Tyla’s “Chanel” is an effervescent fusion of Afrobeats, amapiano, and pop that feels like both a celebration and a declaration of self-worth, anchored by one of the most immediately catchy hooks of her recent catalog — “How you say you love me? You ain’t put me in Chanel.”

Musically, the song thrives on a skittering, danceable beat and smooth, polished production by P2J and Ian Kirkpatrick that gives it broad, global appeal while staying rooted in Tyla’s South African musical heritage. Over this energetic backdrop, Tyla delivers a performance that is confident, playful, and stylish, turning luxury brand imagery into a metaphor for emotional investment and standards in relationships. The track’s infectious rhythm and alluring vocal cadence have helped it resonate widely on streaming platforms and social media, making it one of her most streamed singles since her breakout hits.  

Visually and culturally, “Chanel” marks a bold statement about Tyla’s ascending artistic identity, pairing its sonic swagger with a high-fashion music video that sees her adorned in archival Chanel pieces and cinematic styling that amplifies the song’s themes of elegance and empowerment.

While many fans and critics applaud the track’s vibe, infectious hook, and stylish presentation, some listeners have critiqued its repetitive chorus and structure, arguing that the minimalist lyricism doesn’t always match its sonic ambition — a divide that reflects how strongly the song’s hook and production imprint on audiences for better or worse. Still, “Chanel” stands as a confident, memorable entry in Tyla’s discography, one that encapsulates her flair for blending contemporary pop trends with Afro-fusion rhythms and mood-setting personality.