{"id":96092,"date":"2023-06-14T16:00:00","date_gmt":"2023-06-14T15:00:00","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=96092"},"modified":"2023-06-14T15:30:34","modified_gmt":"2023-06-14T14:30:34","slug":"izotope-brainworx-plugin-alliance-join-native-instruments","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/izotope-brainworx-plugin-alliance-join-native-instruments\/","title":{"rendered":"iZotope, Brainworx, and Plugin Alliance join Native Instruments, replacing &#8220;Soundwide&#8221;"},"content":{"rendered":"\n<h2 style=\"user-select: auto;\"><span style=\"color: #3366ff; user-select: auto;\">Native Instruments has long been a music technology brand beloved by communities of music-makers across the world.<\/span><\/h2>\n\n\n\n<p>Now, the reputable brand has had a neat makeover and the entire Soundwide Group is joining the <span style=\"text-decoration: underline\" class=\"underline\"><strong><a href=\"https:\/\/routenote.com\/blog\/?s=native+instruments\">Nat<\/a><a href=\"https:\/\/routenote.com\/blog\/?s=native+instruments\" target=\"_blank\" rel=\"noreferrer noopener\">ive Instruments<\/a><\/strong><\/span> brand.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3><strong>Soundwide Group becomes &#8220;Native Instruments&#8221;<\/strong><\/h3>\n\n\n\n<p>Native Instruments, <span style=\"text-decoration: underline\" class=\"underline\"><strong><a href=\"https:\/\/routenote.com\/blog\/?s=izotope\" target=\"_blank\" rel=\"noreferrer noopener\">iZotope<\/a><\/strong><\/span>, <span style=\"text-decoration: underline\" class=\"underline\"><strong><a href=\"https:\/\/routenote.com\/blog\/?s=plugin+alliance\" target=\"_blank\" rel=\"noreferrer noopener\">Plugin Alliance<\/a><\/strong><\/span> and <span style=\"text-decoration: underline\" class=\"underline\"><strong><a href=\"https:\/\/routenote.com\/blog\/?s=brainworx\" target=\"_blank\" rel=\"noreferrer noopener\">Brainworx<\/a><\/strong><\/span> collectively formed the Soundwide group in 2022. As of today, June 14th, iZotope, Brainworx, and Plugin Alliance are renaming the group with a name familiar to many creators across the globe: Native Instruments.  <\/p>\n\n\n\n<p>The specific details are unclear, but by the sounds of it, the four brands are working together to streamline customer &amp; user experiences across their range of products. NI continues, &#8220;this move will help us create a seamless and consistent experience for customers that use Native Instruments, iZotope, and Brainworx products,&#8221;.<\/p>\n\n\n\n<p>As noted in the press release, Native Instruments are working towards a future where we can:<\/p>\n\n\n\n<ul><li>Use&nbsp;<strong>one unified login<\/strong>&nbsp;for your accounts across our brands, so you don\u2019t have to remember multiple sets of login details<\/li><li>Utilize&nbsp;<strong>Native Access<\/strong>&nbsp;as the preferred destination for installing and authenticating a broader range of products, reducing the need for multiple product installation tools<\/li><li>Get access to&nbsp;<strong>one Customer Care center<\/strong>&nbsp;to get the support you need, across all product lines<\/li><li>Visit a&nbsp;<strong>one-stop Shop<\/strong>&nbsp;and discover all the products across our brands, including all your loyalty offers and upgrades in one place<\/li><li>Explore&nbsp;<strong>more tightly connected<\/strong>&nbsp;experiences and technologies across our products<\/li><\/ul>\n\n\n\n<p>Further, Native Instruments notes what we can expect to see this year:<\/p>\n\n\n\n<ul><li>More iZotope products available in Native Access (and more Brainworx products early next year)<\/li><li>More educational content and stories featuring iZotope and Brainworx products on the NI blog and social media channels<\/li><li>More cross-brand integration, ranging from product features to new product bundle offers<\/li><\/ul>\n\n\n\n<p>Furthermore, the press release states, &#8220;as a complementary marketplace featuring many third-party plug-ins, the customer experience at Plugin Alliance will remain distinct,&#8221;. The brands say they plan to &#8220;continue to coordinate sales and special pricing throughout the year, just like we\u2019re doing now with our Summer of Sound campaign,&#8221;.