{"id":93018,"date":"2022-09-21T14:00:00","date_gmt":"2022-09-21T13:00:00","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=93018"},"modified":"2022-09-21T15:36:12","modified_gmt":"2022-09-21T14:36:12","slug":"youtube-are-monetizing-shorts","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/youtube-are-monetizing-shorts\/","title":{"rendered":"YouTube are monetizing Shorts and lowering the YPP threshold for Shorts creators"},"content":{"rendered":"\n

Image Credit: YouTube<\/a><\/em><\/p>\n\n\n\n

YouTube announced a few new monetization features for Shorts that will shift the entire short-form video industry.<\/span><\/h2>\n\n\n\n

In a recent piece celebrating $6 billion paid to the music industry over the past year,<\/a> YouTube said in a blog<\/a> “In addition to our $100M Shorts Fund, we\u2019re creating long-term monetization solutions for Shorts, and we\u2019ll have more to share on this soon.” This is finally happening, which is great news for short-form video creators.<\/p>\n\n\n\n

While most short-form platforms include some sort of creator fund initiative, these are far from career building monetization options, even for the largest creators. Payments amounts can vary massively,<\/a> with no real views-to-dollar ratio. Not to mention the backwards way that a set fund actually leads to creators making less money the more popular the app becomes, as described by Hank Green here.<\/a> For these reasons, many of the top influencers on TikTok make the majority of their money off-platform. This could be sponsorship offers, music deals, acting roles, etc.<\/p>\n\n\n\n

We’ve been waiting for TikTok, Instagram Reels or YouTube Shorts to implement a proper monetization system similar to YouTube’s Partner Program, where creators are paid based on the amount of engagement their video receives via ads.<\/p>\n\n\n\n

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YouTube Shorts monetization<\/h3>\n\n\n\n

YouTube Shorts will be part of the YouTube Partner Program early next year. In the next few months, YouTube will figure out exactly how to pay creators. Where YPP revenue is based on the number of views an ad before a video receives, YouTube Shorts ads aren’t placed before every video. Much like the pro-rata system used by music streaming services, YouTube will pool together the entire ad-revenue made on the service and split this between all monetizing Shorts, based on the number of views. We are yet to find out how YouTube will define a view. For example, will YouTube pay for a video that is swiped away half way through, or pay the original creator for a duet\/remix of their video?<\/p>\n\n\n\n

YouTube are flipping the 55\/45 split from the usual YPP share. Creators keep 45% of the revenue (after music rightsholder take their cut)<\/a>, regardless of whether the creator uses music. This system will replace the Shorts Fund. YouTube expect the majority of creators to make more money under the new model.<\/p>\n\n\n\n

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