{"id":92509,"date":"2022-08-16T16:00:00","date_gmt":"2022-08-16T15:00:00","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=92509"},"modified":"2022-08-16T15:16:53","modified_gmt":"2022-08-16T14:16:53","slug":"using-tiktok-for-marketing","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/using-tiktok-for-marketing\/","title":{"rendered":"Using TikTok for marketing &#8211; how to grow on TikTok as a musician (video)"},"content":{"rendered":"\n<p><em>Image Credit: <a href=\"http:\/\/tiktok.com\">TikTok<\/a> <\/em><\/p>\n\n\n\n<h2><span style=\"color:#3366FF\"> This video from TikTok for Business has advice from Francis Bourgeois and Lady Leshur on how to promote music on TikTok and grow your brand.<\/span><\/h2>\n\n\n\n<p>Are you an artist looking for ideas for how to use TikTok to promote music? TikTok has released a helpful <a href=\"https:\/\/youtu.be\/l_9p4oilLc4\"><strong>&#8220;Tokumentary&#8221;<\/strong><\/a> for anyone looking to market themselves on <a href=\"https:\/\/routenote.com\/blog\/can-i-add-my-music-to-tiktok-for-free\/\">TikTok<\/a>,. The focus may be creators working with businesses in an influencer-style way, but there\u2019s some interesting takeaways for independent music artists.<\/p>\n\n\n\n<p>Essentially, if you\u2019re serious about your music, you should be <a href=\"https:\/\/routenote.com\/blog\/how-treating-your-music-like-a-business-can-help-you-make-it\/\">thinking of yourself as a business <\/a>\u2013 whether you\u2019re in a band, a solo artist, or a producer making beats and mixing other people\u2019s songs. Social media is a free marketing resource for everyone, and that means you need to put some thought into strategy.<\/p>\n\n\n\n<p>Things run a little different on TikTok. Let\u2019s see what <a href=\"https:\/\/www.tiktok.com\/@francis.bourgeois?lang=en\">Francis Bourgeois<\/a>, Lady Leshur and <a href=\"https:\/\/www.tiktok.com\/@dannero?lang=en\">Dannero<\/a> had to say about how to grow your <a href=\"https:\/\/routenote.com\/blog\/how-to-make-your-song-go-viral-on-tiktok\/\">TikTok <\/a>account and your music brand. Check out the video and find our summary of the key points below.<\/p>\n\n\n\n<p style=\"text-align:center\"><iframe loading=\"lazy\" title=\"The New Creative Language: A Tokumentary | TikTok for Business\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/l_9p4oilLc4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3>What TikTok should I make?<\/h3>\n\n\n\n<p>Be yourself! \u00a0Everyone agrees that TikTok users love authenticity. Uniqueness is something <a href=\"https:\/\/www.tiktok.com\/@ladyleshurr?lang=en\">Lady Leshur<\/a> points out as being vital for success on TikTok.<\/p>\n\n\n\n<p>Don\u2019t overthink it, basically. It might take you a while to get into that mindset, but eventually you won\u2019t feel self-conscious at all.<\/p>\n\n\n\n<p>There\u2019s a reason rival company <a href=\"https:\/\/routenote.com\/blog\/new-facebook-reels-algorithm-will-make-facebook-look-like-tiktok\/\">Meta are chasing the success of TikTok <\/a>and steering Instagram away from the polished filtered posts of old towards the wacky creativity of TikTok. The platform has no boundaries to what can be successful on the app. So be weird \u2013 TikTok is so huge, you\u2019ll find an audience somewhere.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3>Using music on TikTok is the app&#8217;s driving force<\/h3>\n\n\n\n<p>As pointed out in the video, TikTok is a \u201cSound-on\u201d platform, and music drives everything. An appropriate song sets the mood of short videos on the app, complimenting the content, and in many cases being the main feature of the clip.<\/p>\n\n\n\n<p>Lady Leshur suggests that being active on TikTok as an artist has changed her creative approach to making music, always aware that words and actions have the potential to go viral. And <a href=\"https:\/\/routenote.com\/blog\/top-3-eurovision-2022-songs\/\">Eurovision <\/a>runner-up Sam Ryder is an example of an artist who achieved celebrity through a mixture of organic success and determined promotional drive.<\/p>\n\n\n\n<p>The algorithm appreciates music, too. Adding audio gives a 16% lift in impressions. And if you upload <em>your <\/em>songs to TikTok <a href=\"https:\/\/routenote.com\/partner\">with a distributor like RouteNote<\/a>, you can make money every time your track is used in a new video on the app.<\/p>\n\n\n\n<p>TikTok is a place where artists can watch their songs be interpreted in new ways by creators, and you never know which way it will go. That\u2019s something you have to embrace. Your music could inspire a global dance craze!<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3>Say yes to TikTok collaborations<\/h3>\n\n\n\n<p>Connect with other musicians and brands on <a href=\"https:\/\/routenote.com\/blog\/most-popular-tiktokers\/\">TikTok <\/a>if given the chance. You never know what doors it may open.