{"id":92909,"date":"2022-09-15T18:00:00","date_gmt":"2022-09-15T17:00:00","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=92909"},"modified":"2022-09-22T17:34:01","modified_gmt":"2022-09-22T16:34:01","slug":"whats-an-epk","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/whats-an-epk\/","title":{"rendered":"What’s an EPK?"},"content":{"rendered":"\n

Using Electronic Press Kits, promoters can easily share all the most vital information about your music. Learn all about making an EPK with our quick guide!<\/span><\/h2>\n\n\n\n

With a press kit, music artists can really show off their successes. Creating an EPK is an essential way to promote <\/a>your music for free. <\/p>\n\n\n\n

But what does a press kit for music look like? Read on for some top tips for making a Electronic Press Kit that’s professional and lets your artist brand shine.<\/p>\n\n\n\n

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What is an Electronic Press Kit? <\/h3>\n\n\n\n
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A press kit for music is usually created by an artist, or the artist’s record label <\/a>team. An EPK is a bit like an online resume for your music, putting all the most important information about you as an artist in one place. <\/p>\n\n\n\n

It’s a way to gather all the best things about your music and show off your achievements to date. A good EPK will help you play more shows and get featured on music blogs and on curated playlists<\/a>.<\/p>\n\n\n\n

The point of a press kit is that it is one link that you can send out easily. Whenever you have news to announce like a new release or tour dates, an EPK gives all the background information. Usually it takes the form of PDFs stored in a zip file within a Dropbox or Google Drive link; or a standalone website. <\/p>\n\n\n\n

Free website builders like Wix <\/a>are good options to try making your own EPK! There are also templates to be found online, like these from Bandzoogle<\/a>.<\/p>\n\n\n\n

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Who do I send my EPK to?<\/h3>\n\n\n\n

The pack is made to be sent to music industry professionals like festival bookers<\/a>, radio and playlist curators, and music journalists. Therefore, the kit should be slick and organised, keeping with your artist brand in theme and tone of voice. <\/p>\n\n\n\n

Readers should instantly know exactly what you\u2019re trying to get across so they can choose what information they want to pass on to their audience to properly promote your music.<\/p>\n\n\n\n

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What’s in an EPK?<\/h3>\n\n\n\n

Imagine you\u2019ve got five minutes with the industry professional you\u2019re sending your EPK to \u2013 what are the most important things you want to tell them about?<\/p>\n\n\n\n

An Electronic Press Kit should have examples of your music, a bio with your story and shows you\u2019ve played, streaming stats, and social media following data.<\/p>\n\n\n\n

The music<\/h4>\n\n\n\n

If you’re making a digital press kit it’s safe to assume your songs are online for the world to hear. If they’re not, check out RouteNote’s free music distribution<\/a> to release your music to all the major streaming platforms. Then, in your EPK you should put links to songs that have been the most popular, pointing out any impressive stats. <\/p>\n\n\n\n

Make a playlist of your best songs for ease-of-listening for the promoter looking at your press kit. If you haven\u2019t had the chance to gain lots of followers or streams yet, don’t worry. Include the songs that give the best representation of your music genre <\/a>and sound.<\/p>\n\n\n\n

Artist bio<\/h4>\n\n\n\n

An artist bio is the story of where you\u2019re from and where you want to go, told in an engaging way that’s easily repeatable. This should be written in the third person (he\/she\/they). Check out our top tips here<\/a>:<\/p>\n\n\n\n

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How to write a music bio \u2013 5 Top Tips<\/a><\/blockquote>