>Guyana<\/li>\n\n\n\n<li>Belize<\/li>\n\n\n\n<li>Suriname<\/li>\n\n\n\n<li>Saint Lucia<\/li>\n\n\n\n<li>Antigua and Barbuda<\/li>\n\n\n\n<li>Haiti<\/li>\n\n\n\n<li>Grenada<\/li>\n\n\n\n<li>Saint Vincent and the Grenadines<\/li>\n\n\n\n<li>Saint Kitts and Nevis<\/li>\n\n\n\n<li>Dominica<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The rollout significantly increases Spotify&#8217;s podcast monetization footprint across Latin America, Southern Europe and the Caribbean.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How do you qualify for the Spotify Partner Program?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Spotify lowered its eligibility requirements earlier in 2026 in an attempt to make the program accessible to smaller creators.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to Spotify&#8217;s current criteria, creators generally need:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>At least 1,000 Spotify audience members during the previous 30 days<\/li>\n\n\n\n<li>At least 2,000 hours of Spotify consumption during the previous 30 days<\/li>\n\n\n\n<li>At least three published episodes<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Spotify defines its audience metric as distinct people who actively watched or listened to an episode.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Creators can check whether they are eligible through the Monetize section of Spotify for Creators once the Partner Program is available in their market.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How much can you make from Spotify podcasts?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There isn&#8217;t a single fixed amount that Spotify pays every podcast creator.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Revenue depends on factors including audience size, consumption, format, market and whether audiences are using Spotify Premium or the free service.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spotify has, however, shared some indications that creator payouts are growing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Following changes to the Partner Program&#8217;s eligibility requirements earlier in 2026, Spotify says total monthly payouts to enrolled shows increased by more than a third.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That suggests Spotify is becoming increasingly serious about competing for professional podcast and video creators.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Spotify is increasingly focused on video podcasts<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Partner Program is particularly important for creators producing video.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spotify Premium members watching eligible video podcasts can receive a different experience from listeners on the free tier.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of inserting Spotify&#8217;s dynamic advertising into participating video podcasts, Spotify can provide Premium subscribers with an uninterrupted video experience while compensating creators through Premium video revenue.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Creators&#8217; own sponsorship messages can remain within the content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In practice, Spotify is trying to create a model where Premium subscribers get fewer interruptions while creators can still generate revenue from their video audiences.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Video podcasts are growing quickly on Spotify<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Spotify&#8217;s increased investment in video isn&#8217;t happening by accident.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The company previously revealed that nearly half a million video podcast shows were available on the platform by late 2025.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">More than 390 million Spotify users had streamed a video podcast, representing year-on-year growth of more than 50%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spotify now says video shows participating in the Partner Program have experienced average consumption-hour growth of more than 45% since the program launched.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That makes video one of the most important areas of Spotify&#8217;s broader creator strategy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Spotify is increasingly competing with YouTube for creators<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Partner Program also highlights how Spotify&#8217;s ambitions have expanded beyond traditional audio podcasting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">YouTube has become one of the world&#8217;s most important podcast platforms partly because creators can combine video distribution, advertising and audience discovery in one place.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spotify is increasingly building a similar ecosystem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A creator can potentially publish a video podcast, reach Spotify&#8217;s audience and generate revenue without relying entirely on conventional podcast advertising.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That could make Spotify more attractive to YouTubers, video podcasters and creators who previously considered Spotify primarily an audio platform.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How does Spotify Premium video revenue work?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Video episodes watched by qualifying Spotify Premium subscribers can generate Premium video revenue.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of displaying Spotify&#8217;s dynamically inserted advertising during those videos, Spotify compensates eligible creators based on engagement with their video content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spotify Free listeners can continue to generate advertising revenue for creators.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That means the same podcast can potentially generate revenue differently depending on who is watching it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Premium subscriber watching a video could contribute toward Premium video revenue, while a free user could generate advertising revenue.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Creators can still include their own sponsors<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">One particularly important feature is that the removal of Spotify&#8217;s dynamic advertisements from Premium video doesn&#8217;t mean podcasts have to become entirely advertising-free.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Creator-read sponsorships and sponsorship segments embedded directly within episodes can remain.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spotify has also introduced tools allowing creators to manage and report these sponsorships.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Creators retain the revenue they negotiate from those deals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For larger podcasts, this potentially creates several revenue streams from the same piece of content:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Spotify Premium video revenue<\/li>\n\n\n\n<li>Spotify advertising revenue<\/li>\n\n\n\n<li>Direct sponsorship deals<\/li>\n\n\n\n<li>Podcast subscriptions or memberships<\/li>\n\n\n\n<li>External commercial partnerships<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">That starts to make a successful podcast look much more like a diversified media business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Podcast creators no longer have to rely entirely on advertisers<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Historically, podcast monetization has depended heavily on advertising and sponsorships.