HyperFollow is DistroKid’s smart-link and pre-save tool.<\/p>\n\n\n\n
It’s useful.<\/p>\n\n\n\n
But artists don’t need DistroKid to create smart links.<\/p>\n\n\n\n
At minimum:<\/p>\n\n\n\n
link to major DSPs<\/p>\n\n\n\n
support pre-saves<\/p>\n\n\n\n
look good on mobile<\/p>\n\n\n\n
load quickly<\/p>\n\n\n\n
allow custom artwork<\/p>\n\n\n\n
Ideally, it should also help artists understand or capture fan behaviour.<\/p>\n\n\n\n
A Spotify stream is valuable.<\/p>\n\n\n\n
A fan relationship can be more valuable.<\/p>\n\n\n\n
If someone visits your release page, consider whether you can also collect:<\/p>\n\n\n\n
email<\/p>\n\n\n\n
location<\/p>\n\n\n\n
preferences<\/p>\n\n\n\n
engagement data<\/p>\n\n\n\n
That allows you to communicate with the person again later without relying entirely on a social algorithm.<\/p>\n\n\n\n
Artists can consider specialist music-marketing platforms such as:<\/p>\n\n\n\n
PUSH.fm<\/p>\n\n\n\n
Feature.fm<\/p>\n\n\n\n
Linkfire<\/p>\n\n\n\n
Linktree-style landing pages<\/p>\n\n\n\n
artist websites<\/p>\n\n\n\n
email platforms<\/p>\n\n\n\n
Different tools specialise in different outcomes.<\/p>\n\n\n\n
This is the bigger point.<\/p>\n\n\n\n
Smart links are relatively portable.<\/p>\n\n\n\n
Music distribution is a much deeper infrastructure relationship.<\/p>\n\n\n\n
Your distributor affects:<\/p>\n\n\n\n
royalties<\/p>\n\n\n\n
metadata<\/p>\n\n\n\n
rights<\/p>\n\n\n\n
catalogue permanence<\/p>\n\n\n\n
UGC monetisation<\/p>\n\n\n\n
payments<\/p>\n\n\n\n
support<\/p>\n\n\n\n
Choose the distributor first.<\/p>\n\n\n\n
Then choose whatever marketing stack works best.<\/p>\n\n\n\n
Smart links will increasingly become fan-conversion pages rather than simple redirect pages.<\/p>\n\n\n\n
The winners will be the tools that help musicians turn anonymous streams into identifiable audiences they can reach again.<\/p>\n","protected":false},"excerpt":{"rendered":"
HyperFollow is DistroKid’s smart-link and pre-save tool. It’s useful. But artists don’t need DistroKid to create smart links. What should a HyperFollow alternative do? At minimum: link to major DSPs support pre-saves look good on mobile load quickly allow custom artwork Ideally, it should also help artists understand or capture fan behaviour. Why fan data matters A Spotify stream is valuable. A fan relationship can be more valuable. If someone visits your release page, consider whether you can also collect: email location preferences engagement data That allows you to communicate with the person again later without relying entirely on a…<\/p>\n","protected":false},"author":1,"featured_media":3739,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[1378,2350,2378,1957,1737],"coauthors":[],"class_list":["post-3897","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-distrokid","tag-hyperfollow","tag-pre-save","tag-push-fm","tag-tools"],"acf":[],"yoast_head":"\n