{"id":95693,"date":"2023-04-26T16:00:00","date_gmt":"2023-04-26T15:00:00","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=95693"},"modified":"2023-04-26T15:37:35","modified_gmt":"2023-04-26T14:37:35","slug":"spotify-breaks-down-the-algorithm","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/spotify-breaks-down-the-algorithm\/","title":{"rendered":"Spotify Breaks Down the Mapping Tech Behind Its Algorithm (Video)"},"content":{"rendered":"\n<h2 style=\"user-select: auto;\"><span style=\"color: #3366ff; user-select: auto;\">The Wall Street Journal sits down with the Vice President of Personalization at Spotify to discuss recommendations on the platform.<\/span><\/h2>\n\n\n\n<p>A new video from The Wall Street Journal chats with Ziad Sultan, the Vice President of Personalization at Spotify, and Thomas Hodgson, an Assistant Prefessor of Musicology at UCLA, about how AI, algorithms and machine learning personalize the user experience on the world&#8217;s largest music streaming platform.<\/p>\n\n\n\n<p>The video discusses how the algorithm find the perfect music for you in the perfect moment, as well as how Spotify got to where they are now.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Spotify Breaks Down the Mapping Tech Behind Its Algorithm | The Tech Behind | WSJ\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/pGntmcy_HX8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"https:\/\/routenote.com\/blog\/can-i-upload-my-music-to-spotify-yes-and-its-free\/\">Find your way on to your next biggest fan&#8217;s Discover Weekly playlist. Step one: upload to Spotify. It&#8217;s free and easy with RouteNote!<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Wall Street Journal sits down with the Vice President of Personalization at Spotify to discuss recommendations on the platform.<\/p>\n","protected":false},"author":9,"featured_media":95694,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[825],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Spotify Breaks Down the Mapping Tech Behind Its Algorithm (Video) - RouteNote Blog<\/title>\n<meta name=\"description\" content=\"The Wall Street Journal sits down with the Vice President of Personalization at Spotify to discuss recommendations on the platform.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/spotify-breaks-down-the-algorithm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spotify Breaks Down the Mapping Tech Behind Its Algorithm (Video) - RouteNote Blog\" \/>\n<meta property=\"og:description\" content=\"The Wall Street Journal sits down with the Vice President of Personalization at Spotify to discuss recommendations on the platform.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/routenote.com\/blog\/spotify-breaks-down-the-algorithm\/\" \/>\n<meta property=\"og:site_name\" content=\"RouteNote Blog\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-26T15:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-26T14:37:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2023\/04\/maxresdefault.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom Newman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/routenote.com\/blog\/#organization\",\"name\":\"RouteNote\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/routenote.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"contentUrl\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"width\":1000,\"height\":1000,\"caption\":\"RouteNote\"},\"image\":{\"@id\":\"https:\/\/routenote.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/routenote.com\/blog\/#website\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"name\":\"RouteNote Blog\",\"description\":\"The World of Digital Music - 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