<\/p>\n\n\n\n<p>But always try and stay true to your own music brand. Otherwise freshness will be lost, and freshness is the thing that makes a TikTok a TikTok.<\/p>\n\n\n\n<p>If you get the chance to work with a business, don\u2019t forget its <em>your<\/em> music they\u2019re using. Take control of it. That\u2019s something we\u2019re passionate about <a href=\"https:\/\/routenote.com\/partner\">here at RouteNote,<\/a> helping independent musicians take charge of their own destiny.<\/p>\n\n\n\n<p style=\"text-align:center\"><iframe loading=\"lazy\" title=\"How you can get your own music on TikTok for FREE\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/5KJhTFAWWXM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3>Don\u2019t copy on TikTok<\/h3>\n\n\n\n<p>TikTok loves lyrics. Simple, nursery rhyme-inspired songs with easy-to-remember chantable lyrics \u2013 <a href=\"https:\/\/routenote.com\/blog\/a-viral-tiktok-song-can-change-your-music-career\/\">like \u201cabcdefu\u201d by GAYLE<\/a> \u2013 are one trend that originated on TikTok. <\/p>\n\n\n\n<p>Beware though \u2013 TikTok users know when a creator is jumping on a bandwagon, so try not to cynically craft a <a href=\"https:\/\/routenote.com\/blog\/how-to-structure-songs-spotify-video\/\">song <\/a>to fit a trend. Try and be inspired by those sorts of trends with sideways thinking. What else could you do instead that\u2019s similar?<\/p>\n\n\n\n<p>As previously noted, content that seems spontaneous and unrehearsed is rewarded with success on <a href=\"https:\/\/routenote.com\/blog\/can-you-learn-music-production-from-tiktok\/\">TikTok<\/a>. It\u2019s good to have some connection to your music, like performing <a href=\"https:\/\/routenote.com\/blog\/upload-cover-songs\/\">covers <\/a>of your songs, using your own tracks in your posts, and having a link to your latest release in your bio. <\/p>\n\n\n\n<p>But not everything needs to be a promotional TikTok post. If users enjoy your content, they\u2019ll automatically go to find out more about you.<\/p>\n\n\n\n<p style=\"text-align:center\"><iframe loading=\"lazy\" title=\"The Secret To Viral Marketing\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/SEx21vEpLdo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3>How to make TikTok transitions work for you<\/h3>\n\n\n\n<p>Videos that do well on TikTok embrace the hyperactivity of the platform. Static shots have little place on <a href=\"https:\/\/routenote.com\/blog\/can-a-viral-hit-guarantee-a-successful-music-career\/\">TikTok <\/a>\u2013 instead, clever, snappy transitions have become an art form.<\/p>\n\n\n\n<p>Transitions are where you jump between scenes, changing clothes or location. Try different techniques for your <a href=\"https:\/\/routenote.com\/blog\/promote-a-music-video-10-tips-for-more-views\/\">videos <\/a>to keep your content fresh. Think supercuts, montages and livestreams.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"http:\/\/routenote.com\">As a music artist posting on TikTok you should make sure your songs are available to use in the background of videos on the app. Unsigned artists and indie record labels use RouteNote to put their songs on TikTok for FREE, and earn money from music being used in TikTok videos. Find out more here<\/a><\/strong>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Looking to market yourself on TikTok? Check out this video from TikTok for Business with advice from Francis Bourgeois and Lady Leshur on how to promote music on TikTok and grow your music brand.<\/p>\n","protected":false},"author":24,"featured_media":92511,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[24798],"tags":[10264],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Using TikTok for marketing - how to grow on TikTok as a musician (video) - RouteNote Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/using-tiktok-for-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using TikTok for marketing - how to grow on TikTok as a musician (video) - RouteNote Blog\" \/>\n<meta property=\"og:description\" content=\"Looking to market yourself on TikTok? Check out this video from TikTok for Business with advice from Francis Bourgeois and Lady Leshur on how to promote music on TikTok and grow your music brand.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/routenote.com\/blog\/using-tiktok-for-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"RouteNote Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-16T15:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-16T14:16:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2022\/08\/Using-TikTok-for-marketing.