{"id":93225,"date":"2022-10-07T13:00:00","date_gmt":"2022-10-07T12:00:00","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=93225"},"modified":"2022-10-07T11:51:08","modified_gmt":"2022-10-07T10:51:08","slug":"sync-placement-for-your-music","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/sync-placement-for-your-music\/","title":{"rendered":"How to get the most from a sync placement for your music \u2013 the power of sync licensing revealed by Netflix"},"content":{"rendered":"\n<h2><span style=\"color:#3366FF\"> Explore how to increase your music streams after getting your song into sync licensing, with these top tips from Spotify and Netflix. <\/span><\/h2>\n\n\n\n<p>When you\u2019re watching a <a href=\"https:\/\/routenote.com\/blog\/the-best-film-and-tv-soundtracks-of-2021\/\">film or TV show<\/a>, the synced music can be subtle, but often is just as important as the visuals themselves. When your song to be chosen as a <a href=\"https:\/\/routenote.com\/blog\/royalty-free-sound-effects-from-synchedin-discover-the-perfect-free-sfx-for-your-content\/\">sync <\/a>onscreen its not just something to feel proud of but, if you\u2019re clever, it can also mean a boost in streams. Of not only that track, but your whole catalogue of music.<\/p>\n\n\n\n<p>So how can you capitalise on the sync and make the most of having your music in a TV show, advert, or movie? Recently <a href=\"https:\/\/artists.spotify.com\/blog\/how-syncs-supercharge-your-fans-insights-spotify-for-artists-netflix\">Spotify and Netflix joined together<\/a> to research the impact of syncs on streams, and gave insight into what artists can do to turn viewers into fans. Here are their top tips.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3>Show off the sync in your artist profile<\/h3>\n\n\n\n<p>Most newcomers to your streaming profile will only know you from whatever movie or show your song has featured in. So make sure to change your <a href=\"https:\/\/routenote.com\/blog\/how-to-write-a-good-music-artist-bio-5-top-tips\/\">artist bio<\/a> to shout out about the sync so listeners know for sure they should hit play.<\/p>\n\n\n\n<p>Everything should be up-to-date so newcomers see a fresh profile with all the information they want to find out about you clear in front of them. Spruce up your virtual <a href=\"https:\/\/routenote.com\/blog\/how-to-start-selling-merch\/\">merchandise <\/a>table and make sure your artist profile picture and <a href=\"https:\/\/routenote.com\/blog\/how-to-book-your-first-gig\/\">concert dates<\/a> are refreshed.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3>Use Spotify promotional tools to push the synced track<\/h3>\n\n\n\n<p>Spotify has a range of features to give your song a promotional boost outside of the app. For example, artists can make a <a href=\"https:\/\/routenote.com\/blog\/add-spotify-canvas\/\">Spotify Canvas <\/a>that uses visuals from the TV episode or film for a visual clue to listeners. Canvas are three to eight second long looping videos that can be shared to <a href=\"https:\/\/routenote.com\/blog\/10-top-tips-for-musicians-using-social-media\/\">social media<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to upload Spotify Canvas artworks\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/Mkdu5EBnq14?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Speaking of <a href=\"https:\/\/routenote.com\/blog\/social-media-takeovers-tips-for-musicians\/\">social media<\/a>, Promo Cards are <a href=\"https:\/\/routenote.com\/blog\/spotify-update-promo-cards-share-when-youre-added-to-a-new-playlists-hit-a-follower-chart-milestone-and-more\/\">an easy way<\/a> to bring your song to the attention of potential new fans who might not have found it through the sync. Having your song synced is a big deal \u2013 shout about it!<\/p>\n\n\n\n<p>For releases after the sync, Spotify encourages artists to use a <a href=\"https:\/\/routenote.com\/blog\/advertising-music-on-spotify-with-spotify-marquee\/\">Marquee<\/a> campaign. A Marquee is a sponsored recommendation, popping up to your existing fans to show them when you\u2019ve got a new release out. Selecting \u201cRecently Interested\u201d will ensure new listeners who have streamed your music after the sync will hear about your new tracks.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1280\" height=\"720\" src=\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2022\/03\/spotify-marquee-advertising-music-on-spotify.jpg\" alt=\"Spotify Marquee campaign tool in the US.\" class=\"wp-image-90688 lazyload\"\/><figcaption><em>A Spotify Marquee campaign<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3>Put the sync as your Artist Pick<\/h3>\n\n\n\n<p><a href=\"https:\/\/routenote.com\/blog\/how-to-change-your-artist-pick-on-your-spotify-profile\/\">Artist Pick on Spotify<\/a> is the music you want to feature at the top of your profile so fans can\u2019t miss it. Change yours to the synced song, or you can make a <a href=\"https:\/\/routenote.com\/blog\/submit-to-routenotes-playlists\/\">playlist <\/a>including the track and other linked songs of your choice. Put a note explaining the choice, highlighting the sync to make newcomers think \u201cOf course! <em>That\u2019s <\/em>where I know that song from!