Korean social media sensation SANBUM (산범) makes his highly anticipated musical debut with “Nunaya (누나야),” a fresh K-Electronic, techno track that blends nostalgic street aesthetics with modern sounds. With over 510K TikTok followers and 162K Instagram followers, this influencer-turned-artist brings his unique personality and storytelling ability to the music scene.
Genres: K-Electronic, techno Sounds Like: Nina Kraviz, Carl Cox, Jeff Mills
About Song
“Nunaya (누나야)” is a heartfelt K-Electronic, techno track that captures the essence of Korean street culture and youthful emotions. The title, meaning “Hey Sister” or “Noona” in Korean, evokes a sense of familiarity and warmth while delivering catchy melodies and relatable lyrics.
The track showcases SANBUM’s natural charm and authentic storytelling that has captivated millions across social media platforms. With smooth flows and memorable hooks, “Nunaya” bridges the gap between internet culture and mainstream music, proving that digital creators can deliver genuine musical artistry.
The anime-style album artwork perfectly complements the song’s vibe, depicting a nostalgic Korean alleyway scene with characters that embody the youthful, rebellious spirit of the track. It’s a visual and auditory journey through the streets of Korea.
Release Date: 09 December 2025
About Artist
SANBUM (산범) is a South Korean content creator and social media influencer who has built a massive following through his engaging personality and creative content. With over 510,000 TikTok followers, 30 million TikTok likes, and 162,000 Instagram followers, he has established himself as one of Korea’s notable digital creators.
Known for his authentic and relatable content, SANBUM has cultivated a dedicated fanbase that connects with his genuine personality. His transition from social media star to music artist represents the evolving landscape of entertainment, where digital influence meets traditional artistry.
With “Nunaya,” SANBUM proves that his talents extend beyond short-form content. He brings the same energy and authenticity that made him famous online to his music, creating tracks that resonate with both his existing fans and new listeners discovering him through streaming platforms.