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1276\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Madeleine Amos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/routenote.com\/blog\/#organization\",\"name\":\"RouteNote\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/routenote.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"contentUrl\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"width\":1000,\"height\":1000,\"caption\":\"RouteNote\"},\"image\":{\"@id\":\"https:\/\/routenote.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/routenote.com\/blog\/#website\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"name\":\"RouteNote Blog\",\"description\":\"The World of Digital Music - Distribution - Stores and Free Music\",\"publisher\":{\"@id\":\"https:\/\/routenote.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/routenote.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/routenote.com\/blog\/using-tiktok-for-marketing\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2022\/08\/Using-TikTok-for-marketing.png\",\"contentUrl\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2022\/08\/Using-TikTok-for-marketing.png\",\"width\":1276,\"height\":667,\"caption\":\"Lady Leshur interviewed by TikTok.\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/routenote.com\/blog\/using-tiktok-for-marketing\/#webpage\",\"url\":\"https:\/\/routenote.com\/blog\/using-tiktok-for-marketing\/\",\"name\":\"Using TikTok for marketing - how to grow on TikTok as a musician (video) - RouteNote Blog\",\"isPartOf\":{\"@id\":\"https:\/\/routenote.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/routenote.com\/blog\/using-tiktok-for-marketing\/#primaryimage\"},\"datePublished\":\"2022-08-16T15:00:00+00:00\",\"dateModified\":\"2022-08-16T14:16:53+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/routenote.com\/blog\/using-tiktok-for-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/routenote.com\/blog\/using-tiktok-for-marketing\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/routenote.com\/blog\/using-tiktok-for-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/routenote.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Using TikTok for marketing &#8211; how to grow on TikTok as a musician (video)\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/routenote.com\/blog\/using-tiktok-for-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/routenote.com\/blog\/using-tiktok-for-marketing\/#webpage\"},\"author\":{\"@id\":\"https:\/\/routenote.com\/blog\/#\/schema\/person\/681c9fd50fd43a10dc30b10cb5e87667\"},\"headline\":\"Using TikTok for marketing &#8211; how to grow on TikTok as a musician (video)\",\"datePublished\":\"2022-08-16T15:00:00+00:00\",\"dateModified\":\"2022-08-16T14:16:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/routenote.com\/blog\/using-tiktok-for-marketing\/#webpage\"},\"wordCount\":868,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/routenote.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/routenote.com\/blog\/using-tiktok-for-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2022\/08\/Using-TikTok-for-marketing.png\",\"keywords\":[\"TikTok\"],\"articleSection\":[\"Artists Advice\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/routenote.com\/blog\/using-tiktok-for-marketing\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/routenote.com\/blog\/#\/schema\/person\/681c9fd50fd43a10dc30b10cb5e87667\",\"name\":\"Madeleine Amos\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/routenote.com\/blog\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/995af743aeac7c643564c9567ab0caa6?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/995af743aeac7c643564c9567ab0caa6?s=96&d=blank&r=g\",\"caption\":\"Madeleine Amos\"},\"description\":\"I write about music for RouteNote, sharing fun stuff, news, and tips and tricks for musicians and producers. Also a saxophonist and hater of marmalade.\",\"url\":\"https:\/\/routenote.com\/blog\/author\/maddi\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Using TikTok for marketing - how to grow on TikTok as a musician (video) - RouteNote Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/routenote.com\/blog\/using-tiktok-for-marketing\/","og_locale":"en_US","og_type":"article","og_title":"Using TikTok for marketing - how to grow on TikTok as a musician (video) - RouteNote Blog","og_description":"Looking to market yourself on TikTok? Check out this video from TikTok for Business with advice from Francis Bourgeois and Lady Leshur on how to promote music on TikTok and grow your music brand.","og_url":"https:\/\/routenote.com\/blog\/using-tiktok-for-marketing\/","og_site_name":"RouteNote Blog","article_published_time":"2022-08-16T15:00:00+00:00","article_modified_time":"2022-08-16T14:16:53+00:00","og_image":[{"width":1276,"height":667,"url":"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2022\/08\/Using-TikTok-for-marketing.