\u201d<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-routenote-blog wp-block-embed-routenote-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"1ryT9rBidF\"><a href=\"https:\/\/routenote.com\/blog\/how-to-change-your-artist-pick-on-your-spotify-profile\/\">How to change your Artist Pick on your Spotify profile<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;How to change your Artist Pick on your Spotify profile&#8221; &#8212; RouteNote Blog\" src=\"https:\/\/routenote.com\/blog\/how-to-change-your-artist-pick-on-your-spotify-profile\/embed\/#?secret=1ryT9rBidF\" data-secret=\"1ryT9rBidF\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>Across the board, artists see an increase in streams post-sync, and paying attention to the above tips will ensure you\u2019re ready to capitalise on the new attention.<\/p>\n\n\n\n<p>Netflix and Spotify\u2019s study proved viewers move from <a href=\"https:\/\/routenote.com\/blog\/spotify-netflix-launch-a-hub\/\">Netflix <\/a>to Spotify when they hear a song that resonates with them in whatever movie or show they\u2019re streaming. An obvious example of this was the re-invigoration of Kate Bush\u2019s music in summer 2022.<\/p>\n\n\n\n<p>Streams of Bush\u2019s catalogue soared upwards by 439% after the track \u201cRunning Up That Hill\u201d featured in an episode of <em>Stranger Things<\/em>. Fans were reminded how much they loved the rest of Bush\u2019s music, and new listeners were entranced; everyone headed to their preferred streaming platform to play the whole song, and discovered other tracks in the process. In the week following the episode premiere, 6000% more Spotify listeners listened to Kate Bush for the first time than the previous seven days, all because of that sync.<\/p>\n\n\n\n<p>Similarly, when \u201cTruth Hurts\u201d by <a href=\"https:\/\/routenote.com\/blog\/amazon-signs-singer-lizzo-to-create-new-tv-shows\/\">Lizzo <\/a>appeared in <em>Someone Great <\/em>(2019), a romcom on Netflix, streams of the song rocketed by 870% and her wider catalogue rose by 272% in a fortnight.<\/p>\n\n\n\n<p>There\u2019s longevity after the fact, too. Fans often add the song to a playlist, ensuring repeated plays of the track. Spotify and Netflix point to \u201cGotta Get Up\u201d by Harry Nilsson, which featured heavily in <em>Russian Doll<\/em> on Netflix and was added to 7613% more playlists soon afterwards.<\/p>\n\n\n\n<p>This research might seem obvious \u2013 the first thing a lot of us do when a sync catches the ear is <a href=\"https:\/\/routenote.com\/blog\/what-is-shazam\/\">Shazam <\/a>it so we can stream it later \u2013 but for artists its proof that a sync deal really can change your career.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"http:\/\/routenote.com\"><strong>You can release your songs on Spotify for free! Check out RouteNote&#8217;s award-winning unlimited music distribution for more details. <\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Explore how to increase your music streams after getting your song into sync licensing, with these top tips from Spotify and Netflix. When you\u2019re watching a film or TV show, the synced music can be subtle, but often is just as important as the visuals themselves. When your song to be chosen as a sync onscreen its not just something to feel proud of but, if you\u2019re clever, it can also mean a boost in streams. Of not only that track, but your whole catalogue of music. So how can you capitalise on the sync and make the most of&#8230;<\/p>\n","protected":false},"author":24,"featured_media":93232,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[24798],"tags":[10566],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to get the most from a sync placement for your music \u2013 the power of sync licensing revealed by Netflix - RouteNote Blog<\/title>\n<meta name=\"description\" content=\"Explore how to increase your music streams after getting your song into sync licensing, with these top tips from Spotify and Netflix.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/sync-placement-for-your-music\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to get the most from a sync placement for your music \u2013 the power of sync licensing revealed by Netflix - RouteNote Blog\" \/>\n<meta property=\"og:description\" content=\"Explore how to increase your music streams after getting your song into sync licensing, with these top tips from Spotify and Netflix.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/routenote.com\/blog\/sync-placement-for-your-music\/\" \/>\n<meta property=\"og:site_name\" content=\"RouteNote Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-07T12:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-07T10:51:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2022\/10\/sync-placement-for-music-on-netflix.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1119\" \/>\n\t<meta property=\"og:image:height\" content=\"629\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Madeleine Amos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/routenote.com\/blog\/#organization\",\"name\":\"RouteNote\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/routenote.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"contentUrl\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"width\":1000,\"height\":1000,\"caption\":\"RouteNote\"},\"image\":{\"@id\":\"https:\/\/routenote.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/routenote.com\/blog\/#website\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"name\":\"RouteNote Blog\",\"description\":\"The World of Digital Music - 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