{"id":98796,"date":"2024-02-19T11:00:00","date_gmt":"2024-02-19T11:00:00","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=98796"},"modified":"2024-02-19T11:39:33","modified_gmt":"2024-02-19T11:39:33","slug":"how-to-triple-your-musics-reach","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/how-to-triple-your-musics-reach\/","title":{"rendered":"How to triple your music’s reach on YouTube"},"content":{"rendered":"\n

With one simple step you can reach 3x the audience with your music, using the influence of YouTube Shorts.<\/span><\/h2>\n\n\n\n

There are over 2 billion music fans on YouTube. That’s according to YouTube’s global head of music Lyor Cohen<\/a>, who is touting YouTube Shorts as an amazing place for artists to get discovered.<\/p>\n\n\n\n

YouTube Shorts tripled<\/strong> the average artist’s audience of unique viewers in January 2024, according to Cohen. This is an incredible boost in viewership which offers huge potential for discovery by new fans. <\/p>\n\n\n\n

He also found that artists who post Shorts weekly see 60% of their new subscribers coming from that content alone. With Shorts averaging 70 billion daily views from over 2 billion logged-in users a month, there is a massive source of viewership that has the potential to translate into listeners of music.<\/p>\n\n\n\n

To boost music’s place in Shorts and give artists even more reach, last week YouTube announced a new Remix feature. Shorts creators will now be able to create videos from music videos, adding the video and music into the background of their Shorts or taking video to go side-by side with it.<\/p>\n\n\n\n

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Remix Beyonc\u00e9 + more top artists in YouTube Shorts!<\/a><\/blockquote>