{"id":9489,"date":"2016-01-29T17:00:52","date_gmt":"2016-01-29T17:00:52","guid":{"rendered":"http:\/\/routenote.com\/blog\/?p=9489"},"modified":"2016-01-29T12:29:45","modified_gmt":"2016-01-29T12:29:45","slug":"spotify-to-raise-half-a-billion-dollars-funding-in-exchange-for-ipo-shares","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/spotify-to-raise-half-a-billion-dollars-funding-in-exchange-for-ipo-shares\/","title":{"rendered":"Spotify To Raise Half-a-Billion Dollars Funding In Exchange For IPO Shares"},"content":{"rendered":"<h4>Spotify are already the<em>\u00a0<\/em>biggest music streaming service in the world and they&#8217;re now looking for major funding to push them even further.<\/h4>\n<p>A week after Deezer raised an impressive $109 million in funding, Spotify announce they&#8217;re looking for five times that in trade for convertible IPO shares, according to Swedish newspaper <a href=\"http:\/\/www.svd.se\/hemligt-dokument-avslojar-spotifys-borsplaner\">Svenska Dagbladet<\/a> and confirmed by <a href=\"http:\/\/techcrunch.com\/2016\/01\/27\/spotify-500-million\/?ncid=rss\">TechCrunch<\/a>. Spotify are reportedly looking to gain $500 million for &#8220;acquisitions to further marketplace consolidation&#8221;.<\/p>\n<p><a href=\"https:\/\/www.crunchbase.com\/organization\/spotify#\/entity\">CrunchBase<\/a> say that Spotify have in the past raised $1.56 billion in 8 funding rounds from 26 investors. Now they look to raise a third of their total funding in one round but are offering 4% on the borrowed money as they&#8217;re describing\u00a0the funding as a loan rather than a direct investment. As the funding isn&#8217;t an equity round contributors will reportedly have the option to\u00a0convert their loaned money into Spotify shares in a potential\u00a0Initial Public Offering (IPO) for the company.<\/p>\n<p>A spokesperson for Spotify declined to comment on any possible IPO process however sources suggest that it is likely to happen, though no date has been set. In regards to what the money will be spent on Spotify have been vague although one source suggests it could be used for opportunities in new markets. Could this mean expanding outside of their music streaming roots? It&#8217;s not a long shot as Spotify recently <a href=\"http:\/\/routenote.com\/blog\/spotify-acquire-2-new-apps-to-boost-discovery-and-development\/\">purchased two tech startups<\/a> and released their <a href=\"http:\/\/routenote.com\/blog\/spotify-videos-now-released-on-android-and-ios\/\">new Shows feature<\/a>\u00a0&#8211;\u00a0non-music related videos on Spotify.<\/p>\n<p><a href=\"http:\/\/www.svd.se\/svalt-spotify-intresse-hos-investerare\/i\/senaste\">Reportedly<\/a>,\u00a0investors approached by Spotify aren&#8217;t being easily swayed into their\u00a0new round of funding, citing increased competition as encroaching on Spotify&#8217;s current runaway success. Presumably this is in reference to last year&#8217;s introduction\u00a0of two new major streaming services, <a href=\"http:\/\/routenote.com\/blog\/apple-music-have-10-million-subscribers-just-6-months-in\/\">Apple Music<\/a> and <a href=\"http:\/\/routenote.com\/blog\/tidal-to-offer-the-highest-quality-streaming-in-the-world\/\">Tidal<\/a>, as well as the rapid growth of competitors like <a href=\"http:\/\/routenote.com\/blog\/deezer-working-to-launch-a-universal-windows-app\/\">Deezer<\/a>.<\/p>\n<p>The nature of the funding is also cause for concern for some potential funders as they say they would like a more standard IPO process for better transparency on Spotify&#8217;s finances and revenue-generating potential. They have a right to be wary as Spotify remains a startup that is yet to be profitable, despite it&#8217;s veteran status, however this is largely down to Spotify&#8217;s endeavours to continuously invest in a better, broader service for users and artists rather than storing their profits.<\/p>\n<p>Spotify was <a href=\"http:\/\/blogs.wsj.com\/digits\/2015\/06\/10\/spotify-raises-526-million-amid-battle-with-apple\/\">last valued<\/a> at more than $8.5 billion after raising $526 million in a round of funding last June. Past investors have included Telia, DST, Creandum, Fidelity, Accel, Founders Fund, Northzone, and KPCB to name but a few.<\/p>\n<p>Spotify are clearly established as a major tech company and currently hold the title of the world&#8217;s largest music streaming service, with more than 100 million estimated users. However despite it&#8217;s successes it faces competition from rival tech companies whose music offerings stand as complements to existing services, as opposed to being their lone business model, such as <a href=\"http:\/\/routenote.com\/blog\/?p=9487&amp;preview=true\">Amazon Prime<\/a>, <a href=\"http:\/\/routenote.com\/blog\/xbox-rebranded-groove\/\">Microsoft Groove<\/a> and Apple Music.