{"id":94934,"date":"2023-02-07T18:00:00","date_gmt":"2023-02-07T18:00:00","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=94934"},"modified":"2023-02-07T16:45:57","modified_gmt":"2023-02-07T16:45:57","slug":"indies-share-of-spotify-streams","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/indies-share-of-spotify-streams\/","title":{"rendered":"Indie labels and distributors&#8217; share of Spotify streams continues to grow"},"content":{"rendered":"\n<h2 style=\"user-select: auto;\"><span style=\"color: #3366ff; user-select: auto;\">Major labels and Merlin made up 75% of all Spotify streams in 2022. This has steadily declined from 87% in 2017.<\/span><\/h2>\n\n\n\n<p><a style=\"user-select: auto;\" href=\"https:\/\/www.sec.gov\/ix?doc=\/Archives\/edgar\/data\/0001639920\/000163992023000004\/ck0001639920-20221231.htm\">Spotify&#8217;s 20-F annual report<\/a> filed with US regulator the SEC provides details about the business. Among them is the total share of Spotify streams attributed to the three major labels and indie licensing agency Merlin. For 2022, this figure was recorded at 75%. This has been steadily declining for the past few years:<\/p>\n\n\n\n<ul><li>2017 &#8211; 87%<\/li><li>2018 &#8211; 85%<\/li><li>2019 &#8211; 82%<\/li><li>2020 &#8211; 78%<\/li><li>2021 &#8211; 77%<\/li><li>2022 &#8211; 75%<\/li><\/ul>\n\n\n\n<p>This is great news for independent artists around the world, as Universal Music Group, Sony Music, Warner Music Group and Merlin lose their grip of the industry, in favour of indie labels and distributors.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-text-align-center\"><strong style=\"user-select: auto;\"><a style=\"user-select: auto;\" href=\"https:\/\/routenote.com\/\">Leading free distributor, RouteNote provides hundreds of thousands of artists with access to all of the major stores and streaming services, with zero upfront costs. See more here!<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Major labels and Merlin made up 75% of all Spotify streams in 2022. This has steadily declined from 87% in 2017.<\/p>\n","protected":false},"author":9,"featured_media":94936,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[825],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Indie labels and distributors&#039; share of Spotify streams continues to grow - RouteNote Blog<\/title>\n<meta name=\"description\" content=\"Major labels and Merlin made up 75% of all Spotify streams in 2022. This has steadily declined from 87% in 2017.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/indies-share-of-spotify-streams\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Indie labels and distributors&#039; share of Spotify streams continues to grow - RouteNote Blog\" \/>\n<meta property=\"og:description\" content=\"Major labels and Merlin made up 75% of all Spotify streams in 2022. This has steadily declined from 87% in 2017.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/routenote.com\/blog\/indies-share-of-spotify-streams\/\" \/>\n<meta property=\"og:site_name\" content=\"RouteNote Blog\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-07T18:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-07T16:45:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2023\/02\/Major-labels-Merlins-percentage-of-Spotify-streams-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1152\" \/>\n\t<meta property=\"og:image:height\" content=\"712\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom Newman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/routenote.com\/blog\/#organization\",\"name\":\"RouteNote\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/routenote.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"contentUrl\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"width\":1000,\"height\":1000,\"caption\":\"RouteNote\"},\"image\":{\"@id\":\"https:\/\/routenote.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/routenote.com\/blog\/#website\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"name\":\"RouteNote Blog\",\"description\":\"The World of Digital Music - Distribution - Stores and Free Music\",\"publisher\":{\"@id\":\"https:\/\/routenote.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/routenote.