Independent artists are regularly told they need to “post more content”. That advice is not particularly helpful. Posting constantly without a clear identity, audience or objective can consume hours without producing more streams, ticket sales…
Category: News
Not every cry for help is loud. ‘SOS,’ the solo comeback from South Korean R&B/Soul artist scripta, sends its distress signal in a whisper—a slow-tempo groove that keeps its emotion on a tight leash. It…
There is a particular ache in measuring a love against the first one. ‘첫사랑의 기준은!’—“What Defines First Love!”—is the second collaboration between Korean R&B/Soul artists Ender and Soyeon, a slow-tempo ballad that sits with that…
Choosing an artist name can feel almost as difficult as writing your first release. Your name needs to represent your music, look good on artwork, be easy for fans to remember and distinguish you from…
Artists build audiences on platforms they do not control. A social network can reduce reach. A streaming service can change recommendations. A creator platform can close. A marketplace can remove a feature your business relies…
You no longer need to wait for a record label to begin building a music career. Independent artists can record music, distribute releases, reach listeners and develop direct relationships with fans using tools available online.…
You pay for Spotify, Apple Music or another streaming service. Does that mean you can connect your phone to the speakers in a café, shop or gym and play music for customers all day? Not…
When a music company buys an artist’s back catalogue or an old song suddenly returns to the charts, what exactly does “back catalogue” mean? An artist’s back catalogue is the collection of music they released…
Music catalogue sales regularly generate enormous headlines. An artist sells the rights to decades of songs. A music company or investment fund pays hundreds of millions. The artist’s greatest hits apparently have a new owner.…
You have probably seen phrases such as “newly remastered”, “2026 remaster” or “remixed from the original tapes” attached to albums. But what do mixing and mastering actually do? Both processes help transform recorded performances into…
