{"id":99760,"date":"2024-05-15T13:00:00","date_gmt":"2024-05-15T12:00:00","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=99760"},"modified":"2024-05-15T12:28:08","modified_gmt":"2024-05-15T11:28:08","slug":"tiktok-search-gets-ai-results-above-videos","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/tiktok-search-gets-ai-results-above-videos\/","title":{"rendered":"TikTok search gets AI results above videos"},"content":{"rendered":"\n<p><em>Image credit: <a href=\"https:\/\/unsplash.com\/@solenfeyissa\">Solen Feyissa<\/a><\/em><\/p>\n\n\n\n<h2 style=\"user-select: auto;\"><span style=\"color: #3366ff; user-select: auto;\">In a move to make search more like Google and less about videos, TikTok have added new AI results to users searches.<\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/routenote.com\/blog\/can-i-add-my-music-to-tiktok-for-free\/\">TikTok<\/a> has taken over the world in recent years with a focused platform. Short, vertical videos with a focus on trends and viral material took the world by storm. However, their latest addition takes some of the focus away from videos.<\/p>\n\n\n\n<p>TikTok are experimenting with a new results page for users searches. With what they&#8217;re calling &#8216;AI Smart Search&#8217;, TikTok are presenting text-based answers to search queries. The responses are provided by ChatGPT and appear beneath the search bar and above the video results.<\/p>\n\n\n\n<p>These AI results span from AI-generated responses for recipe ideas to answering questions. It goes some way to transforming their search into a tool rather than a channel to video content. However, whilst it may be a benefit to curious users its not clear how potentially diverting viewers from video content benefits TikTok.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/duet-cdn.vox-cdn.com\/thumbor\/0x0:1123x2058\/2400x4398\/filters:focal(562x1029:563x1030):format(webp)\/cdn.vox-cdn.com\/uploads\/chorus_asset\/file\/25446535\/IMG_7805.png\" alt=\"TikTok search results page for \u201cchia seed pudding recipe\u201d showing AI results at the top. Clicking the result takes you to a full screen page.\"\/><figcaption><em>Image credit: TikTok<\/em><\/figcaption><\/figure>\n\n\n\n<p>This isn&#8217;t the first move of TikTok to providing a more answer-based search. Last year, they began testing with Google Search results that would appear in the app&#8217;s results page. These results linked back to Google results. Additionally, they&#8217;ve experimented with adding links to Wikipedia, IMDB, and some other sites.<\/p>\n\n\n\n<p>Long ago, <a href=\"https:\/\/routenote.com\/blog\/using-youtube-shorts-as-an-artist\/\">YouTube<\/a> bolstered its platform by acting more like a search engine. However, their approach was based on providing YouTube content as answers. You search with a question and videos answering it appear as the results. TikTok&#8217;s strategy seems to push away to provide a more generalised answer that potentially pushes users from finding the answers within other users&#8217; content.<\/p>\n\n\n\n<p>These features are being tested and are not currently set to be released widely. <\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"http:\/\/www.routenote.com\">Upload your music to TikTok&#8217;s music library for use in video content around the world. Get featured in trends, used for viral content, and get paid every time your music is shared in TikTok content all for free at www.routenote.com.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a move to make search more like Google and less about videos, TikTok have added new AI results to users searches.<\/p>\n","protected":false},"author":12,"featured_media":99763,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6628],"tags":[10264],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TikTok search gets AI results above videos - RouteNote Blog<\/title>\n<meta name=\"description\" content=\"In a move to make search more like Google and less about videos, TikTok have added new AI results to users searches.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/tiktok-search-gets-ai-results-above-videos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TikTok search gets AI results above videos - RouteNote Blog\" \/>\n<meta property=\"og:description\" content=\"In a move to make search more like Google and less about videos, TikTok have added new AI results to users searches.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/routenote.com\/blog\/tiktok-search-gets-ai-results-above-videos\/\" \/>\n<meta property=\"og:site_name\" content=\"RouteNote Blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-15T12:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-15T11:28:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2024\/05\/solen-feyissa-Yaw9mfG9QfQ-unsplash-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CockJacca\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jacca-RouteNote\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/routenote.com\/blog\/#organization\",\"name\":\"RouteNote\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/routenote.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"contentUrl\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"width\":1000,\"height\":1000,\"caption\":\"RouteNote\"},\"image\":{\"@id\":\"https:\/\/routenote.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/routenote.com\/blog\/#website\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"name\":\"RouteNote Blog\",\"description\":\"The World of Digital Music - 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