{"id":91701,"date":"2022-05-24T16:00:00","date_gmt":"2022-05-24T15:00:00","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=91701"},"modified":"2022-05-24T15:40:10","modified_gmt":"2022-05-24T14:40:10","slug":"huge-youtube-numbers","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/huge-youtube-numbers\/","title":{"rendered":"Some of the huge YouTube numbers revealed at Upfronts"},"content":{"rendered":"\n<p><em>Image Credit: <a href=\"https:\/\/blog.youtube\/news-and-events\/youtube-joins-the-upfronts-building-the-youtube-of-the-future-for-viewers-creators-and-advertisers\/\">YouTube<\/a><\/em><\/p>\n\n\n\n<h2 style=\"user-select: auto;\"><span style=\"color: #3366ff; user-select: auto;\">YouTube highlight just how popular the video platform, their creators and YouTube Shorts are across devices, such as TVs.<\/span><\/h2>\n\n\n\n<p>Upfronts is the annual gathering of digital and linear television advertisers. Year by year, the event seems to be less and less about broadcast TV and increasingly about streaming. YouTube see themselves as leading this change with seemingly endless content, creators and platforms. Director of Global Advertiser Marketing at YouTube, Cenk Bulbul shared some of the big numbers hoping to entice advertisers on to the platform.<\/p>\n\n\n\n<p><a style=\"user-select: auto;\" href=\"https:\/\/blog.youtube\/news-and-events\/youtube-joins-the-upfronts-building-the-youtube-of-the-future-for-viewers-creators-and-advertisers\/\">All of the data below is available from YouTube,<\/a> as well as Nielsen and Analytic Partners (via YouTube). Find more highlights from YouTube&#8217;s Brandcast on their <a href=\"https:\/\/brandcast.withyoutube.com\/\">Brandcast Hub<\/a>, <a href=\"https:\/\/twitter.com\/ytadvertisers\">Twitter<\/a>, <a href=\"https:\/\/www.linkedin.com\/showcase\/youtube-advertisers\/\">LinkedIn<\/a> and <a href=\"https:\/\/www.youtube.com\/user\/advertise\">YouTube channel<\/a>.<\/p>\n\n\n\n<ul><li>\u201cYouTube is the #1 streaming platform across all devices, reaching over 230 million people in the US in one month alone.\u201d<\/li><li>\u201cLast year, 135 million people watched YouTube on their Connected TVs (CTV), representing every age bracket from 2+, including Gen Z to 55+.\u201d<\/li><li>\u201cYouTube has over 50% of ad-supported streaming watch time on TV screens.\u201d<\/li><li>\u201cShorts are now averaging over 30 billion daily views, a 4X increase from a year ago.\u201d<\/li><li>\u201cIf MrBeast&#8217;s YouTube channel was its own streaming service, it would have more subscribers than the next three most popular ad-supported streaming services.\u201d<\/li><li>\u201cWe paid more than $30 billion to creators, artists, and media companies in the three years prior to November 2020.\u201d<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-gallery columns-2 is-cropped\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" width=\"1000\" height=\"749\" src=\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2022\/05\/STATIC_CQ_Blog_Post_Inline_V1_MR_Beast_1.max-1000x1000-1.jpg\" alt=\"\" data-id=\"91706\" data-link=\"https:\/\/routenote.com\/blog\/?attachment_id=91706\" class=\"wp-image-91706 lazyload\"\/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" width=\"1920\" height=\"1080\" src=\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2022\/05\/wagtailvideo-taaczbsj_thumb.jpg\" alt=\"\" data-id=\"91707\" data-link=\"https:\/\/routenote.com\/blog\/?attachment_id=91707\" class=\"wp-image-91707 lazyload\"\/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-text-align-center\"><strong>Want to get your own music on the world&#8217;s leading streaming platform? <a style=\"user-select: auto;\" href=\"http:\/\/routenote.com\/blog\/how-do-i-make-money-from-youtube-content-id-or-my-youtube-channel\/\">Montize your YouTube videos,<\/a> or <a style=\"user-select: auto;\" href=\"https:\/\/routenote.com\/blog\/using-youtube-shorts-as-an-artist\/\">upload to YouTube Shorts<\/a> and <a style=\"user-select: auto;\" href=\"https:\/\/routenote.com\/blog\/free-youtube-music-distribution-2\/\">YouTube Music<\/a> for free with RouteNote.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>YouTube highlight just how popular the video platform, their creators and YouTube Shorts are across devices, such as TVs.<\/p>\n","protected":false},"author":9,"featured_media":91705,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6628],"tags":[70],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - 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