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spotify are already the\u00a0biggest music streaming service in the world and they&#8217;re now looking for major funding to push them even further. A week after Deezer raised an impressive $109 million in funding, Spotify announce they&#8217;re looking for five times that in trade for convertible IPO shares, according to Swedish newspaper Svenska Dagbladet and confirmed by TechCrunch. Spotify are reportedly looking to gain $500 million for &#8220;acquisitions to further marketplace consolidation&#8221;. CrunchBase say that Spotify have in the past raised $1.56 billion in 8 funding rounds from 26 investors. Now they look to raise a third of their total funding&#8230;<\/p>\n","protected":false},"author":12,"featured_media":9490,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[252,827,28,825,6396,422,794],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Spotify Aiming To Raise Half-a-Billion Dollars In Funding<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/spotify-to-raise-half-a-billion-dollars-funding-in-exchange-for-ipo-shares\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spotify Aiming To Raise Half-a-Billion Dollars In Funding\" \/>\n<meta property=\"og:description\" content=\"Spotify are already the\u00a0biggest music streaming service in the world and they&#8217;re now looking for major funding to push them even further. A week after Deezer raised an impressive $109 million in funding, Spotify announce they&#8217;re looking for five times that in trade for convertible IPO shares, according to Swedish newspaper Svenska Dagbladet and confirmed by TechCrunch. Spotify are reportedly looking to gain $500 million for &#8220;acquisitions to further marketplace consolidation&#8221;. CrunchBase say that Spotify have in the past raised $1.56 billion in 8 funding rounds from 26 investors. Now they look to raise a third of their total funding...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/routenote.com\/blog\/spotify-to-raise-half-a-billion-dollars-funding-in-exchange-for-ipo-shares\/\" \/>\n<meta property=\"og:site_name\" content=\"RouteNote Blog\" \/>\n<meta property=\"article:published_time\" content=\"2016-01-29T17:00:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-01-29T12:29:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2016\/01\/daniel-ek-spotify-ceo-2012-billboard-650.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"636\" \/>\n\t<meta property=\"og:image:height\" content=\"421\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CockJacca\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jacca-RouteNote\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/routenote.com\/blog\/#organization\",\"name\":\"RouteNote\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/routenote.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"contentUrl\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"width\":1000,\"height\":1000,\"caption\":\"RouteNote\"},\"image\":{\"@id\":\"https:\/\/routenote.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/routenote.com\/blog\/#website\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"name\":\"RouteNote Blog\",\"description\":\"The World of Digital Music - Distribution - Stores and Free Music\",\"publisher\":{\"@id\":\"https:\/\/routenote.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/routenote.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/routenote.com\/blog\/spotify-to-raise-half-a-billion-dollars-funding-in-exchange-for-ipo-shares\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2016\/01\/daniel-ek-spotify-ceo-2012-billboard-650.jpg\",\"contentUrl\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2016\/01\/daniel-ek-spotify-ceo-2012-billboard-650.jpg\",\"width\":636,\"height\":421,\"caption\":\"Spotify funding\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/routenote.com\/blog\/spotify-to-raise-half-a-billion-dollars-funding-in-exchange-for-ipo-shares\/#webpage\",\"url\":\"https:\/\/routenote.com\/blog\/spotify-to-raise-half-a-billion-dollars-funding-in-exchange-for-ipo-shares\/\",\"name\":\"Spotify Aiming To Raise Half-a-Billion Dollars In Funding\",\"isPartOf\":{\"@id\":\"https:\/\/routenote.