{"id":9634,"date":"2016-02-24T13:00:32","date_gmt":"2016-02-24T13:00:32","guid":{"rendered":"http:\/\/routenote.com\/blog\/?p=9634"},"modified":"2016-02-24T13:20:54","modified_gmt":"2016-02-24T13:20:54","slug":"spotify-switch-to-the-cloud-for-googley-future","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/spotify-switch-to-the-cloud-for-googley-future\/","title":{"rendered":"Spotify Switch To Google&#8217;s Cloud For &#8220;Googley Future&#8221;"},"content":{"rendered":"<h4>Spotify are\u00a0partnering with Google to transfer their infrastructure over to Cloud servers &#8211; &#8220;This is a big deal&#8221;.<\/h4>\n<p>As cloud servers continue to improve in high quality, performance and low cost Spotify have decided\u00a0to move away from their &#8220;traditional approach&#8221;. Citing a significant increase in the quality of cloud providers\u00a0in recent years Spotify are moving their core infrastructure over to Google&#8217;s online servers.<\/p>\n<p>Until now Spotify have been buying\/leasing data-center space, server hardware and networking gear to provide their services but, according to <a href=\"https:\/\/news.spotify.com\/int\/2016\/02\/23\/announcing-spotify-infrastructures-googley-future\/\">their blog post<\/a>: &#8220;We occasionally asked ourselves: do we really need to do all this stuff?&#8221; Thanks to the ever-increasing capabilities of cloud servers Spotify decided they don&#8217;t need it, opting for the complicated process of switching servers with an ultimately promising payoff &#8211; I&#8217;m taking Spotify&#8217;s word on that.<\/p>\n<p>As Spotify say themselves, however, cloud hosting is a highly competitive space, especially as it&#8217;s prominence continues to rise in online business as well as personal use.\u00a0Spotify&#8217;s vice president of Engineering and Infrastructure, Nicholas Harteau said: &#8220;It&#8217;s a competitive space and we expect the big players to be battling it out for the foreseeable future.&#8221; So don&#8217;t get too cushty with Spotify yet, Google.<\/p>\n<p>Spotify will continue to <a href=\"https:\/\/aws.amazon.com\/solutions\/case-studies\/spotify\/\">use Amazon&#8217;s cloud services<\/a> for music files, as Amazon remain the\u00a0leaders in cloud hosting, but opted for Google&#8217;s cloud for their core infrastructure. Harteau\u00a0explained, saying: &#8220;What really tipped the scales towards Google for us, however, has been our experience with Google&#8217;s data platform and tools. Good infrastructure isn&#8217;t just about keeping things up and running, it&#8217;s about making all of our teams more efficient and more effective, and Google&#8217;s data stack does that for us in spades.&#8221;<\/p>\n<p>The Google team that Spotify will now work with\u00a0is led by Diane Greene, head of enterprise cloud business at Google since her startup <a href=\"http:\/\/techcrunch.com\/2015\/11\/19\/google-buys-bebop-and-names-diane-greene-to-lead-enterprise-cloud-effort\/\">Beebop was acquired by Google<\/a> in November. Though you, the user, will probably notice little to no difference this partnership is sure to make life easier for the engineers over at Spotify.<\/p>\n<p>You can keep up to date with their experiences on <a href=\"https:\/\/labs.spotify.com\/\">Spotify&#8217;s engineering blog<\/a>. &#8220;We&#8217;re pretty excited about our Googley future and hope you&#8217;ll find it interesting too&#8221;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spotify are\u00a0partnering with Google to transfer their infrastructure over to Cloud servers &#8211; &#8220;This is a big deal&#8221;. As cloud servers continue to improve in high quality, performance and low cost Spotify have decided\u00a0to move away from their &#8220;traditional approach&#8221;. Citing a significant increase in the quality of cloud providers\u00a0in recent years Spotify are moving their core infrastructure over to Google&#8217;s online servers. Until now Spotify have been buying\/leasing data-center space, server hardware and networking gear to provide their services but, according to their blog post: &#8220;We occasionally asked ourselves: do we really need to do all this stuff?&#8221; Thanks&#8230;<\/p>\n","protected":false},"author":12,"featured_media":9635,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[463,5555,5837,774,28,825,422],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Spotify Switch To Google&#039;s Cloud For &quot;Googley Future&quot; - RouteNote Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/spotify-switch-to-the-cloud-for-googley-future\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spotify Switch To Google&#039;s Cloud For &quot;Googley Future&quot; - RouteNote Blog\" \/>\n<meta property=\"og:description\" content=\"Spotify are\u00a0partnering with Google to transfer their infrastructure over to Cloud servers &#8211; &#8220;This is a big deal&#8221;. As cloud servers continue to improve in high quality, performance and low cost Spotify have decided\u00a0to move away from their &#8220;traditional approach&#8221;. Citing a significant increase in the quality of cloud providers\u00a0in recent years Spotify are moving their core infrastructure over to Google&#8217;s online servers. Until now Spotify have been buying\/leasing data-center space, server hardware and networking gear to provide their services but, according to their blog post: &#8220;We occasionally asked ourselves: do we really need to do all this stuff?&#8221; Thanks...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/routenote.com\/blog\/spotify-switch-to-the-cloud-for-googley-future\/\" \/>\n<meta property=\"og:site_name\" content=\"RouteNote Blog\" \/>\n<meta property=\"article:published_time\" content=\"2016-02-24T13:00:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-02-24T13:20:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2016\/02\/screen-shot-2016-02-21-at-5-21-06-pm.png\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"157\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CockJacca\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jacca-RouteNote\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/routenote.com\/blog\/#organization\",\"name\":\"RouteNote\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/routenote.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"contentUrl\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"width\":1000,\"height\":1000,\"caption\":\"RouteNote\"},\"image\":{\"@id\":\"https:\/\/routenote.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/routenote.com\/blog\/#website\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"name\":\"RouteNote Blog\",\"description\":\"The World of Digital Music - 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