{"id":94839,"date":"2023-01-27T19:00:00","date_gmt":"2023-01-27T19:00:00","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=94839"},"modified":"2023-01-27T18:07:33","modified_gmt":"2023-01-27T18:07:33","slug":"tiktok-features-hand-picked-videos","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/tiktok-features-hand-picked-videos\/","title":{"rendered":"TikTok’s For You page features hand-picked videos"},"content":{"rendered":"\n

Image Credit: Forbes<\/a><\/em><\/p>\n\n\n\n

As revealed by Forbes and now confirmed by TikTok, employees can “heat” short-form videos to increase their presence on the For You page.<\/span><\/h2>\n\n\n\n

TikTok’s For You page is an industry leading feed of personalized short-form videos. As you scroll, liking, following and searching for videos, TikTok picks up on your behavior and tunes the feed to show you videos it thinks you’ll love. However, as uncovered by Forbes,<\/a> from six current and former employees of TikTok and parent company ByteDance, alongside internal documents and communications, TikTok staff can hand-pick videos to supercharge their distribution, in a process internally known as “heating”.<\/p>\n\n\n\n

The heating feature refers to boosting videos into the For You feed through operation intervention to achieve a certain number of video views. The total video views of heated videos accounts for a large portion of the daily total video views, around 1-2%, which can have a significant impact on overall core metrics.<\/p>

The purpose of this feature is to promote diverse content, push important information, and support creators. If you make good use of it, heating resources will bring a leverage effect, a small amount of heating resources will bring about growth of midrange users, and a more diverse content pool.<\/p>Internal TikTok documents – \u2018MINT Heating Playbook\u2019<\/cite><\/blockquote>\n\n\n\n

We think of social media as being very democratizing and giving everyone the same opportunity to reach an audience. To some degree, the same old power structures are replicating in social media as well, where the platform can decide winners and losers to some degree, and commercial and other kinds of partnerships take advantage.<\/p>Evelyn Douek, professor at Standford Law School and Senior Research Fellow at the Knight First Amendment Institute at Columbia University<\/cite><\/blockquote>\n\n\n\n

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