{"id":93589,"date":"2022-10-21T12:00:00","date_gmt":"2022-10-21T11:00:00","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=93589"},"modified":"2022-10-21T11:19:14","modified_gmt":"2022-10-21T10:19:14","slug":"pinterest-adds-popular-music-to-tiktok-rival-idea-pins","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/pinterest-adds-popular-music-to-tiktok-rival-idea-pins\/","title":{"rendered":"Pinterest adds popular music to TikTok rival Idea Pins"},"content":{"rendered":"\n<p><em>Image Credit: <a href=\"http:\/\/pinterest.com\">Pinterest<\/a><\/em><\/p>\n\n\n\n<h2><span style=\"color:#3366FF\"> Pinterest joins forces with record labels to add Silk Sonic, Ed Sheeran and more famous artists to Idea Pins, Pinterest\u2019s TikTok feature. <\/span><\/h2>\n\n\n\n<p>Want Ed Sheeran strumming in the background of your Idea Pin? A deal between online mood board platform Pinterest and music companies Warner Music Group, Warner Chappell Music, BMG and Merlin means that Pinterest users will now be able to add popular music from their catalogues to Idea Pins.<\/p>\n\n\n\n<p>Idea Pins, launched in 2021, are short-form videos on Pinterest \u2013 essentially, versions of <a href=\"https:\/\/routenote.com\/blog\/can-i-add-my-music-to-tiktok-for-free\/\">TikTok <\/a>videos on Pinterest.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3>How to add music to Pinterest Idea Pin<\/h3>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:60% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" width=\"700\" height=\"466\" src=\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2021\/05\/idea-pins-music-pinterest-700x466.png\" alt=\"pinterest idea pins add music\" class=\"wp-image-85559 size-full lazyload\" data-srcset=\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2021\/05\/idea-pins-music-pinterest-700x466.png 700w, https:\/\/routenote.com\/blog\/wp-content\/uploads\/2021\/05\/idea-pins-music-pinterest-577x384.png 577w, https:\/\/routenote.com\/blog\/wp-content\/uploads\/2021\/05\/idea-pins-music-pinterest-768x511.png 768w, https:\/\/routenote.com\/blog\/wp-content\/uploads\/2021\/05\/idea-pins-music-pinterest-1280x852.png 1280w, https:\/\/routenote.com\/blog\/wp-content\/uploads\/2021\/05\/idea-pins-music-pinterest-1000x665.png 1000w, https:\/\/routenote.com\/blog\/wp-content\/uploads\/2021\/05\/idea-pins-music-pinterest-800x532.png 800w, https:\/\/routenote.com\/blog\/wp-content\/uploads\/2021\/05\/idea-pins-music-pinterest.png 1536w\" sizes=\"auto\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<ul id=\"block-166485d0-e2aa-4cb8-b793-475e8efed258\"><li>Go to Idea Pins<\/li><li>Hit the <strong>music<\/strong> icon<\/li><li>Find your track by searching for an artist or song, or explore genres and moods<\/li><li>Add music and record your Idea Pin<\/li><li>Publish your creation!<\/li><\/ul>\n<\/div><\/div>\n\n\n\n<p>Learn more about Idea Pins <a href=\"https:\/\/routenote.com\/blog\/pinterest-launches-idea-pins-tiktok-meets-stories\/\">here<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-routenote-blog wp-block-embed-routenote-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"QDMOGboXAZ\"><a href=\"https:\/\/routenote.com\/blog\/pinterest-launches-idea-pins-tiktok-meets-stories\/\">Pinterest launches Idea Pins \u2013 TikTok meets Stories<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Pinterest launches Idea Pins \u2013 TikTok meets Stories&#8221; &#8212; RouteNote Blog\" src=\"https:\/\/routenote.com\/blog\/pinterest-launches-idea-pins-tiktok-meets-stories\/embed\/#?secret=QDMOGboXAZ\" data-secret=\"QDMOGboXAZ\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Merlin CEO Jeremy Sirota said: \u201cThis partnership has been a truly collaborative process to visualize how Pinterest creators can make music a more integral part of their experience on the platform. We are excited to make<a href=\"https:\/\/routenote.com\/blog\/5-marketing-tips-for-independent-artists-musicians-and-producers-video\/\"> independent music <\/a>part of Pinterest\u2019s exciting feature. Merlin members are excited to see the content that emerges from it.\u201d<\/p>\n\n\n\n<p>The Pinterest platform hopes more music options will equal more users creating short videos, in a bid to cut a slice from the short-form video trend that is now the norm online, sparked by <a href=\"https:\/\/routenote.com\/blog\/how-to-make-your-song-go-viral-on-tiktok\/\">TikTok<\/a>. Everyone wants a piece of the pie, even as TikTok looks elsewhere for its next move, already moving to longer videos and with an eye on <a href=\"https:\/\/routenote.com\/blog\/what-is-tiktok-music\/\">music streaming<\/a>.<\/p>\n\n\n\n<p>The partnership with Merlin and other music companies adds licensed music to Pinterest\u2019s existing royalty-free music library. \u00a0YouTube meanwhile recently announced <a href=\"https:\/\/routenote.com\/blog\/youtube-use-music-in-video\/\">Creator Music<\/a>, shaking the sync license industry with <a href=\"https:\/\/routenote.com\/blog\/youtube-use-music-in-video\/\">announcements <\/a>of monetisation of licensed music on longform videos, and bringing <a href=\"https:\/\/routenote.com\/blog\/youtube-are-monetizing-shorts\/\">proper monetisation<\/a> to TikTok competitor <a href=\"https:\/\/routenote.com\/blog\/using-youtube-shorts-as-an-artist\/\">Shorts<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pinterest joins forces with record labels to add Silk Sonic, Ed Sheeran and more famous artists to Idea Pins, Pinterest\u2019s TikTok feature.<\/p>\n","protected":false},"author":24,"featured_media":93590,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6628],"tags":[26128],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - 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