{"id":98160,"date":"2024-01-09T11:00:00","date_gmt":"2024-01-09T11:00:00","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=98160"},"modified":"2024-01-09T10:56:48","modified_gmt":"2024-01-09T10:56:48","slug":"is-ai-killing-spotifys-playlist-tastemakers","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/is-ai-killing-spotifys-playlist-tastemakers\/","title":{"rendered":"Is AI killing Spotify&#8217;s playlist tastemakers?"},"content":{"rendered":"\n<h2><span style=\"color: #3366ff\">Curated playlists once dominated, taking radio&#8217;s place for music consumption &#8211; now it might it&#8217;s turn to be replaced.<\/span><\/h2>\n\n\n\n<p>Once upon a time, radio was the place to go to discover new music. The station&#8217;s tastemakers &#8211; normally the DJ host themselves &#8211; found and played new music, making and breaking listeners&#8217; next big thing.<\/p>\n\n\n\n<p>Then music streaming changed everything. Playlists became the new radio with huge, on-demand offerings regularly updated by independent tastemakers and service&#8217;s own curators. They also changed the way we listen. Listeners weren&#8217;t just discovering their music from playlists, but treating it as their primary method of music consumption  &#8211; <a href=\"https:\/\/routenote.com\/blog\/playlists-new-studio-album-age-music-streaming\/\">detracting from albums<\/a>.<\/p>\n\n\n\n<p><strong>But could AI be threatening the dominance of playlists?<\/strong><\/p>\n\n\n\n<p>In the last couple of years, <a href=\"https:\/\/routenote.com\/spotify#:~:text=You%20can%20distribute%20unlimited%20music,listeners%20all%20around%20the%20world.\">Spotify<\/a> have begun putting an emphasis on artificial intelligence and personalised recommendations. In 2023, Spotify launched its most ambitious tool yet. Their <a href=\"https:\/\/routenote.com\/blog\/spotify-dj-available\/\">AI-powered DJ tool<\/a> offers listeners their very own, personalised radio station complete with narrator. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Introducing DJ | Spotify\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/ok-aNnc0Dko?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Elsewhere, <a href=\"https:\/\/routenote.com\/blog\/how-spotify-personalizes-music\/\">Spotify have been relying more on algorithmic based suggestions<\/a> to present users with a personalised selection of tracks. One of their most popular playlists, Discover Weekly, presents a weekly selection of new tracks based on your tastes, devised by their algorithm. So, is this killing the tastemakers place on Spotify?<\/p>\n\n\n\n<p>For now, there is still a large place for the curators of Spotify&#8217;s vast and varied playlists. But their popularity is dwindling. The once hit-making playlist RapCaviar has seen major labels losing streams at a rate of between 30% to 50%. This could also be down to the rise of independent artists and not solely an AI\/algorithm problem.<\/p>\n\n\n\n<p>General manager of independent dance label Armada, Dan Smith spoke on a playlist called Mint which one label had said they&#8217;d seen a reduction of 40% in streams from. Smith said: &#8220;Five years ago this was probably a top 20 playlist in terms of actual activity. Now you see the impact is quite a bit less.&#8221;<\/p>\n\n\n\n<p><a href=\"https:\/\/routenote.com\/blog\/spotify-stock-rose-130-in-2023-could-it-be-more-in-24\/#:~:text=In%20January%2C%20Spotify%20laid%20off,the%20start%20of%20the%20year.\">Spotify laid off 17% of their workforce in December last year<\/a>. The push towards AI-powered offerings may not just be driven by consumer response but by Spotify&#8217;s need to cut costs to turn a profit. <\/p>\n\n\n\n<p>However, they emphasise that human curation is still important. Spotify&#8217;s global head of editorial music, Sulinna Ong, wrote in an email that &#8220;editorial playlists are critical to the Spotify experience and will always be&#8221;. <\/p>\n\n\n\n<p>She continues: &#8220;There is a larger audience listening to playlists on Spotify than ever before; this growing group of listeners have increasingly diverse tastes. Spotify is meeting that consumer demand and, as a result, more artists are being discovered and building long-term audiences on the platform than ever before.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to Get Your Music Picked for Spotify Playlists | Top Pitching Tips\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/uwn1k4-s06w?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Whilst AI-powered tools for music discovery may become the primary destination for listeners, it doesn&#8217;t mean the end. <a href=\"https:\/\/routenote.com\/blog\/is-radio-still-relevant-for-music-artists\/\">Radio still holds on to popularity<\/a> and regular listeners after more than 15 years of music streaming growth. <\/p>\n\n\n\n<p>Dan Smith adds: &#8220;The way fans discovered new music was radio back in the day, then Spotify editorial playlists, then there were a few years where people only discovered new music through TikTok. All those things still work&#8230; we&#8217;re all just trying different ways to make sure songs get to the right people.&#8221;<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"http:\/\/www.routenote.com\">Get your music on Spotify for free with RouteNote. We offer free distribution to the world&#8217;s top streaming services with unique playlisting opportunities to get discovered at www.routenote.com.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Curated playlists once dominated, taking radio&#8217;s place for music consumption &#8211; now it might it&#8217;s turn to be replaced.<\/p>\n","protected":false},"author":12,"featured_media":98170,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[825],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is AI killing Spotify&#039;s playlist tastemakers? - RouteNote Blog<\/title>\n<meta name=\"description\" content=\"Curated playlists once dominated, taking radio&#039;s place for music consumption - now it might it&#039;s turn to be replaced.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/is-ai-killing-spotifys-playlist-tastemakers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is AI killing Spotify&#039;s playlist tastemakers? 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