{"id":91578,"date":"2022-05-13T11:00:00","date_gmt":"2022-05-13T10:00:00","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=91578"},"modified":"2024-02-05T15:50:15","modified_gmt":"2024-02-05T15:50:15","slug":"spotify-pre-saves-on-platform","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/spotify-pre-saves-on-platform\/","title":{"rendered":"Spotify may introduce pre-saves on-platform"},"content":{"rendered":"\n

Image Credit: Music Ally<\/a><\/em><\/p>\n\n\n\n

The first tests of on-platform pre-saves on Spotify come from Florence + The Machine’s now released album Dance Fever.<\/span><\/h2>\n\n\n\n

First introduced on Spotify in 2016, pre-saves are the streaming equivalent of pre-ordering an album or single. Pre-saving a release ensures it will be automatically saved to the fans library on release day, plus an alert will be sent to the user. For artists, this shows streaming services a release’s popularity prior to release and increases day-one engagement, both great metrics for being pushed across the platform, such as on playlists. This is why you’ll often see artists pushing pre-saves so much during the run up to release-day.<\/p>\n\n\n\n

Prior to Florence + The Machine’s new album,<\/a> pre-saves took place outside of the Spotify app itself, requiring artists to use a third-party service. The screenshot below show an upcoming release on the artist’s profile. The release page shows a Pre-save<\/em> button, as well as the album art, release date, countdown clock, share icon, short videos via Spotify Clips<\/a>, and a tracklist preview, with those tracks already released playable.<\/p>\n\n\n\n

This update is currently iOS-only and only on Dance Fever<\/em>. We are hoping the feature expands to all artists and all platforms including Android and desktop.<\/p>\n\n\n\n