{"id":1132,"date":"2024-01-16T08:02:42","date_gmt":"2024-01-16T08:02:42","guid":{"rendered":"http:\/\/routenote.com\/kr\/blog\/?p=1132"},"modified":"2024-04-22T03:15:11","modified_gmt":"2024-04-22T03:15:11","slug":"%ec%8a%a4%ed%8f%ac%ed%8b%b0%ed%8c%8c%ec%9d%b4-%ed%99%8d%eb%b3%b4-%ed%94%84%eb%a1%9c%eb%aa%a8%ec%85%98-%ea%b0%80%ec%9d%b4%eb%93%9c-%ec%ba%a0%ed%8e%98%ec%9d%b8-%ed%82%a4%ed%8a%b8","status":"publish","type":"post","link":"http:\/\/routenote.com\/kr\/blog\/%ec%8a%a4%ed%8f%ac%ed%8b%b0%ed%8c%8c%ec%9d%b4-%ed%99%8d%eb%b3%b4-%ed%94%84%eb%a1%9c%eb%aa%a8%ec%85%98-%ea%b0%80%ec%9d%b4%eb%93%9c-%ec%ba%a0%ed%8e%98%ec%9d%b8-%ed%82%a4%ed%8a%b8\/","title":{"rendered":"\uc2a4\ud3ec\ud2f0\ud30c\uc774 \ud64d\ubcf4 \ud504\ub85c\ubaa8\uc158 \uac00\uc774\ub4dc (\ucea0\ud398\uc778 \ud0a4\ud2b8)"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"768\" height=\"420\" src=\"http:\/\/routenote.com\/kr\/blog\/wp-content\/uploads\/2024\/01\/Spotify-Campaign-Kit-marketing-comparison.png\" alt=\"\" class=\"wp-image-1135 lazyload\"\/><figcaption class=\"wp-element-caption\">Spotify\u2019s comparison of traditional marketing versus Campaign Kit<br>Image credit: Spotify<\/figcaption><\/figure>\n\n\n\n<p>\uc138\uacc4 \ucd5c\ub300\uc758 \uc2a4\ud2b8\ub9ac\ubc0d \ud50c\ub7ab\ud3fc \uc2a4\ud3ec\ud2f0\ud30c\uc774\uc5d0\uc11c \uc81c\uacf5\ud558\ub294 \ucea0\ud398\uc778 \ud0a4\ud2b8\ub97c \ud1b5\ud574 \uc5ec\ub7ec\ubd84\uc758 \uc74c\uc545\uc744 \ub354 \ub9ce\uc740 \uccad\uc911\uc5d0\uac8c \uc54c\ub9ac\uc138\uc694. \ub8e8\ud2b8\ub178\ud2b8\ub97c \ud1b5\ud574 \ubb34\ub8cc\ub85c \uc2a4\ud3ec\ud2f0\ud30c\uc774\uc5d0 \uc74c\uc545\uc744 \ubc30\ud3ec\ud558\uace0, \uc774\uc81c\ub294 \uadf8 \uc74c\uc545\uc744 \uc138\uc0c1\uc5d0 \uc54c\ub9b4 \uc2dc\uac04\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc2a4\ud3ec\ud2f0\ud30c\uc774\ub294 \uc74c\uc545\uacc4\ub97c \uc704\ud574 \ud2b9\ubcc4\ud788 \ub9de\ucda4\ud654\ub41c \ub2e4\uc591\ud55c \ucea0\ud398\uc778 \ub3c4\uad6c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<br>\ud50c\ub808\uc774\ub9ac\uc2a4\ud2b8 \ud53c\uce6d(Playlist Pitching), \ub514\uc2a4\ucee4\ubc84\ub9ac \ubaa8\ub4dc(Discovery Mode), \ub9c8\ud0a4(Marquee), \uc1fc\ucf00\uc774\uc2a4(Showcase) \ub4f1\uc758 \ub3c4\uad6c\ub4e4\uc774 \uc5ec\ub7ec\ubd84\uc758 \uc74c\uc545\uc744 \uc804 \uc138\uacc4 \uccad\uc911\uc5d0\uac8c \uc18c\uac1c\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc904 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-black-color has-white-background-color has-text-color has-background\"><tbody><tr><td><mark><strong>\ucea0\ud398\uc778 \ub3c4\uad6c (Campaign Tool)<\/strong><\/mark><\/td><td><mark><strong>\uc124\uba85<\/strong><\/mark><\/td><\/tr><tr><td>\ud50c\ub808\uc774\ub9ac\uc2a4\ud2b8 \ud53c\uce6d (Playlist Pitching)<\/td><td>\ubc1c\ub9e4 \uc608\uc815\uc778 \ubbf8\ubc1c\ub9e4 \uc74c\uc545\uc744 \uc2a4\ud3ec\ud2f0\ud30c\uc774\uc758 \ud3b8\uc9d1\uc790\ub4e4\uc5d0\uac8c \uc81c\ucd9c\ud558\uc5ec \ud50c\ub808\uc774\ub9ac\uc2a4\ud2b8\uc5d0 \uc2e4\ub9b4 \uae30\ud68c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/td><\/tr><tr><td>\ub514\uc2a4\ucee4\ubc84\ub9ac \ubaa8\ub4dc (Discovery Mode)<\/td><td>\uac1c\uc778\ud654\ub41c \ud50c\ub808\uc774\ub9ac\uc2a4\ud2b8\uc5d0\uc11c \uc5ec\ub7ec\ubd84\uc758 \ub178\ub798\ub97c \ub354 \ub9ce\uc740 \uc774\ub4e4\uc5d0\uac8c \uc18c\uac1c\ud569\ub2c8\ub2e4.<\/td><\/tr><tr><td>\ub9c8\ud0a4 (Marquee)<\/td><td>\uc571\uc744 \uc5f4\uc790\ub9c8\uc790 \uc804\uccb4 \ud654\uba74\uc758 \ud6c4\uc6d0 \uad11\uace0\ub97c \ud1b5\ud574 \ucd5c\uc2e0 \ub9b4\ub9ac\uc2a4\ub97c \uc54c\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/td><\/tr><tr><td>\uc1fc\ucf00\uc774\uc2a4 (Showcase)<\/td><td>\uc2a4\ud3ec\ud2f0\ud30c\uc774 \ud648 \uc0c1\ub2e8\uc758 \ubaa8\ubc14\uc77c \ubc30\ub108\ub97c \ud1b5\ud574 \uc0c8 \ub9b4\ub9ac\uc2a4\ub098 \uce74\ud0c8\ub85c\uadf8 \ud2b8\ub799\uc744 \ud64d\ubcf4\ud569\ub2c8\ub2e4.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"has-text-color\" style=\"color:#1245ac\"><strong>\ucea0\ud398\uc778 \ud0a4\ud2b8 \ub3c4\uad6c \uc0ac\uc6a9 \uc2dc\uc791\ud558\uae30<\/strong><\/p>\n\n\n\n<p>\ubaa8\ub4e0 \uc544\ud2f0\uc2a4\ud2b8\ub294 \ud50c\ub808\uc774\ub9ac\uc2a4\ud2b8 \ud53c\uce6d\uc5d0 \uc811\uadfc\ud560 \uc218 \uc788\uc9c0\ub9cc, \ub514\uc2a4\ucee4\ubc84\ub9ac \ubaa8\ub4dc, \ub9c8\ud0a4, \uc1fc\ucf00\uc774\uc2a4\uc5d0 \ub300\ud55c \uc811\uadfc\uc740 \uc544\uc9c1 \ud655\ub300\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc790\uaca9\uc774 \uc788\ub294 \uc544\ud2f0\uc2a4\ud2b8\uc640 \ud300\uc740 \ub370\uc2a4\ud06c\ud1b1\uc5d0\uc11c \uc2a4\ud3ec\ud2f0\ud30c\uc774 \uc544\ud2f0\uc2a4\ud2b8 \ud3ec\ud138(Spotify For Artist)\uc758 \ucea0\ud398\uc778 \ud0ed\uc73c\ub85c \uc774\ub3d9\ud558\uc5ec \ucea0\ud398\uc778\uc744 \uc2dc\uc791\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>\ub8e8\ud2b8\ub178\ud2b8\uc5d0 \ub300\ud574\uc11c \ub354 \uad81\uae08\ud558\uc2e0\uac00\uc694?