{"id":95216,"date":"2023-03-07T18:00:00","date_gmt":"2023-03-07T18:00:00","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=95216"},"modified":"2023-03-07T21:38:10","modified_gmt":"2023-03-07T21:38:10","slug":"soundcloud-update-test-similar-to-tiktok","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/soundcloud-update-test-similar-to-tiktok\/","title":{"rendered":"SoundCloud update test features a Discover feed similar to TikTok"},"content":{"rendered":"\n

SoundCloud seeks to steal Spotify\u2019s thunder by testing a vertical feed for better music discovery. Both streaming platforms could soon look like TikTok. <\/span><\/h2>\n\n\n\n

New tests by SoundCloud <\/a>show a vertical app layout with songs you might not have heard yet previewed as short clips, bringing your SoundCloud feed closer to a TikTok experience.<\/p>\n\n\n\n

SoundCloud\u2019s current Feed tab shows friends’ reposts and new tracks from already-followed artists. The new test puts emphasis on discovering new songs and artists through an AI-generated feed. It’s natural therefore that the changes will draw comparison to TikTok<\/a>, with its endless feed of recommendations.<\/p>\n\n\n\n

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What does the new SoundCloud update look like for users?<\/h3>\n\n\n\n
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SoundCloud’s <\/a>test separates its feed into Discover <\/strong>and Following <\/strong>pages. Both feeds have 30-second audio clips previewing songs, and feature a vertical whole-screen feed.<\/p>\n\n\n\n

The new Discover page shows tracks based on your listening history and taste<\/a>, along with a sentence explaining why a song is being recommended to you.<\/p>\n\n\n\n

To listen to a full song, you simply tap the play button, taking you to a new page with song info where you can add the track to playlists and write comments as always. Users can also like songs.<\/p>\n<\/div><\/div>\n\n\n\n

The test is currently happening amongst certain iOS and Android app users.<\/p>\n\n\n\n

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What does this mean for SoundCloud artists?<\/h3>\n\n\n\n

The snippets are another creative way for artists to connect with fans on SoundCloud, and hopefully offer a chance to get their music in front of a broader range of listeners.<\/p>\n\n\n\n

Artists can choose which clip to use, or alternatively, the 30-second audio clip can be chosen by Musiio<\/a>, an AI discovery tool.<\/p>\n\n\n\n

\"SoundCloud<\/figure>\n\n\n\n
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Why the new tests from SoundCloud?<\/h3>\n\n\n\n

An endless stream of new songs in an engaging format helps keep users locked into a music app for longer. Heading down a TikTok <\/a>pathway also fits in well with SoundCloud\u2019s focus on user-generated content. <\/p>\n\n\n\n

Anyone can upload directly to SoundCloud; there’s no need for any third party to put tracks online, making it more social media-orientated than the likes of Spotify<\/a>.<\/p>\n\n\n\n

Speaking of Spotify, the platform is finally launching its own vertical feed, after years of tests. Spotify’s conference Stream On 2023 l<\/a>ooks likely to contain an announcement of a discovery feed with similar preview clips to SoundCloud’s offering. <\/p>\n\n\n\n

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Are Spotify becoming TikTok? – Spotify expand their new music discovery feature<\/a><\/blockquote>