An EPK – electronic press kit – gives journalists, promoters, playlist curators and industry contacts everything they need to understand your project quickly.<\/p>\n\n\n\n
Amuse’s recently refreshed independent-promotion guide specifically recommends maintaining a clean, usable EPK as a basic part of an artist campaign.<\/p>\n\n\n\n
The key word is usable<\/strong>.<\/p>\n\n\n\n Create one organised destination.<\/p>\n\n\n\n It might be:<\/p>\n\n\n\n Then send one link.<\/p>\n\n\n\n Describe the artist quickly.<\/p>\n\n\n\n For example:<\/p>\n\n\n\n Manchester electronic producer combining UK garage, ambient vocals and live saxophone.<\/p>\n<\/blockquote>\n\n\n\n That tells someone far more than:<\/p>\n\n\n\n An exciting genre-defying artist pushing musical boundaries.<\/p>\n<\/blockquote>\n\n\n\n Aim for around 100 words.<\/p>\n\n\n\n Cover:<\/p>\n\n\n\n Prepare a longer version separately.<\/p>\n\n\n\n Don’t make somebody hunt.<\/p>\n\n\n\n Include the campaign track first.<\/p>\n\n\n\n Then add links to the wider catalogue.<\/p>\n\n\n\n Provide:<\/p>\n\n\n\n Make high-resolution downloads available and include photographer credits.<\/p>\n\n\n\n This is particularly important when pitching venues and festivals.<\/p>\n\n\n\n Show what the performance actually looks and sounds like.<\/p>\n\n\n\n Include genuine evidence such as:<\/p>\n\n\n\n Keep it short.<\/p>\n\n\n\n Clearly state who handles:<\/p>\n\n\n\n One email is fine if you’re independent.<\/p>\n\n\n\n An EPK announcing your \u201cnew 2024 single\u201d makes the whole project look abandoned.<\/p>\n\n\n\n Review it before every major campaign.<\/p>\n\n\n\n The point of an EPK isn’t to impress somebody with how much material you have.<\/p>\n\n\n\n It’s to make saying yes<\/strong> easier.<\/p>\n","protected":false},"excerpt":{"rendered":" An EPK – electronic press kit – gives journalists, promoters, playlist curators and industry contacts everything they need to understand your project quickly. Amuse’s recently refreshed independent-promotion guide specifically recommends maintaining a clean, usable EPK as a basic part of an artist campaign. The key word is usable. Don’t send twenty attachments Create one organised destination. It might be: Then send one link. Start with one sentence Describe the artist quickly. For example: Manchester electronic producer combining UK garage, ambient vocals and live saxophone. That tells someone far more than: An exciting genre-defying artist pushing musical boundaries. Include a short…<\/p>\n","protected":false},"author":1,"featured_media":3266,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[1340,1339,43,1857,1856],"coauthors":[2],"class_list":["post-3265","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-electronic-press-kit","tag-epk","tag-music","tag-press","tag-press-kit"],"acf":[],"yoast_head":"\nDon’t send twenty attachments<\/h2>\n\n\n\n
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Start with one sentence<\/h2>\n\n\n\n
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Include a short biography<\/h2>\n\n\n\n
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Put your best music near the top<\/h2>\n\n\n\n
Add professional images<\/h2>\n\n\n\n
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Include a live video<\/h2>\n\n\n\n
Add useful numbers<\/h2>\n\n\n\n
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Include contacts<\/h2>\n\n\n\n
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Update it<\/h2>\n\n\n\n