{"id":98330,"date":"2024-01-16T12:00:00","date_gmt":"2024-01-16T12:00:00","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=98330"},"modified":"2024-01-16T10:57:01","modified_gmt":"2024-01-16T10:57:01","slug":"sound-drive-from-will-i-am-and-mercedes-is-music-that-reacts-to-your-driving-video","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/sound-drive-from-will-i-am-and-mercedes-is-music-that-reacts-to-your-driving-video\/","title":{"rendered":"Sound Drive from will.i.am and Mercedes is music that reacts to your driving (Video)"},"content":{"rendered":"\n<h2 style=\"user-select: auto;\"><span style=\"color: #3366ff; user-select: auto;\">MBUX Sound Drive from will.i.am and Mercedes is no CES &#8216;concept&#8217;, but instead a real product launching in the next few months.<\/span><\/h2>\n\n\n\n<p>Something I initially saw blowing up on short-form platforms, before digging a little deeper and realising this is no typical CES concept, that will never realistically see the light of day, but an actual feature that&#8217;s coming mid-2024. MBUX Sound Drive is a collaboration between music music artist will.i.am and luxury car brand Mercedes, coming to the AMG and Benz in-car entertainment systems.<\/p>\n\n\n\n<p>Essentially Sound Drive a handful of specially adapted tracks that react to driving characteristics in real-time. Accelerating, braking, energy recuperating and steering angle all contribute to changes in the tracks rhythm and speed.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1752\" height=\"982\" src=\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2024\/01\/24c0019_001.jpg\" alt=\"\" class=\"wp-image-98357 lazyload\"\/><\/figure>\n\n\n\n<p>Sound Drive is launching in mid-2024 to Mercedes-AMG and Mercedes-Benz vehicles equipped with second-generation MBUX systems.<\/p>\n\n\n\n<p>While it seems super gimmicky, I can also see this as a neat party trick. Please enjoy the weird tech conference\/rap introduction below from will.i.am. <a href=\"https:\/\/youtu.be\/d5LsXCzyJfA\">Find &#8220;The Making of MBUX SOUND DRIVE&#8221; here.<\/a><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Music in Motion | MBUX SOUND DRIVE\u200b\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/SZXCDING-SY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>At Mercedes-Benz, we want digital innovation to bring a smile to our customers\u2019 faces through exciting new features that make a real difference to every journey. With MBUX Sound Drive, AMG drivers are in control of the way their music sounds. It makes in-car entertainment much more immersiv<\/p><cite>Markus Sch\u00e4fer, CTO, Mercedes<\/cite><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>I\u2019m excited to see how composers, producers, and songwriters will harness this to create new works and reimagine classics for motorist to drive to. MBUX Sound Drive is not only a new frontier for music creation, but also opens up fresh, exciting and interactive listening experiences for drivers.<\/p><cite>will.i.am<\/cite><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>MBUX Sound Drive from will.i.am and Mercedes is no CES &#8216;concept&#8217;, but instead a real product launching in the next few months.<\/p>\n","protected":false},"author":9,"featured_media":98331,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sound Drive from will.i.am and Mercedes is music that reacts to your driving (Video) - RouteNote Blog<\/title>\n<meta name=\"description\" content=\"MBUX Sound Drive from will.i.am and Mercedes is no CES &#039;concept&#039;, but instead a real product launching in the next few months.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/sound-drive-from-will-i-am-and-mercedes-is-music-that-reacts-to-your-driving-video\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sound Drive from will.i.am and Mercedes is music that reacts to your driving (Video) - 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