{"id":94903,"date":"2023-02-03T17:09:31","date_gmt":"2023-02-03T17:09:31","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=94903"},"modified":"2023-02-03T17:09:34","modified_gmt":"2023-02-03T17:09:34","slug":"spotify-friends-tab-social-media-features","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/spotify-friends-tab-social-media-features\/","title":{"rendered":"Does Spotify Friends tab test suggest Spotify social media features are on the way?"},"content":{"rendered":"\n<p><em>Image Credit: <a href=\"http:\/\/spotify.com\">Spotify<\/a><\/em><\/p>\n\n\n\n<h2><span style=\"color:#3366FF\"> Some users can now see Friends activity on mobile. Is this a step towards an in-app Spotify social media experience?<\/span><\/h2>\n\n\n\n<p>Randomly selected users have noticed that a <a href=\"https:\/\/routenote.com\/blog\/can-i-upload-my-music-to-spotify-yes-and-its-free\/\">Spotify <\/a>Friends mobile tab is being tested on the platform. When pressed on the subject CEO Daniel Ek hinted that Spotify might become a more <a href=\"https:\/\/routenote.com\/blog\/10-top-tips-for-musicians-using-social-media\/\">social <\/a>platform. The Friends tab is present at the bottom of the navigation bar for some Spotify users included in the test.<\/p>\n\n\n\n<p>Currently a <a href=\"http:\/\/routenote.com\/blog\/how-to-customize-your-spotify-artist-profile\/\">Spotify <\/a>Friends experience is limited to desktop, where you can see what your friends are listening to on the sidebar. Users who\u2019ve been part of the new mobile test tweeted screencaps of a <a href=\"https:\/\/routenote.com\/blog\/how-to-make-a-mix-playlist-on-spotify-with-friends\/\">friends <\/a>activity tab, with a similar feed of activity to desktop as well as a weekly picks section at the top of the page.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/twitter.com\/datkeed\/status\/1617242160944013312\n<\/div><\/figure>\n\n\n\n<p>In response to a question asked during Spotify\u2019s <a href=\"https:\/\/s29.q4cdn.com\/175625835\/files\/doc_financials\/2022\/q4\/Shareholder-Deck-Q4-2022-FINAL.pdf\">2022 Q4 earnings event<\/a>, Ek didn\u2019t say that the tab was a permanent fixture, but said \u201csocial could be a meaningful driver of creating an even stickier and more engaging experience.\u201d You can read more about Spotify\u2019s Q4 2022 Results <a href=\"https:\/\/routenote.com\/blog\/spotify-q4-2022\/\">here<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-routenote-blog wp-block-embed-routenote-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"XiuL2cmdCn\"><a href=\"https:\/\/routenote.com\/blog\/spotify-q4-2022\/\">Spotify Q4 2022 Results &#8211; Spotify update their user and subscriber numbers<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Spotify Q4 2022 Results &#8211; Spotify update their user and subscriber numbers&#8221; &#8212; RouteNote Blog\" src=\"https:\/\/routenote.com\/blog\/spotify-q4-2022\/embed\/#?secret=XiuL2cmdCn\" data-secret=\"XiuL2cmdCn\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Existing features like <a href=\"https:\/\/routenote.com\/blog\/spotify-wrapped-2022\/\">Spotify Wrapped <\/a>show the power of community, indicating the eagerness of Spotify users to share their listening activity. Spotify has previously tested a <a href=\"https:\/\/routenote.com\/blog\/spotify-community-hub\/\">Community tab<\/a>, showing what your friends were streaming and their playlists. Spotify Wrapped dominates online conversation every year, so its natural that the streaming service would be looking to replicate that buzz in everyday use of the app. <\/p>\n\n\n\n<p>Keeping users engaged within the app, instead of hitting play on a song and heading off Spotify to <a href=\"https:\/\/routenote.com\/blog\/social-media-takeovers-tips-for-musicians\/\">social media <\/a>to talk about it, is surely a no-brainer for the company.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"http:\/\/routenote.com\">Are you a musician or producer? Get your music on Spotify for free with RouteNote!<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Some users can now see Friends activity on mobile. Is this a step towards an in-app Spotify social media experience?<\/p>\n","protected":false},"author":24,"featured_media":90373,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[825],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Does Spotify Friends tab test suggest Spotify social media features are on the way? - RouteNote Blog<\/title>\n<meta name=\"description\" content=\"Some users can now see Friends activity on mobile. Is this a step towards an in-app Spotify social media experience?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/spotify-friends-tab-social-media-features\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Does Spotify Friends tab test suggest Spotify social media features are on the way? - RouteNote Blog\" \/>\n<meta property=\"og:description\" content=\"Some users can now see Friends activity on mobile. Is this a step towards an in-app Spotify social media experience?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/routenote.com\/blog\/spotify-friends-tab-social-media-features\/\" \/>\n<meta property=\"og:site_name\" content=\"RouteNote Blog\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-03T17:09:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-03T17:09:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2022\/01\/Spotify-Generic-Header-1440x820-1-1440x733-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"733\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Madeleine Amos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/routenote.com\/blog\/#organization\",\"name\":\"RouteNote\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/routenote.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"contentUrl\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"width\":1000,\"height\":1000,\"caption\":\"RouteNote\"},\"image\":{\"@id\":\"https:\/\/routenote.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/routenote.com\/blog\/#website\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"name\":\"RouteNote Blog\",\"description\":\"The World of Digital Music - Distribution - Stores and Free Music\",\"publisher\":{\"@id\":\"https:\/\/routenote.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/routenote.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/routenote.com\/blog\/spotify-friends-tab-social-media-features\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2022\/01\/Spotify-Generic-Header-1440x820-1-1440x733-1.png\",\"contentUrl\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2022\/01\/Spotify-Generic-Header-1440x820-1-1440x733-1.png\",\"width\":1440,\"height\":733,\"caption\":\"The Spotify logo in a green bubble on a blue background\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/routenote.com\/blog\/spotify-friends-tab-social-media-features\/#webpage\",\"url\":\"https:\/\/routenote.com\/blog\/spotify-friends-tab-social-media-features\/\",\"name\":\"Does Spotify Friends tab test suggest Spotify social media features are on the way? - RouteNote Blog\",\"isPartOf\":{\"@id\":\"https:\/\/routenote.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/routenote.com\/blog\/spotify-friends-tab-social-media-features\/#primaryimage\"},\"datePublished\":\"2023-02-03T17:09:31+00:00\",\"dateModified\":\"2023-02-03T17:09:34+00:00\",\"description\":\"Some users can now see Friends activity on mobile. 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