A pre-save allows a fan to connect with your upcoming release before it’s available.<\/p>\n\n\n\n
DistroKid offers this through HyperFollow.<\/p>\n\n\n\n
The exact functionality varies by music service, but the broad idea is that fans can take an action before release that helps ensure the music appears in their library once it launches.<\/p>\n\n\n\n
They’re useful for:<\/p>\n\n\n\n
building anticipation<\/p>\n\n\n\n
creating one campaign URL<\/p>\n\n\n\n
measuring interest<\/p>\n\n\n\n
encouraging day-one engagement<\/p>\n\n\n\n
giving fans something to do before launch<\/p>\n\n\n\n
No.<\/p>\n\n\n\n
Thousands of successful songs launch without huge pre-save campaigns.<\/p>\n\n\n\n
Don’t mistake a marketing tool for the goal.<\/p>\n\n\n\n
The goal is creating genuine fan demand.<\/p>\n\n\n\n
Give people a reason.<\/p>\n\n\n\n
Instead of repeatedly posting:<\/p>\n\n\n\n
Pre-save my song!<\/p>\n\n\n\n
offer something around it.<\/p>\n\n\n\n
For example:<\/p>\n\n\n\n
hear a preview<\/p>\n\n\n\n
enter a competition<\/p>\n\n\n\n
unlock content<\/p>\n\n\n\n
join an email list<\/p>\n\n\n\n
get early access<\/p>\n\n\n\n
The strongest campaigns exchange value rather than simply ask fans for favours.<\/p>\n\n\n\n
No.<\/p>\n\n\n\n
Many platforms provide pre-save functionality.<\/p>\n\n\n\n
PUSH.fm, for example, provides pre-save and fan-link tools independently of DistroKid.<\/p>\n\n\n\n
Your distributor should be evaluated on distribution economics and service.<\/p>\n\n\n\n
Marketing tools can be mixed and matched.<\/p>\n","protected":false},"excerpt":{"rendered":"
A pre-save allows a fan to connect with your upcoming release before it’s available. DistroKid offers this through HyperFollow. What happens when someone pre-saves? The exact functionality varies by music service, but the broad idea is that fans can take an action before release that helps ensure the music appears in their library once it launches. Why artists use pre-saves They’re useful for: building anticipation creating one campaign URL measuring interest encouraging day-one engagement giving fans something to do before launch Are pre-saves essential? No. Thousands of successful songs launch without huge pre-save campaigns. Don’t mistake a marketing tool for…<\/p>\n","protected":false},"author":1,"featured_media":3266,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[1378,2350,2379,1957,1354],"coauthors":[],"class_list":["post-3899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-distrokid","tag-hyperfollow","tag-presave","tag-push-fm","tag-tool"],"acf":[],"yoast_head":"\n