<\/strong><\/p>\n\n\n\n<p class=\"has-text-color\" style=\"color:#1245ac\"><strong>Korea@routenote.com<\/strong> \uc73c\ub85c \uc774\uba54\uc77c\uc744 \ubd80\ud0c1\ub4dc\ub9bd\ub2c8\ub2e4.<\/p>\n\n\n\n<p><a href=\"https:\/\/routenote.com\/kr\/\">\ub8e8\ud2b8\ub178\ud2b8 \ud648\ud398\uc774\uc9c0\ub85c \uc774\ub3d9\ud558\uae30<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>#\uc2a4\ud3ec\ud2f0\ud30c\uc774 #\ucea0\ud398\uc778 #\uc74c\uc545\ud64d\ubcf4 #\ud50c\ub808\uc774\ub9ac\uc2a4\ud2b8\ud53c\uce6d #\ub514\uc2a4\ucee4\ubc84\ub9ac\ubaa8\ub4dc #\ub9c8\ud0a4 #\uc1fc\ucf00\uc774\uc2a4 #\uc2a4\ud2b8\ub9ac\ubc0d\ud50c\ub7ab\ud3fc #\uc544\ud2f0\uc2a4\ud2b8\uc9c0\uc6d0 #\uc74c\uc545\uc0b0\uc5c5<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uc138\uacc4 \ucd5c\ub300\uc758 \uc2a4\ud2b8\ub9ac\ubc0d \ud50c\ub7ab\ud3fc \uc2a4\ud3ec\ud2f0\ud30c\uc774\uc5d0\uc11c \uc81c\uacf5\ud558\ub294 \ucea0\ud398\uc778 \ud0a4\ud2b8\ub97c \ud1b5\ud574 \uc5ec\ub7ec\ubd84\uc758 \uc74c\uc545\uc744 \ub354 \ub9ce\uc740 \uccad\uc911\uc5d0\uac8c \uc54c\ub9ac\uc138\uc694. \ub8e8\ud2b8\ub178\ud2b8\ub97c \ud1b5\ud574 \ubb34\ub8cc\ub85c \uc2a4\ud3ec\ud2f0\ud30c\uc774\uc5d0 \uc74c\uc545\uc744 \ubc30\ud3ec\ud558\uace0, \uc774\uc81c\ub294 \uadf8 \uc74c\uc545\uc744 \uc138\uc0c1\uc5d0 \uc54c\ub9b4 \uc2dc\uac04\uc785\ub2c8\ub2e4. \uc2a4\ud3ec\ud2f0\ud30c\uc774\ub294 \uc74c\uc545\uacc4\ub97c \uc704\ud574 \ud2b9\ubcc4\ud788 \ub9de\ucda4\ud654\ub41c \ub2e4\uc591\ud55c \ucea0\ud398\uc778 \ub3c4\uad6c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.\ud50c\ub808\uc774\ub9ac\uc2a4\ud2b8 \ud53c\uce6d(Playlist Pitching), \ub514\uc2a4\ucee4\ubc84\ub9ac \ubaa8\ub4dc(Discovery Mode), \ub9c8\ud0a4(Marquee), \uc1fc\ucf00\uc774\uc2a4(Showcase) \ub4f1\uc758 \ub3c4\uad6c\ub4e4\uc774 \uc5ec\ub7ec\ubd84\uc758 \uc74c\uc545\uc744 \uc804 \uc138\uacc4 \uccad\uc911\uc5d0\uac8c \uc18c\uac1c\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc904 \uac83\uc785\ub2c8\ub2e4. \ucea0\ud398\uc778 \ub3c4\uad6c (Campaign Tool) \uc124\uba85 \ud50c\ub808\uc774\ub9ac\uc2a4\ud2b8 \ud53c\uce6d (Playlist Pitching) \ubc1c\ub9e4 \uc608\uc815\uc778 \ubbf8\ubc1c\ub9e4 \uc74c\uc545\uc744 \uc2a4\ud3ec\ud2f0\ud30c\uc774\uc758 \ud3b8\uc9d1\uc790\ub4e4\uc5d0\uac8c \uc81c\ucd9c\ud558\uc5ec \ud50c\ub808\uc774\ub9ac\uc2a4\ud2b8\uc5d0 \uc2e4\ub9b4 \uae30\ud68c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \ub514\uc2a4\ucee4\ubc84\ub9ac \ubaa8\ub4dc (Discovery Mode) \uac1c\uc778\ud654\ub41c \ud50c\ub808\uc774\ub9ac\uc2a4\ud2b8\uc5d0\uc11c \uc5ec\ub7ec\ubd84\uc758 \ub178\ub798\ub97c \ub354 \ub9ce\uc740 \uc774\ub4e4\uc5d0\uac8c \uc18c\uac1c\ud569\ub2c8\ub2e4. \ub9c8\ud0a4 (Marquee) \uc571\uc744 \uc5f4\uc790\ub9c8\uc790 \uc804\uccb4 \ud654\uba74\uc758 \ud6c4\uc6d0 \uad11\uace0\ub97c \ud1b5\ud574 \ucd5c\uc2e0 \ub9b4\ub9ac\uc2a4\ub97c \uc54c\ub9b4 \uc218&#8230;<\/p>\n","protected":false},"author":8,"featured_media":1134,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[549],"tags":[523,517],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\uc2a4\ud3ec\ud2f0\ud30c\uc774 \ud64d\ubcf4 \ud504\ub85c\ubaa8\uc158 \uac00\uc774\ub4dc (\ucea0\ud398\uc778 \ud0a4\ud2b8) - RouteNote \ube14\ub85c\uadf8<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/routenote.com\/kr\/blog\/\uc2a4\ud3ec\ud2f0\ud30c\uc774-\ud64d\ubcf4-\ud504\ub85c\ubaa8\uc158-\uac00\uc774\ub4dc-\ucea0\ud398\uc778-\ud0a4\ud2b8\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\uc2a4\ud3ec\ud2f0\ud30c\uc774 \ud64d\ubcf4 \ud504\ub85c\ubaa8\uc158 \uac00\uc774\ub4dc (\ucea0\ud398\uc778 \ud0a4\ud2b8) - RouteNote \ube14\ub85c\uadf8\" \/>\n<meta property=\"og:description\" content=\"\uc138\uacc4 \ucd5c\ub300\uc758 \uc2a4\ud2b8\ub9ac\ubc0d \ud50c\ub7ab\ud3fc \uc2a4\ud3ec\ud2f0\ud30c\uc774\uc5d0\uc11c \uc81c\uacf5\ud558\ub294 \ucea0\ud398\uc778 \ud0a4\ud2b8\ub97c \ud1b5\ud574 \uc5ec\ub7ec\ubd84\uc758 \uc74c\uc545\uc744 \ub354 \ub9ce\uc740 \uccad\uc911\uc5d0\uac8c \uc54c\ub9ac\uc138\uc694. \ub8e8\ud2b8\ub178\ud2b8\ub97c \ud1b5\ud574 \ubb34\ub8cc\ub85c \uc2a4\ud3ec\ud2f0\ud30c\uc774\uc5d0 \uc74c\uc545\uc744 \ubc30\ud3ec\ud558\uace0, \uc774\uc81c\ub294 \uadf8 \uc74c\uc545\uc744 \uc138\uc0c1\uc5d0 \uc54c\ub9b4 \uc2dc\uac04\uc785\ub2c8\ub2e4. \uc2a4\ud3ec\ud2f0\ud30c\uc774\ub294 \uc74c\uc545\uacc4\ub97c \uc704\ud574 \ud2b9\ubcc4\ud788 \ub9de\ucda4\ud654\ub41c \ub2e4\uc591\ud55c \ucea0\ud398\uc778 \ub3c4\uad6c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.\ud50c\ub808\uc774\ub9ac\uc2a4\ud2b8 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