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/routenote.com\/blog\/indies-share-of-spotify-streams\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2023\/02\/Major-labels-Merlins-percentage-of-Spotify-streams-2.png\",\"contentUrl\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2023\/02\/Major-labels-Merlins-percentage-of-Spotify-streams-2.png\",\"width\":1152,\"height\":712,\"caption\":\"Major labels + Merlin's percentage of Spotify streams\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/routenote.com\/blog\/indies-share-of-spotify-streams\/#webpage\",\"url\":\"https:\/\/routenote.com\/blog\/indies-share-of-spotify-streams\/\",\"name\":\"Indie labels and distributors' share of Spotify streams continues to grow - RouteNote Blog\",\"isPartOf\":{\"@id\":\"https:\/\/routenote.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/routenote.com\/blog\/indies-share-of-spotify-streams\/#primaryimage\"},\"datePublished\":\"2023-02-07T18:00:00+00:00\",\"dateModified\":\"2023-02-07T16:45:57+00:00\",\"description\":\"Major labels and Merlin made up 75% of all Spotify streams in 2022. This has steadily declined from 87% in 2017.\",\"breadcrumb\":{\"@id\":\"https:\/\/routenote.com\/blog\/indies-share-of-spotify-streams\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/routenote.com\/blog\/indies-share-of-spotify-streams\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/routenote.com\/blog\/indies-share-of-spotify-streams\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/routenote.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Indie labels and distributors&#8217; share of Spotify streams continues to grow\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/routenote.com\/blog\/indies-share-of-spotify-streams\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/routenote.com\/blog\/indies-share-of-spotify-streams\/#webpage\"},\"author\":{\"@id\":\"https:\/\/routenote.com\/blog\/#\/schema\/person\/c60547d8a210a794c037e6b1450a9626\"},\"headline\":\"Indie labels and distributors&#8217; share of Spotify streams continues to grow\",\"datePublished\":\"2023-02-07T18:00:00+00:00\",\"dateModified\":\"2023-02-07T16:45:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/routenote.com\/blog\/indies-share-of-spotify-streams\/#webpage\"},\"wordCount\":147,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/routenote.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/routenote.com\/blog\/indies-share-of-spotify-streams\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2023\/02\/Major-labels-Merlins-percentage-of-Spotify-streams-2.png\",\"keywords\":[\"spotify\"],\"articleSection\":[\"Digital Music News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/routenote.com\/blog\/indies-share-of-spotify-streams\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/routenote.com\/blog\/#\/schema\/person\/c60547d8a210a794c037e6b1450a9626\",\"name\":\"Tom Newman\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/routenote.com\/blog\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5da7d72f206ebde5e8c57869795c438f?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5da7d72f206ebde5e8c57869795c438f?s=96&d=blank&r=g\",\"caption\":\"Tom Newman\"},\"sameAs\":[\"https:\/\/routenote.com\/blog\/author\/tom\/\",\"https:\/\/www.instagram.com\/tomnew1000\/\",\"https:\/\/www.linkedin.com\/in\/tomnewman3\"],\"url\":\"https:\/\/routenote.com\/blog\/author\/tom\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Indie labels and distributors' share of Spotify streams continues to grow - RouteNote Blog","description":"Major labels and Merlin made up 75% of all Spotify streams in 2022. This has steadily declined from 87% in 2017.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/routenote.com\/blog\/indies-share-of-spotify-streams\/","og_locale":"en_US","og_type":"article","og_title":"Indie labels and distributors' share of Spotify streams continues to grow - RouteNote Blog","og_description":"Major labels and Merlin made up 75% of all Spotify streams in 2022. This has steadily declined from 87% in 2017.","og_url":"https:\/\/routenote.com\/blog\/indies-share-of-spotify-streams\/","og_site_name":"RouteNote Blog","article_published_time":"2023-02-07T18:00:00+00:00","article_modified_time":"2023-02-07T16:45:57+00:00","og_image":[{"width":1152,"height":712,"url":"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2023\/02\/Major-labels-Merlins-percentage-of-Spotify-streams-2.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"Tom Newman","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/routenote.com\/blog\/#organization","name":"RouteNote","url":"https:\/\/routenote.com\/blog\/","sameAs":[],"logo":{"@type":"ImageObject","@id":"https:\/\/routenote.com\/blog\/#logo","inLanguage":"en-US","url":"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg","contentUrl":"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg","width":1000,"height":1000,"caption":"RouteNote"},"image":{"@id":"https:\/\/routenote.com\/blog\/#logo"}},{"@type":"WebSite","@id":"https:\/\/routenote.com\/blog\/#website","url":"https:\/\/routenote.com\/blog\/","name":"RouteNote Blog","description":"The World of Digital Music - Distribution - Stores and Free Music","publisher":{"@id":"https:\/\/routenote.