{"id":97730,"date":"2023-12-15T23:00:00","date_gmt":"2023-12-15T23:00:00","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=97730"},"modified":"2023-12-15T11:51:43","modified_gmt":"2023-12-15T11:51:43","slug":"youtube-tv-is-getting-more-like-tv-with-adverts","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/youtube-tv-is-getting-more-like-tv-with-adverts\/","title":{"rendered":"YouTube TV is getting more like TV, with adverts"},"content":{"rendered":"\n<h2 style=\"user-select: auto;\"><span style=\"color: #3366ff; user-select: auto;\">YouTube are reducing the frequency of adverts on TV, but it&#8217;s not all good news for the big screen experience.<\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/routenote.com\/blog\/what-is-youtube-content-id\/\">YouTube<\/a>&#8216;s TV experience is getting a little bit more like the traditional television experience. That means fewer ad breaks but more adverts within those breaks.<\/p>\n\n\n\n<p>YouTube are launching changes to adverts on their TV app across the board. A timer in the bottom right corner of the screen will show how long TV viewers have left before the ads are over or they can skip.<\/p>\n\n\n\n<p>The change should balance itself out so that you aren&#8217;t technically seeing more adverts, at least with long-form content. It may actually benefit videos that are 20 minutes or longer, meaning less interruptions to the content you&#8217;re watching. <\/p>\n\n\n\n<p>Short content doesn&#8217;t earn the same benefit. In fact, YouTube are now introducing adverts between YouTube Shorts videos when they&#8217;re viewed on TV. As with Shorts on mobile, you can skip past the adverts on to the next Shorts video.<\/p>\n\n\n\n<p>YouTube began testing the feature in September and clearly found it to be successful. That&#8217;s perhaps because viewers watching YouTube on TV are more likely to be watching longer content and the adverts suit that viewing experience.<\/p>\n\n\n\n<p>How do you feel about longer ads but with less frequency on YouTube on TV? Let us know in the comments below.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>YouTube are reducing the frequency of adverts on TV, but it&#8217;s not all good news for the big screen experience.<\/p>\n","protected":false},"author":12,"featured_media":97731,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6628],"tags":[70],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>YouTube TV is getting more like TV, with adverts - RouteNote Blog<\/title>\n<meta name=\"description\" content=\"YouTube are reducing the frequency of adverts on TV, but it&#039;s not all good news for the big screen experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/youtube-tv-is-getting-more-like-tv-with-adverts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YouTube TV is getting more like TV, with adverts - RouteNote Blog\" \/>\n<meta property=\"og:description\" content=\"YouTube are reducing the frequency of adverts on TV, but it&#039;s not all good news for the big screen experience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/routenote.com\/blog\/youtube-tv-is-getting-more-like-tv-with-adverts\/\" \/>\n<meta property=\"og:site_name\" content=\"RouteNote Blog\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-15T23:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-15T11:51:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2023\/12\/YouTube-TV.jpg\" \/>\n\t<meta property=\"og:image:width\" 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