{"id":91997,"date":"2022-06-27T15:00:00","date_gmt":"2022-06-27T14:00:00","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=91997"},"modified":"2022-06-27T14:15:38","modified_gmt":"2022-06-27T13:15:38","slug":"new-instagram-and-facebook-reels-updates-useful-for-artists","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/new-instagram-and-facebook-reels-updates-useful-for-artists\/","title":{"rendered":"How useful are the new Instagram and Facebook Reels updates for artists?"},"content":{"rendered":"\n

Image Credit: Instagram<\/a><\/em><\/p>\n\n\n\n

Meta says new Reels updates mean making content on Instagram and Facebook is easier for creators, letting them sync Reels to music and more. How can creators like musicians best use the tools? <\/span><\/h2>\n\n\n\n

Changes to Reels on Facebook and Instagram <\/a>are coming. With video such a huge part of social media consumption now, any tools that make creation easier are welcome for creators, including indie artists who handle their own social media promotion<\/a>. <\/p>\n\n\n\n

So what\u2019s changing, and will it be useful for creators? For artists, updates to Instagram Reels<\/a> and Facebook Reels offer more opportunities to get creative with promoting music content. Let\u2019s explore.<\/p>\n\n\n\n

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A Facebook Reels on desktop update<\/h3>\n\n\n\n

Creators will be able to use desktop to make Reels, editing, scheduling and publishing them in-browser through Creator Studio.<\/p>\n\n\n\n

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New tools will let creators edit down their longer videos into Reels on desktop. Say you\u2019re an artist with a recording of your latest concert <\/a>\u2013 cutting that down into short shareable clips should now be a lot easier.<\/p>\n\n\n\n

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Voiceovers for Facebook Reels and more<\/h3>\n\n\n\n

Creators can now narrate over the top of videos with a voiceover tool for Facebook Reels<\/a>.<\/p>\n\n\n\n

There\u2019s also new text-to-speech tools too. You can also choose a digital voice to read out any text you have in your Reels.<\/p>\n\n\n\n

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Learn how to sync Reel to music on Facebook<\/h3>\n\n\n\n
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New Sound Sync feature lets you match up your videos to the beat of a song. <\/p>\n\n\n\n

This is valuable for musicians creating content. Sync up your video clip with your music for a professional looking Reel.<\/p>\n\n\n\n

If you\u2019ve used RouteNote <\/a>to put your songs on the Facebook and Instagram sound libraries, you can pick your own song to use as a soundtrack! <\/p>\n<\/div><\/div>\n\n\n\n

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Add Stickers to Instagram Reels<\/h3>\n\n\n\n

The latest update lets creators add Stickers like polls, quizzes and emojis to Reels, just like you already can on Stories<\/a>. Meta hope this will encourage more interaction with Reels as opposed to passively scrolling through different content.<\/p>\n\n\n\n

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Instagram Reel templates<\/h3>\n\n\n\n

You can now use other Reels as a template for your own Reel. Templates let you match the format of a clip, resulting in a more professional looking Reel. <\/p>\n\n\n\n

If you\u2019re struggling to get started making video content \u2013 something that\u2019s expected of artists nowadays <\/a>\u2013 this is a great place to start.<\/p>\n\n\n\n

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Adding audio to Instagram Reels<\/h3>\n\n\n\n

You can now import your own audio straight into your Instagram Reel. Import Audio lets you add audio from your device\u2019s camera roll. <\/p>\n\n\n\n

For artists, that could mean adding a clip of an acoustic cover <\/a>of one of your songs, or an explainer of how you made a track.<\/p>\n\n\n\n

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Longer Instagram Reels<\/h3>\n\n\n\n

Over on Instagram, Reels are now officially 90 seconds long<\/a>. This means artists can showcase more of their new release, for example.<\/p>\n\n\n\n

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It\u2019s no secret that Meta, parent company of Instagram and Facebook, is chasing TikTok\u2019s growth by focusing on short video creation. Most of the new updates closely copy TikTok video tools<\/a>.<\/p>\n\n\n\n

As always for artists, using whatever new tool a social media platform has launched is a clever strategy as the algorithmic overlords <\/a>will notice and reward you with better exposure.<\/p>\n\n\n\n

Learn everything you need to know about using Instagram as an artist here.<\/p>\n\n\n\n

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Everything you need to know as an artist on Instagram – how to upload to Stories and Reels<\/a><\/blockquote>