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That can make revenue unpredictable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Advertising budgets can change depending on economic conditions, seasons and advertiser demand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Audience-based Premium video payments create another potential revenue stream that is less directly tied to individual advertising campaigns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That diversification appears to be one of Spotify&#8217;s main goals with the Partner Program.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Latin America matters to Spotify&#8217;s podcast strategy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Some of the most significant additions in this expansion are Brazil and Mexico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The rollout also covers much of Latin America, including Colombia, Chile, Peru, Ecuador, Guatemala, Costa Rica, Uruguay and Argentina&#8217;s neighbouring markets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Podcasting and online video have huge audiences across the region, but monetization opportunities have historically varied considerably between countries.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Making Spotify&#8217;s creator monetization tools more widely available could encourage more local creators to invest in higher-quality podcast and video productions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It also gives Spotify an opportunity to build stronger local creator ecosystems instead of focusing primarily on English-language markets.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Podcasts are becoming another creator economy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The broader story here is that podcasts are increasingly moving beyond their origins as downloadable audio shows.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They are becoming full creator businesses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Many successful podcasts now include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Long-form video<\/li>\n\n\n\n<li>Short-form social clips<\/li>\n\n\n\n<li>Advertising<\/li>\n\n\n\n<li>Sponsorships<\/li>\n\n\n\n<li>Premium memberships<\/li>\n\n\n\n<li>Live events<\/li>\n\n\n\n<li>Merchandise<\/li>\n\n\n\n<li>YouTube channels<\/li>\n\n\n\n<li>Spotify video distribution<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Spotify&#8217;s Partner Program fits directly into that shift.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of Spotify simply being somewhere a podcast is distributed, the company wants to become one of the main platforms where creators build an audience and generate income.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Should podcasters start making video?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For creators who already record their podcasts in a studio, adding video is becoming increasingly difficult to ignore.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A relatively simple multi-camera setup can turn the same conversation into content for Spotify, YouTube, TikTok, Instagram Reels and YouTube Shorts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spotify&#8217;s Partner Program adds another potential financial incentive.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That doesn&#8217;t mean every podcast needs to become a television programme.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But creators who can produce video without dramatically increasing production costs may now have more reasons to experiment with the format.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Spotify is building a much bigger creator platform<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Spotify started primarily as a music streaming service.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Podcasts dramatically expanded what people consumed through the platform.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Video is now expanding that idea again.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Spotify Partner Program is increasingly beginning to resemble a broader creator monetization ecosystem rather than simply a podcast advertising product.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Spotify, that could mean longer engagement with users and a much larger library of video content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For creators, it means another major platform is competing to help them monetize their audiences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And with more than 35 additional countries joining the Partner Program later in 2026, that opportunity is becoming significantly more global.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spotify is dramatically expanding its podcast monetization program, giving creators in more than 35 additional countries the opportunity to make money from their podcasts and video content. The Spotify Partner Program will expand into countries including Brazil, Mexico, Spain, Italy, Poland and Colombia later in 2026, marking the program&#8217;s largest international expansion to date. For podcast creators, the change opens several new ways to make money through Spotify, including advertising revenue and payments connected to video consumption from Spotify Premium subscribers. So how does the Spotify Partner Program work, which countries are being added, and how can creators qualify? What&#8230;<\/p>\n","protected":false},"author":1,"featured_media":3514,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[2735,2736,1478,190,11],"coauthors":[2],"class_list":["post-4481","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-partner-program","tag-podcasters","tag-podcasts","tag-spotify","tag-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Spotify Partner Program Expands to More Than 35 New Countries: How Creators Can Make Money - RouteNote - Radar<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/radar\/spotify-partner-program-expands-to-more-than-35-new-countries-how-creators-can-make-money\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spotify Partner Program Expands to More Than 35 New Countries: How Creators Can Make Money - RouteNote - Radar\" \/>\n<meta property=\"og:description\" content=\"Spotify is dramatically expanding its podcast monetization program, giving creators in more than 35 additional countries the opportunity to make money from their podcasts and video content. 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The Spotify Partner Program will expand into countries including Brazil, Mexico, Spain, Italy, Poland and Colombia later in 2026, marking the program&#8217;s largest international expansion to date. For podcast creators, the change opens several new ways to make money through Spotify, including advertising revenue and payments connected to video consumption from Spotify Premium subscribers. So how does the Spotify Partner Program work, which countries are being added, and how can creators qualify? 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