{"id":99367,"date":"2024-04-19T11:00:00","date_gmt":"2024-04-19T10:00:00","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=99367"},"modified":"2024-04-23T15:21:16","modified_gmt":"2024-04-23T14:21:16","slug":"spotify-audiobooks-grab-25-of-users-driving-growth","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/spotify-audiobooks-grab-25-of-users-driving-growth\/","title":{"rendered":"Spotify Audiobooks grab 25% of users driving growth"},"content":{"rendered":"\n

Spotify’s move beyond music has gotten the attention of young listeners and is growing revenues with surprising new numbers.<\/span><\/h4>\n\n\n\n

The world’s most popular music streaming service has been broadening it’s offerings in recent years. Since launching on Spotify in 2019 podcasts have become a major part of the platform, with over 100 million regular podcast listeners<\/a>.<\/p>\n\n\n\n

Last year, Spotify<\/a> began adding audiobook listening as a Premium feature<\/a>. New data from Spotify sheds light on the growing popularity of its audiobook offerings, particularly among younger demographics. They revealed that a significant 25% of Spotify Premium users are actively engaging with audiobooks.<\/p>\n\n\n\n

Spotify found that 57% of their audiobook listeners are between the ages of 18-34. Audiobooks generally seem to have a large impact with younger audiences. Data from Statista showed that 30% of US audiobook listeners were aged 18-29 in 2021, before Spotify offered audiobooks. <\/p>\n\n\n\n

The data indicates a positive impact on publishers, with a particular benefit for independent authors. Spotify claims that without their audiobook offering, royalties for independent authors would have seen a 23% increase year-over-year. However, with the introduction of audiobooks on Spotify Premium, independent authors have witnessed a remarkable 95% jump in their royalties<\/a>. <\/p>\n\n\n\n

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Spotify audiobooks so successful the US market’s grown<\/a><\/blockquote>