{"id":91218,"date":"2022-04-12T09:00:00","date_gmt":"2022-04-12T08:00:00","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=91218"},"modified":"2022-04-12T08:55:05","modified_gmt":"2022-04-12T07:55:05","slug":"tiktok-surpasses-snapchat","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/tiktok-surpasses-snapchat\/","title":{"rendered":"TikTok surpasses Snapchat as Gen-Z&#8217;s favorite social media app in the US (infographic)"},"content":{"rendered":"\n<h2 style=\"user-select: auto;\"><span style=\"color: #3366ff; user-select: auto;\">For the first time, TikTok takes the top spot from Snapchat in Piper Sandler&#8217;s semi-annual survey, according to over 7,000 teens.<\/span><\/h2>\n\n\n\n<p>Investment bank and financial services company Piper Sandler surveyed 7,100 teens, across 44 states, with an average age of 16.2 years old for an idea of where the technology, social media, entertainment, fashion and food industries are going in the coming years.<\/p>\n\n\n\n<p>Among details around VR, the metaverse and celebrities\/influencers, the spring 2022 survey revealed:<\/p>\n\n\n\n<ul><li>Teens spend 30% of their daily video consumption on <strong>Netflix<\/strong> and <strong>YouTube<\/strong> <strong>(both 30%)<\/strong><\/li><li><strong>TikTok<\/strong> is the favorite social media platform (<strong>33%<\/strong> share) surpassing <strong>Snapchat<\/strong> for the first time (<strong>31%<\/strong>); <strong>Instagram<\/strong> was again third (<strong>22%<\/strong>)<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-gallery aligncenter columns-1 is-cropped\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" width=\"1650\" height=\"1275\" src=\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2022\/04\/TSWT_Spring22_Infographic-copy-2.png\" alt=\"\" data-id=\"91220\" data-link=\"https:\/\/routenote.com\/blog\/?attachment_id=91220\" class=\"wp-image-91220 lazyload\"\/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" width=\"3300\" height=\"2550\" src=\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2022\/04\/TSWT_Spring22_Infographic-copy.png\" alt=\"\" data-id=\"91219\" data-link=\"https:\/\/routenote.com\/blog\/?attachment_id=91219\" class=\"wp-image-91219 lazyload\"\/><\/figure><\/li><\/ul><figcaption class=\"blocks-gallery-caption\"><em>Image Credit: <a href=\"https:\/\/www.pipersandler.com\/1col.aspx?id=6217\">Piper Sandler<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><a style=\"user-select: auto;\" href=\"https:\/\/www.pipersandler.com\/1col.aspx?id=6216\"><strong style=\"user-select: auto;\">Find the full survey at pipersandler.com\/teens.<\/strong><\/a><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"https:\/\/routenote.com\/\">Use RouteNote to get your music on to TikTok, YouTube, Instagram, and more social media platforms and streaming services for free.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For the first time, TikTok takes the top spot from Snapchat in Piper Sandler&#8217;s semi-annual survey, according to over 7,000 teens.<\/p>\n","protected":false},"author":9,"featured_media":91221,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[8879],"tags":[6207,10264,70],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - 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