{"id":91499,"date":"2022-05-26T10:00:00","date_gmt":"2022-05-26T09:00:00","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=91499"},"modified":"2022-05-26T13:32:29","modified_gmt":"2022-05-26T12:32:29","slug":"roblox-kpop-spotify-island","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/roblox-kpop-spotify-island\/","title":{"rendered":"Roblox Kpop park launches on Spotify Island experience"},"content":{"rendered":"\n

Image Credit: Spotify<\/a><\/em><\/p>\n\n\n\n

Spotify is now on Roblox with its Spotify Island experience, where fans and artists can meet in virtual form – and there’s now an area dedicated to K-pop.<\/span><\/h2>\n\n\n\n

Spotify <\/a>has created a virtual universe on Roblox<\/a>, teaming up with the gaming platform to make its own experience, Spotify Island<\/a>. The first theme is K-Park, an experience within the space themed around K-Pop, including Kpop Roblox games and a music-maker.<\/p>\n\n\n\n

Spotify Island is the first of a series of areas that Spotify <\/a>says will appear throughout the year. Within the network of islands will be music-themed games, themed experiences and the chance for fans to interact with artists.<\/p>\n\n\n\n

\nhttps:\/\/twitter.com\/Spotify\/status\/1521449221261602817\n<\/div><\/figure>\n\n\n\n

The first \u201cthemed experience\u201d is the K-Park area, dedicated to the K-Pop<\/a> genre. Stray Kids<\/a> and SUNMI<\/a> are the first artists to feature.<\/p>\n\n\n\n

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Players can make K-pop beats at the Soundtrap station. There\u2019s food-themed elements like the Bubble Tea waterfall and K-Caf\u00e9<\/a> where users can meet other fans, as well as games including the Rainbow Boba Straw.<\/p>\n\n\n\n

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What is Roblox? Roblox <\/a>is a free online universe where users can hang out together in a virtual space and play games. Within the platform, there\u2019s the potential for music artists to connect with fans remotely, appearing as avatars, playing virtual shows and hanging out with fans in backstage areas.<\/p>\n\n\n\n

Spotify says any profits through virtual merchandise will go straight back to the artists. In the past, Roblox has seen virtual concerts by a range of artists such as Lil Nas X, 24KGoldn, and Royal Blood<\/a>. During the pandemic, these sorts of live streamed<\/a> virtual experiences were especially helpful for artists who couldn’t connect with fans in person.<\/p>\n\n\n\n

What links the island to Spotify? The branding is there \u2013 users can collect the Spotify <\/a>\u201cLike\u201d button in exchange for merch for their avatar. Players can collect points and climb to the top of \u201cThe Charts.\u201d<\/p>\n\n\n\n

Players also create music using virtual beat-making stations within the island, with beats provided by Soundtrap<\/a>, Spotify\u2019s online DAW<\/a>. Gamified music creation is already popular on Roblox<\/a>, including the Splash world in which players use AI-powered tools to make and perform live music<\/a>.<\/p>\n\n\n\n

Check out the island here<\/a>, and stream a themed Spotify playlist below:<\/p>\n\n\n\n

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