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/routenote.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/routenote.com\/blog\/indies-share-of-spotify-streams\/#primaryimage","inLanguage":"en-US","url":"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2023\/02\/Major-labels-Merlins-percentage-of-Spotify-streams-2.png","contentUrl":"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2023\/02\/Major-labels-Merlins-percentage-of-Spotify-streams-2.png","width":1152,"height":712,"caption":"Major labels + Merlin's percentage of Spotify streams"},{"@type":"WebPage","@id":"https:\/\/routenote.com\/blog\/indies-share-of-spotify-streams\/#webpage","url":"https:\/\/routenote.com\/blog\/indies-share-of-spotify-streams\/","name":"Indie labels and distributors' share of Spotify streams continues to grow - RouteNote Blog","isPartOf":{"@id":"https:\/\/routenote.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/routenote.com\/blog\/indies-share-of-spotify-streams\/#primaryimage"},"datePublished":"2023-02-07T18:00:00+00:00","dateModified":"2023-02-07T16:45:57+00:00","description":"Major labels and Merlin made up 75% of all Spotify streams in 2022. This has steadily declined from 87% in 2017.","breadcrumb":{"@id":"https:\/\/routenote.com\/blog\/indies-share-of-spotify-streams\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/routenote.com\/blog\/indies-share-of-spotify-streams\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/routenote.com\/blog\/indies-share-of-spotify-streams\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/routenote.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Indie labels and distributors&#8217; share of Spotify streams continues to grow"}]},{"@type":"Article","@id":"https:\/\/routenote.com\/blog\/indies-share-of-spotify-streams\/#article","isPartOf":{"@id":"https:\/\/routenote.com\/blog\/indies-share-of-spotify-streams\/#webpage"},"author":{"@id":"https:\/\/routenote.com\/blog\/#\/schema\/person\/c60547d8a210a794c037e6b1450a9626"},"headline":"Indie labels and distributors&#8217; share of Spotify streams continues to grow","datePublished":"2023-02-07T18:00:00+00:00","dateModified":"2023-02-07T16:45:57+00:00","mainEntityOfPage":{"@id":"https:\/\/routenote.com\/blog\/indies-share-of-spotify-streams\/#webpage"},"wordCount":147,"commentCount":0,"publisher":{"@id":"https:\/\/routenote.com\/blog\/#organization"},"image":{"@id":"https:\/\/routenote.com\/blog\/indies-share-of-spotify-streams\/#primaryimage"},"thumbnailUrl":"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2023\/02\/Major-labels-Merlins-percentage-of-Spotify-streams-2.png","keywords":["spotify"],"articleSection":["Digital Music News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/routenote.com\/blog\/indies-share-of-spotify-streams\/#respond"]}]},{"@type":"Person","@id":"https:\/\/routenote.com\/blog\/#\/schema\/person\/c60547d8a210a794c037e6b1450a9626","name":"Tom Newman","image":{"@type":"ImageObject","@id":"https:\/\/routenote.com\/blog\/#personlogo","inLanguage":"en-US","url":"https:\/\/secure.gravatar.com\/avatar\/5da7d72f206ebde5e8c57869795c438f?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5da7d72f206ebde5e8c57869795c438f?s=96&d=blank&r=g","caption":"Tom Newman"},"sameAs":["https:\/\/routenote.com\/blog\/author\/tom\/","https:\/\/www.instagram.com\/tomnew1000\/","https:\/\/www.linkedin.com\/in\/tomnewman3"],"url":"https:\/\/routenote.com\/blog\/author\/tom\/"}]}},"jetpack_featured_media_url":"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2023\/02\/Major-labels-Merlins-percentage-of-Spotify-streams-2.png","_links":{"self":[{"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/posts\/94934"}],"collection":[{"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/comments?post=94934"}],"version-history":[{"count":0,"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/posts\/94934\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/media\/94936"}],"wp:attachment":[{"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/media?parent=94934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/categories?post=94934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/tags?post=94934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}