{"id":92110,"date":"2022-07-08T15:00:00","date_gmt":"2022-07-08T14:00:00","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=92110"},"modified":"2022-07-08T14:24:23","modified_gmt":"2022-07-08T13:24:23","slug":"are-youtube-shorts-worth-it-for-artists","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/are-youtube-shorts-worth-it-for-artists\/","title":{"rendered":"Are YouTube Shorts worth it for artists? YouTube and record labels reveal how creating Shorts helps build music careers"},"content":{"rendered":"\n

Image Credit: YouTube<\/a><\/em><\/p>\n\n\n\n

Read on to find out how making Shorts can grow your career as a music artist, according to YouTube and major labels.<\/span><\/h2>\n\n\n\n

YouTube<\/a>, keen to show that Shorts can be used by artists to help your music career, has given insight into how making Shorts can grow your fanbase on the platform.<\/p>\n\n\n\n

YouTube Shorts<\/a> have been a thing for a year now. Launched to compete with TikTok, Shorts are, as the name suggests, short-form videos on YouTube. As new features have been developed the popularity of Shorts has grown exponentially, and the videos now reach 30 billion views a day.<\/p>\n\n\n\n

YouTube says uploading a mixture of classic long YouTube videos and Shorts is a better recipe for long term success for Official Artist Channels. Shorts also fit well in a strategy other tools for music on YouTube, such as putting your songs on YouTube Music<\/a> for streaming.<\/p>\n\n\n\n

\"Music<\/figure>
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In a blog post<\/a> YouTube said: <\/p>\n\n\n\n

\u201cIn April of this year, Shorts containing content sampled from long-form videos generated over 100 billion views.<\/p>\n\n\n\n

“Music on YouTube reaches users through official music videos<\/a>, our music streaming app, user-generated content, livestreams, live performances, lyric videos, community posts and more. But now, we have all of those PLUS Shorts.\u201d<\/p>\n<\/div><\/div>\n\n\n\n

YouTube <\/a>also asked major music companies to give their opinion on whether Shorts are a good strategy for emerging and established artists. <\/p>\n\n\n\n

Republic Records’ EVP of Global Commerce and Digital Strategy, Kevin Lipson, said: “Shorts has quickly become a staple in our roster\u2019s marketing strategies, social presence<\/a> and album campaigns. It allows both developing artists and global superstars to tap into their fan bases and future channel subscribers\u2026 Taking fans through a journey of storytelling, from the first studio session to the video shoot and then world tour.\u201d<\/p>\n\n\n\n

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But when it comes down to it, cold hard numbers are the best indication of whether Shorts help grow an artist channel. <\/p>\n\n\n\n

https:\/\/youtu.be\/ZO4B2r5liR8<\/p>\n\n\n\n

YouTube claims that Shorts has driven the success of artists like JVKE<\/a>, who since January 2022 has gained 1.4 million subscribers, and EMELINE<\/a>, who\u00a0has gained 150,000 subscribers and also increased her longer video views by 90%.<\/p>\n\n\n\n

You can learn everything you need to know about YouTube Shorts for artists here<\/a>:<\/p>\n\n\n\n

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Everything you need to know to use YouTube Shorts as an artist<\/a><\/blockquote>