{"id":9408,"date":"2016-01-11T14:00:35","date_gmt":"2016-01-11T14:00:35","guid":{"rendered":"http:\/\/routenote.com\/blog\/?p=9408"},"modified":"2016-01-11T12:31:13","modified_gmt":"2016-01-11T12:31:13","slug":"south-koreas-top-music-streaming-service-to-be-bought-by-kakao","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/south-koreas-top-music-streaming-service-to-be-bought-by-kakao\/","title":{"rendered":"South Korea&#8217;s Top Music Streaming Service To Be Bought By Kakao"},"content":{"rendered":"<h4>South Korea&#8217;s massive Kakao Corporation are\u00a0purchasing the leading music streaming service in their region in a massive deal.<\/h4>\n<p>In a whopping $1.6 billion <em>(1.9 trillion Won<\/em>) deal &#8211; messaging app creators Kakao have bought the biggest music streaming operator in South Korea, MelOn. MelOn (<em>short for Melody On<\/em>) have been operating since 2004 and provide a Spotify-like experience catered to South Korean listeners.<\/p>\n<p>Kakao are hoping to use the acquisition to diversify revenues as well as expand outwards from South Korea. The deal also gives Kakao a 76.4% stake in the streaming service&#8217;s operator Loen Entertainment, who also own a popular record label featuring K-Pop artists.<\/p>\n<p>A spokesperson for Kakao told <a href=\"https:\/\/www.techinasia.com\/kakao-korea-melon-music-streaming-acquisition\">Tech in Asia<\/a>: &#8220;As a platform provider, Kakao has always focused on delivering high quality content to our users. Acquiring Loen gives Kakao a massive music content library as well as a pipeline for future content. [The app&#8217;s] current businesses are built around K-Pop and domestic artists and they will continue to build on their success.&#8221;<\/p>\n<p>The spokesperson added that with MelOn they can &#8220;experiment with and venture into more new type of music services&#8221;. How much expansion we will see of MelOn though will have to be seen as the service holds little appeal beyond it&#8217;s country of origin, featuring mostly K-Pop artists and music.<\/p>\n<p>The company&#8217;s focus will remain on their mobile chat application, KakaoTalk, which hosts 39 million monthly active users in their country of roughly 50 million people. However it&#8217;s upcoming\u00a0purchase could lead to an alternative focus for the company. MelOn caters to about 28 million registered users, an impressive number even if it&#8217;s 10 million less than their messaging app.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>South Korea&#8217;s massive Kakao Corporation are\u00a0purchasing the leading music streaming service in their region in a massive deal. In a whopping $1.6 billion (1.9 trillion Won) deal &#8211; messaging app creators Kakao have bought the biggest music streaming operator in South Korea, MelOn. MelOn (short for Melody On) have been operating since 2004 and provide a Spotify-like experience catered to South Korean listeners. Kakao are hoping to use the acquisition to diversify revenues as well as expand outwards from South Korea. The deal also gives Kakao a 76.4% stake in the streaming service&#8217;s operator Loen Entertainment, who also own a&#8230;<\/p>\n","protected":false},"author":12,"featured_media":9410,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[6479,6480,3978,28,422],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>South Korea&#039;s Top Music Streaming Service To Be Bought By Kakao - RouteNote Blog<\/title>\n<meta name=\"description\" content=\"South Korea&#039;s massive Kakao Corporation are purchasing the leading music streaming service in their region in a massive deal. In a whopping $1.6 billion (1.9 trillion Won) deal messaging app creators Kakao have bought the biggest music streaming operator in South Korea, MelOn.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/south-koreas-top-music-streaming-service-to-be-bought-by-kakao\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"South Korea&#039;s Top Music Streaming Service To Be Bought By Kakao - RouteNote Blog\" \/>\n<meta property=\"og:description\" content=\"South Korea&#039;s massive Kakao Corporation are purchasing the leading music streaming service in their region in a massive deal. 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