{"id":96239,"date":"2023-07-18T15:00:00","date_gmt":"2023-07-18T14:00:00","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=96239"},"modified":"2023-07-18T14:03:50","modified_gmt":"2023-07-18T13:03:50","slug":"spotify-audience-segmentation-spotify-for-artists","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/spotify-audience-segmentation-spotify-for-artists\/","title":{"rendered":"Spotify launches Audience Segmentation on Spotify for Artists – learn more about your audience"},"content":{"rendered":"\n

Spotify for Artists has long been an empowering tool helping artists understand their audience in numerous ways. <\/span><\/h2>\n\n\n\n

You and your team can see where your listeners are and which of your tracks is most popular, how many streams your music earns, and which of your listeners are active, moderate, or light listeners. Oh, and you can connect your Shopify page to sell your merch too! <\/p>\n\n\n\n

Now, Spotify for Artists just got more powerful and informative for artists. <\/p>\n\n\n\n

RouteNote is one of Spotify’s recommended digital music distributors. Choose between our Free & Premium services and we’ll distribute your music globally with 95% market coverage.<\/a><\/strong><\/span> <\/p>\n\n\n\n

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Spotify for Artists: Audience Segment<\/strong>ation<\/h3>\n\n\n\n

Building on a previous update where artists could differentiate between Active, Moderate, and Light listeners<\/a><\/strong><\/span>, Spotify is introducing an Audience Segments. Replacing the active audience tab, Audience Segments displays “your total audience \u2014 a look at your unique listeners from the past two years,” as noted by Spotify. The streaming giant continues to say “[Audience Segments] includes your active audience and two new segments: previously active audience and programmed audience,”.<\/p>\n\n\n\n

As a result, you can better understand your audience with “a more complete picture” of audience members who are actively streaming your music and revealing those who aren’t. This means you can make more informed decisions while designing promotion and social campaigns, targeting areas in your audience you want to grow. Then, you can measure how effectively your campaigns are converting your more casual listeners into fans over time. <\/p>\n\n\n\n

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Breakdown of Audience Segments by Spotify for Artists. Image Credit: Spotify<\/figcaption><\/figure><\/div>\n\n\n\n