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/routenote.com\/blog\/spotify-to-raise-half-a-billion-dollars-funding-in-exchange-for-ipo-shares\/#primaryimage\"},\"datePublished\":\"2016-01-29T17:00:52+00:00\",\"dateModified\":\"2016-01-29T12:29:45+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/routenote.com\/blog\/spotify-to-raise-half-a-billion-dollars-funding-in-exchange-for-ipo-shares\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/routenote.com\/blog\/spotify-to-raise-half-a-billion-dollars-funding-in-exchange-for-ipo-shares\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/routenote.com\/blog\/spotify-to-raise-half-a-billion-dollars-funding-in-exchange-for-ipo-shares\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/routenote.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Spotify To Raise Half-a-Billion Dollars Funding In Exchange For IPO Shares\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/routenote.com\/blog\/spotify-to-raise-half-a-billion-dollars-funding-in-exchange-for-ipo-shares\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/routenote.com\/blog\/spotify-to-raise-half-a-billion-dollars-funding-in-exchange-for-ipo-shares\/#webpage\"},\"author\":{\"@id\":\"https:\/\/routenote.com\/blog\/#\/schema\/person\/c0cf8473ad65e0c00d09ff942bac997d\"},\"headline\":\"Spotify To Raise Half-a-Billion Dollars Funding In Exchange For IPO Shares\",\"datePublished\":\"2016-01-29T17:00:52+00:00\",\"dateModified\":\"2016-01-29T12:29:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/routenote.com\/blog\/spotify-to-raise-half-a-billion-dollars-funding-in-exchange-for-ipo-shares\/#webpage\"},\"wordCount\":485,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/routenote.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/routenote.com\/blog\/spotify-to-raise-half-a-billion-dollars-funding-in-exchange-for-ipo-shares\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2016\/01\/daniel-ek-spotify-ceo-2012-billboard-650.jpg\",\"keywords\":[\"funding\",\"ipo\",\"music\",\"spotify\",\"startup\",\"streaming\",\"tech\"],\"articleSection\":[\"Artist \/ Label News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/routenote.com\/blog\/spotify-to-raise-half-a-billion-dollars-funding-in-exchange-for-ipo-shares\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/routenote.com\/blog\/#\/schema\/person\/c0cf8473ad65e0c00d09ff942bac997d\",\"name\":\"Jacca-RouteNote\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/routenote.com\/blog\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/630810cdfb9548b677f11cb2bfaac3b8?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/630810cdfb9548b677f11cb2bfaac3b8?s=96&d=blank&r=g\",\"caption\":\"Jacca-RouteNote\"},\"description\":\"Writing about music, listening to music, and occasionally playing music.\",\"sameAs\":[\"https:\/\/twitter.com\/CockJacca\"],\"url\":\"https:\/\/routenote.com\/blog\/author\/jacca\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Spotify Aiming To Raise Half-a-Billion Dollars In Funding","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/routenote.com\/blog\/spotify-to-raise-half-a-billion-dollars-funding-in-exchange-for-ipo-shares\/","og_locale":"en_US","og_type":"article","og_title":"Spotify Aiming To Raise Half-a-Billion Dollars In Funding","og_description":"Spotify are already the\u00a0biggest music streaming service in the world and they&#8217;re now looking for major funding to push them even further. A week after Deezer raised an impressive $109 million in funding, Spotify announce they&#8217;re looking for five times that in trade for convertible IPO shares, according to Swedish newspaper Svenska Dagbladet and confirmed by TechCrunch. Spotify are reportedly looking to gain $500 million for &#8220;acquisitions to further marketplace consolidation&#8221;. CrunchBase say that Spotify have in the past raised $1.56 billion in 8 funding rounds from 26 investors. Now they look to raise a third of their total funding...","og_url":"https:\/\/routenote.com\/blog\/spotify-to-raise-half-a-billion-dollars-funding-in-exchange-for-ipo-shares\/","og_site_name":"RouteNote Blog","article_published_time":"2016-01-29T17:00:52+00:00","article_modified_time":"2016-01-29T12:29:45+00:00","og_image":[{"width":636,"height":421,"url":"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2016\/01\/daniel-ek-spotify-ceo-2012-billboard-650.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_creator":"@CockJacca","twitter_misc":{"Written by":"Jacca-RouteNote","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/routenote.com\/blog\/#organization","name":"RouteNote","url":"https:\/\/routenote.com\/blog\/","sameAs":[],"logo":{"@type":"ImageObject","@id":"https:\/\/routenote.com\/blog\/#logo","inLanguage":"en-US","url":"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg","contentUrl":"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg","width":1000,"height":1000,"caption":"RouteNote"},"image":{"@id":"https:\/\/routenote.com\/blog\/#logo"}},{"@type":"WebSite","@id":"https:\/\/routenote.com\/blog\/#website","url":"https:\/\/routenote.com\/blog\/","name":"RouteNote Blog","description":"The World of Digital Music - Distribution - Stores and Free Music","publisher":{"@id":"https:\/\/routenote.