Image Credit: Spotify <\/p>\n\n\n\n
After all, having your music playlisted with similar tracks ensures that it’s getting in front of the right ears. So it’s a good idea to understand how Spotify playlists work, right? <\/p>\n\n\n\n
But how they work is often shrouded in mystery. Now, though, Spotify has released a video explaining how their playlist ecosystem works, how music moves through Spotify, and how you can use Spotify playlist submissions to grow your audience. <\/p>\n\n\n\n
Spotify’s playlist network is an interconnected ecosystem of playlists that are curated by more than 100 editors with masses of listener data.<\/p>\n\n\n\n
Each playlist is frequently updated, and the thousands of editorial playlists around the world are based on genres, moods, and activities.<\/p>\n\n\n\n
The playlist editors added over 150,000 new artists to Spotify’s playlists across 2020 & 2021. But to understand how playlist features can benefit these artists and you, let’s take a look at an example. <\/p>\n\n\n\n
We can see the importance of playlists for independent artists looking to engage new audiences in a new video from Spotify for Artists.<\/p>\n\n\n\n
The video looks at releases from three artists S1mba<\/a><\/strong><\/span>, CHAI<\/a><\/strong><\/span>, and Fireboy DML<\/a><\/strong><\/span>.<\/p>\n\n\n\n Self-released tracks from these artists made their way up through the playlist ecosystem based on how listeners responded to the tracks. <\/p>\n\n\n\n For example, S1mba pitched his self-released track ‘Rover<\/strong>‘ for playlist consideration via Spotify for Artists.<\/p>\n\n\n\n And the Spotify playlist curators added the track to ‘We ‘Move<\/strong>‘ – a playlist for emerging Rap, Hip Hop, RnB, and Afro Swing.<\/p>\n\n\n\n Due to its popularity, the playlist editors moved ‘Rover’ up in the playlist ecosystem to the popular rap playlist ‘Who We Be<\/strong>‘ four weeks later, where it stayed for a further six weeks.<\/p>\n\n\n\n Furthermore, ‘Rover’ went viral in 2020 due to its popularity in these playlists. Meanwhile S1mba was signed to a major label around the same time. <\/p>\n\n\n\n As a result of increased interest, Spotify’s playlist editors re-added ‘Rover’ to the ‘Who We Be’ playlist. <\/p>\n\n\n\n After a while, ‘Rover’ found itself at the top of the popular rap playlist and earned its spot in Spotify’s ‘Hot Hits UK<\/strong>‘ playlist. <\/p>\n\n\n\n