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"Madeleine Amos","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/routenote.com\/blog\/#organization","name":"RouteNote","url":"https:\/\/routenote.com\/blog\/","sameAs":[],"logo":{"@type":"ImageObject","@id":"https:\/\/routenote.com\/blog\/#logo","inLanguage":"en-US","url":"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg","contentUrl":"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg","width":1000,"height":1000,"caption":"RouteNote"},"image":{"@id":"https:\/\/routenote.com\/blog\/#logo"}},{"@type":"WebSite","@id":"https:\/\/routenote.com\/blog\/#website","url":"https:\/\/routenote.com\/blog\/","name":"RouteNote Blog","description":"The World of Digital Music - Distribution - Stores and Free Music","publisher":{"@id":"https:\/\/routenote.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/routenote.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/routenote.com\/blog\/using-tiktok-for-marketing\/#primaryimage","inLanguage":"en-US","url":"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2022\/08\/Using-TikTok-for-marketing.png","contentUrl":"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2022\/08\/Using-TikTok-for-marketing.png","width":1276,"height":667,"caption":"Lady Leshur interviewed by TikTok."},{"@type":"WebPage","@id":"https:\/\/routenote.com\/blog\/using-tiktok-for-marketing\/#webpage","url":"https:\/\/routenote.com\/blog\/using-tiktok-for-marketing\/","name":"Using TikTok for marketing - how to grow on TikTok as a musician (video) - RouteNote Blog","isPartOf":{"@id":"https:\/\/routenote.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/routenote.com\/blog\/using-tiktok-for-marketing\/#primaryimage"},"datePublished":"2022-08-16T15:00:00+00:00","dateModified":"2022-08-16T14:16:53+00:00","breadcrumb":{"@id":"https:\/\/routenote.com\/blog\/using-tiktok-for-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/routenote.com\/blog\/using-tiktok-for-marketing\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/routenote.com\/blog\/using-tiktok-for-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/routenote.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Using TikTok for marketing &#8211; how to grow on TikTok as a musician (video)"}]},{"@type":"Article","@id":"https:\/\/routenote.com\/blog\/using-tiktok-for-marketing\/#article","isPartOf":{"@id":"https:\/\/routenote.com\/blog\/using-tiktok-for-marketing\/#webpage"},"author":{"@id":"https:\/\/routenote.com\/blog\/#\/schema\/person\/681c9fd50fd43a10dc30b10cb5e87667"},"headline":"Using TikTok for marketing &#8211; how to grow on TikTok as a musician (video)","datePublished":"2022-08-16T15:00:00+00:00","dateModified":"2022-08-16T14:16:53+00:00","mainEntityOfPage":{"@id":"https:\/\/routenote.com\/blog\/using-tiktok-for-marketing\/#webpage"},"wordCount":868,"commentCount":1,"publisher":{"@id":"https:\/\/routenote.com\/blog\/#organization"},"image":{"@id":"https:\/\/routenote.com\/blog\/using-tiktok-for-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2022\/08\/Using-TikTok-for-marketing.png","keywords":["TikTok"],"articleSection":["Artists Advice"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/routenote.com\/blog\/using-tiktok-for-marketing\/#respond"]}]},{"@type":"Person","@id":"https:\/\/routenote.com\/blog\/#\/schema\/person\/681c9fd50fd43a10dc30b10cb5e87667","name":"Madeleine Amos","image":{"@type":"ImageObject","@id":"https:\/\/routenote.com\/blog\/#personlogo","inLanguage":"en-US","url":"https:\/\/secure.gravatar.com\/avatar\/995af743aeac7c643564c9567ab0caa6?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/995af743aeac7c643564c9567ab0caa6?s=96&d=blank&r=g","caption":"Madeleine Amos"},"description":"I write about music for RouteNote, sharing fun stuff, news, and tips and tricks for musicians and producers. Also a saxophonist and hater of marmalade.","url":"https:\/\/routenote.com\/blog\/author\/maddi\/"}]}},"jetpack_featured_media_url":"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2022\/08\/Using-TikTok-for-marketing.png","_links":{"self":[{"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/posts\/92509"}],"collection":[{"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/comments?post=92509"}],"version-history":[{"count":0,"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/posts\/92509\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/media\/92511"}],"wp:attachment":[{"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/media?parent=92509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/categories?post=92509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/tags?post=92509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}