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/routenote.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/routenote.com\/blog\/spotify-to-raise-half-a-billion-dollars-funding-in-exchange-for-ipo-shares\/#primaryimage","inLanguage":"en-US","url":"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2016\/01\/daniel-ek-spotify-ceo-2012-billboard-650.jpg","contentUrl":"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2016\/01\/daniel-ek-spotify-ceo-2012-billboard-650.jpg","width":636,"height":421,"caption":"Spotify funding"},{"@type":"WebPage","@id":"https:\/\/routenote.com\/blog\/spotify-to-raise-half-a-billion-dollars-funding-in-exchange-for-ipo-shares\/#webpage","url":"https:\/\/routenote.com\/blog\/spotify-to-raise-half-a-billion-dollars-funding-in-exchange-for-ipo-shares\/","name":"Spotify Aiming To Raise Half-a-Billion Dollars In Funding","isPartOf":{"@id":"https:\/\/routenote.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/routenote.com\/blog\/spotify-to-raise-half-a-billion-dollars-funding-in-exchange-for-ipo-shares\/#primaryimage"},"datePublished":"2016-01-29T17:00:52+00:00","dateModified":"2016-01-29T12:29:45+00:00","breadcrumb":{"@id":"https:\/\/routenote.com\/blog\/spotify-to-raise-half-a-billion-dollars-funding-in-exchange-for-ipo-shares\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/routenote.com\/blog\/spotify-to-raise-half-a-billion-dollars-funding-in-exchange-for-ipo-shares\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/routenote.com\/blog\/spotify-to-raise-half-a-billion-dollars-funding-in-exchange-for-ipo-shares\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/routenote.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Spotify To Raise Half-a-Billion Dollars Funding In Exchange For IPO Shares"}]},{"@type":"Article","@id":"https:\/\/routenote.com\/blog\/spotify-to-raise-half-a-billion-dollars-funding-in-exchange-for-ipo-shares\/#article","isPartOf":{"@id":"https:\/\/routenote.com\/blog\/spotify-to-raise-half-a-billion-dollars-funding-in-exchange-for-ipo-shares\/#webpage"},"author":{"@id":"https:\/\/routenote.com\/blog\/#\/schema\/person\/c0cf8473ad65e0c00d09ff942bac997d"},"headline":"Spotify To Raise Half-a-Billion Dollars Funding In Exchange For IPO Shares","datePublished":"2016-01-29T17:00:52+00:00","dateModified":"2016-01-29T12:29:45+00:00","mainEntityOfPage":{"@id":"https:\/\/routenote.com\/blog\/spotify-to-raise-half-a-billion-dollars-funding-in-exchange-for-ipo-shares\/#webpage"},"wordCount":485,"commentCount":0,"publisher":{"@id":"https:\/\/routenote.com\/blog\/#organization"},"image":{"@id":"https:\/\/routenote.com\/blog\/spotify-to-raise-half-a-billion-dollars-funding-in-exchange-for-ipo-shares\/#primaryimage"},"thumbnailUrl":"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2016\/01\/daniel-ek-spotify-ceo-2012-billboard-650.jpg","keywords":["funding","ipo","music","spotify","startup","streaming","tech"],"articleSection":["Artist \/ Label News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/routenote.com\/blog\/spotify-to-raise-half-a-billion-dollars-funding-in-exchange-for-ipo-shares\/#respond"]}]},{"@type":"Person","@id":"https:\/\/routenote.com\/blog\/#\/schema\/person\/c0cf8473ad65e0c00d09ff942bac997d","name":"Jacca-RouteNote","image":{"@type":"ImageObject","@id":"https:\/\/routenote.com\/blog\/#personlogo","inLanguage":"en-US","url":"https:\/\/secure.gravatar.com\/avatar\/630810cdfb9548b677f11cb2bfaac3b8?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/630810cdfb9548b677f11cb2bfaac3b8?s=96&d=blank&r=g","caption":"Jacca-RouteNote"},"description":"Writing about music, listening to music, and occasionally playing music.","sameAs":["https:\/\/twitter.com\/CockJacca"],"url":"https:\/\/routenote.com\/blog\/author\/jacca\/"}]}},"jetpack_featured_media_url":"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2016\/01\/daniel-ek-spotify-ceo-2012-billboard-650.jpg","_links":{"self":[{"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/posts\/9489"}],"collection":[{"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/comments?post=9489"}],"version-history":[{"count":0,"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/posts\/9489\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/media\/9490"}],"wp:attachment":[{"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/media?parent=9489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/categories?post=9489"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/tags?post=9489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}