DistroKid’s Social Media Pack is designed to help artists monetise uses of their music in user-generated videos.<\/p>\n\n\n\n
That sounds appealing.<\/p>\n\n\n\n
But it’s worth looking closely at the economics.<\/p>\n\n\n\n
DistroKid currently charges:<\/p>\n\n\n\n
$4.95 per single per year<\/p>\n\n\n\n
or<\/p>\n\n\n\n
$14.95 per album per year<\/p>\n\n\n\n
DistroKid then retains 20% of the advertising revenue generated through the feature.<\/p>\n\n\n\n
The service helps identify uses of your music in places such as YouTube and TikTok videos and monetise eligible uses.<\/p>\n\n\n\n
For tracks that spread through creator ecosystems, that can generate additional revenue artists might otherwise miss.<\/p>\n\n\n\n
Imagine a single generates $2 of relevant UGC revenue during the year.<\/p>\n\n\n\n
Paying $4.95 for access to the service obviously doesn’t make much financial sense.<\/p>\n\n\n\n
If the song generates $10,000, the conversation is completely different.<\/p>\n\n\n\n
A $4.95 annual charge sounds tiny.<\/p>\n\n\n\n
Across 100 singles:<\/p>\n\n\n\n
$495 per year.<\/p>\n\n\n\n
Then add the 20% revenue share.<\/p>\n\n\n\n
That’s why labels shouldn’t casually enable every optional service across a large catalogue without analysing performance.<\/p>\n\n\n\n
Potentially, yes.<\/p>\n\n\n\n
Especially for music that:<\/p>\n\n\n\n
performs well on YouTube<\/p>\n\n\n\n
gets used heavily in TikTok videos<\/p>\n\n\n\n
is commonly used by creators<\/p>\n\n\n\n
But don’t buy optional distribution extras simply because they’re available.<\/p>\n\n\n\n
Every additional service should justify itself.<\/p>\n\n\n\n
The artist should be asking:<\/p>\n\n\n\n
How much incremental money will this make me?<\/p>\n\n\n\n
Not:<\/p>\n\n\n\n
How many boxes can I tick during upload?<\/p>\n","protected":false},"excerpt":{"rendered":"
DistroKid’s Social Media Pack is designed to help artists monetise uses of their music in user-generated videos. That sounds appealing. But it’s worth looking closely at the economics. What does it cost? DistroKid currently charges: $4.95 per single per year or $14.95 per album per year DistroKid then retains 20% of the advertising revenue generated through the feature. What does it do? The service helps identify uses of your music in places such as YouTube and TikTok videos and monetise eligible uses. For tracks that spread through creator ecosystems, that can generate additional revenue artists might otherwise miss. The important…<\/p>\n","protected":false},"author":1,"featured_media":3868,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[1378,1794,2373],"coauthors":[2],"class_list":["post-3867","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-distrokid","tag-social-media","tag-social-media-pack"],"acf":[],"yoast_head":"\n