<\/p>\n\n\n\n<p>NI also notes, &#8220;While the spirit of Soundwide lives on\u2014our brands coming together to empower creativity\u2014the Soundwide name wasn\u2019t as familiar to our community,&#8221;. The four brands became the Soundwide collectve in 2022 and collaborated on numerous projects as well as selling each others products on the others&#8217; site. I&#8217;m excited to see where the four brands will go as one, Native Insturments.<\/p>\n\n\n\n<p>You can find out more about Native Instruments Summer of Sound campaign  and the merger between NI, iZotope, Plugin Alliance and Brainworx below.<\/p>\n\n\n\n<div class=\"btn-wrapper\">\n    <a href=\"https:\/\/blog.native-instruments.com\/native-instruments-brand-news\/\" class=\"btn-image\"><\/a>\n<\/div>\n<style>\n    .btn-wrapper {\n        display: block;\n        width: 100%;\n        text-align: center;\n        margin-bottom: 2rem;\n    }\n    .btn-image {\n        width: 222px;\n        height: 39px;\n        display: inline-block;\n        text-decoration: none;\n        background-size: cover;\n        background-position: 0 0;\n        background-repeat: no-repeat;\n        background-image: url('https:\/\/routenote.com\/blog\/wp-content\/uploads\/2022\/11\/Find-Button-sprite.png');\n    }\n    .btn-image:hover {\n        background-position: 0 -39px;\n    }\n<\/style>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div align=\"center\">\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-routenote-blog wp-block-embed-routenote-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"bCTx1U2HM5\"><a href=\"https:\/\/routenote.com\/blog\/best-eq-plugins-2023\/\">Best EQ plugins 2023 &#8211; top 10 EQ plugins for mixing, sound design, and more<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Best EQ plugins 2023 &#8211; top 10 EQ plugins for mixing, sound design, and more&#8221; &#8212; RouteNote Blog\" src=\"https:\/\/routenote.com\/blog\/best-eq-plugins-2023\/embed\/#?secret=bCTx1U2HM5\" data-secret=\"bCTx1U2HM5\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div align=\"center\">\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-routenote-blog wp-block-embed-routenote-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"nCkpMt8pJR\"><a href=\"https:\/\/routenote.com\/blog\/best-compressor-plugins-2023\/\">Best compressor plugins 2023 &#8211; check out these top 10 compression plugins for dynamic control in your music<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Best compressor plugins 2023 &#8211; check out these top 10 compression plugins for dynamic control in your music&#8221; &#8212; RouteNote Blog\" src=\"https:\/\/routenote.com\/blog\/best-compressor-plugins-2023\/embed\/#?secret=nCkpMt8pJR\" data-secret=\"nCkpMt8pJR\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div align=\"center\">\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-routenote-blog wp-block-embed-routenote-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"iZOC7uzvlX\"><a href=\"https:\/\/routenote.com\/blog\/home-recording-studio-basics\/\">Everything you need to record &#038; produce music at home<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Everything you need to record &#038; produce music at home&#8221; &#8212; RouteNote Blog\" src=\"https:\/\/routenote.com\/blog\/home-recording-studio-basics\/embed\/#?secret=iZOC7uzvlX\" data-secret=\"iZOC7uzvlX\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Native Instruments has had a makeover and the entire Soundwide Group is joining the Native Instruments brand.<\/p>\n","protected":false},"author":29,"featured_media":96093,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[11109],"tags":[845],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - 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