{"id":99859,"date":"2024-05-28T12:00:00","date_gmt":"2024-05-28T11:00:00","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=99859"},"modified":"2024-05-28T11:01:23","modified_gmt":"2024-05-28T10:01:23","slug":"spotify-text-is-getting-weeeird","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/spotify-text-is-getting-weeeird\/","title":{"rendered":"Spotify text is getting weEeird"},"content":{"rendered":"\n<h2 style=\"user-select: auto;\"><span style=\"color: #3366ff; user-select: auto;\">Spotify have revealed their new font &#8216;Spotify Mix&#8217; and it transforms their relationship with text for a new look on the platform.<\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/routenote.com\/spotify#:~:text=You%20can%20distribute%20unlimited%20music,listeners%20all%20around%20the%20world.\">Spotify<\/a> Mix is the music streaming service&#8217;s latest launch and transforms the shape of the text they use. Their new font is actually not so much a font as it is a way to create original and thematic text that is distinct but also recognisable as Spotify&#8217;s.<\/p>\n\n\n\n<p>Spotify plan to use their new typeface to replace the current font offered on both their mobile app and desktop experience. Using a merge of different styles, their new approach to font allows them to create unique text for their different playlists. Whilst each one is distinct and contextual to the playlist, they also follow a similar process that brings them together. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Introducing Spotify Mix\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/pU9tTd_D_eQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Spotify&#8217;s Global Head of Brand Design, Rasmus W\u00e4ngelin writes: &#8220;We subtly incorporated the shapes of sound waves to evoke a rhythmic feel. The combination of sharp angles and smooth curves gives the typeface a distinctive character that feels quintessentially Spotify.<\/p>\n\n\n\n<p>&#8220;To design this typeface, we broke free from traditional typographic constraints and merged elements from a  variety of font styles. this approach mirrors the dynamic and evolving nature of audio culture over the years.&#8221;<\/p>\n\n\n\n<p>Spotify teamed up with Dinamo Typefaces from Berlin to produce Spotify Mix. They plan to use their new typeface tool to create text across playlists, marketing campaigns, and beyond. Spotify Mix will be rolled out for all content written in Latin-based scripts and Vietnamese to start.<\/p>\n\n\n\n<p>Spotify Mix is now being rolled out to Spotify on both mobile and desktop.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"http:\/\/www.routenote.com\">Upload your music to Spotify for free and reach a global audience. You can distribute unlimited releases and earn revenue from every play at www.routenote.com.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spotify have revealed their new font &#8216;Spotify Mix&#8217; and it transforms their relationship with text for a new look on the platform.<\/p>\n","protected":false},"author":12,"featured_media":99860,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[825],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Spotify text is getting weEeird - RouteNote Blog<\/title>\n<meta name=\"description\" content=\"Spotify have revealed their new font &#039;Spotify Mix&#039; and it transforms their relationship with text for a new look on the platform.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/spotify-text-is-getting-weeeird\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spotify text is getting weEeird - RouteNote Blog\" \/>\n<meta property=\"og:description\" content=\"Spotify have revealed their new font &#039;Spotify Mix&#039; and it transforms their relationship with text for a new look on the platform.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/routenote.com\/blog\/spotify-text-is-getting-weeeird\/\" \/>\n<meta property=\"og:site_name\" content=\"RouteNote Blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-28T11:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-28T10:01:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2024\/05\/Spotify-Mix-fonts.png\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"432\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CockJacca\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jacca-RouteNote\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/routenote.com\/blog\/#organization\",\"name\":\"RouteNote\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/routenote.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"contentUrl\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"width\":1000,\"height\":1000,\"caption\":\"RouteNote\"},\"image\":{\"@id\":\"https:\/\/routenote.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/routenote.com\/blog\/#website\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"name\":\"RouteNote Blog\",\"description\":\"The World of Digital Music - 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