{"id":94983,"date":"2023-02-13T15:00:00","date_gmt":"2023-02-13T15:00:00","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=94983"},"modified":"2023-02-13T14:20:51","modified_gmt":"2023-02-13T14:20:51","slug":"spotify-in-south-korea-arrived-two-years-ago-has-it-been-a-success","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/spotify-in-south-korea-arrived-two-years-ago-has-it-been-a-success\/","title":{"rendered":"Spotify in South Korea arrived two years ago \u2013 has it been a success?"},"content":{"rendered":"\n

Image Credit: Spotify<\/a><\/em><\/p>\n\n\n\n

As the K-Wave rolls on outside South Korea, Spotify says its just getting started in the region. How has Korean Spotify grown since the platform launched two years ago?<\/span><\/h2>\n\n\n\n

South Korea is a pivotal music market, and when Spotify <\/a>arrived in the country in 2021<\/a> there was much fanfare from the company. Spotify is taking stock to see how Korean music has grown at home and abroad.<\/p>\n\n\n\n

The huge success of music from South Korea<\/a>, from K-pop to K-hip-hop to K-R&B and beyond, makes it feel as if it\u2019s always been a global phenomenon \u2013 but its still in its early stages. That’s the view of David Park, Spotify Korea Managing Director<\/a>, who was interviewed as part of the second anniversary celebrations and shed some light on the regional strategy over the past two years.<\/p>\n\n\n\n

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