{"id":99070,"date":"2024-03-05T13:00:00","date_gmt":"2024-03-05T13:00:00","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=99070"},"modified":"2025-01-10T14:50:12","modified_gmt":"2025-01-10T14:50:12","slug":"new-soundcloud-algorithm-promotes-tracks-with-0-plays","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/new-soundcloud-algorithm-promotes-tracks-with-0-plays\/","title":{"rendered":"New SoundCloud algorithm promotes tracks with 0 plays"},"content":{"rendered":"\n

Image credit: Daniel Fontenele<\/a><\/em><\/p>\n\n\n\n

SoundCloud want to transform how songs are recommended to give artists with no attention a chance within the algorithm.<\/span><\/h2>\n\n\n\n

SoundCloud, ever a hub of support for the independent artist, looks to challenge the status quo in favour of indies again. They want to reinvent the algorithm to serve undiscovered artists and expand the potential of new or unheard tracks.<\/p>\n\n\n\n

Music streaming services have revolutionised music discovery with their algorithms. These intelligent systems are able to recommend listeners music based on what they’ve liked, matching new songs with their tastes. <\/p>\n\n\n\n

The way that these algorithms generally work is by working out what people who like one song enjoy elsewhere. They can then predict that listeners of that song will also like the other things fans of that songs like. So, with millions of users, they’re able to curate a complex network of songs that people enjoy in common for good recommendations. <\/p>\n\n\n\n

SoundCloud put it simply: “If someone similar to me listens to and likes “Fred Again”, chances are I’ll be recommended “Fred Again.”<\/p>\n\n\n\n

How SoundCloud plan to change algorithms<\/h3>\n\n\n\n

SoundCloud have an issue with the way algorithms have traditionally been working. They write of the old system: “That obviously works well for artists who are already being heard. But what about all of the songs that don’t have any plays yet?”<\/p>\n\n\n\n

It’s a good question. Getting heard was named the biggest problem for music creatives by far<\/strong><\/em> in a recent polling of the biggest challenges facing musicians<\/a>.<\/p>\n\n\n\n

SoundCloud are updating their algorithm for Next Pro users. Using AI, they will analyse tracks to determine their characteristics and the sort of listener who might enjoy it. They can use this information to give tracks with no listener data a chance with the listeners who are most likely to give it the love it needs.<\/p>\n\n\n\n

\n