{"id":90301,"date":"2022-01-27T12:00:00","date_gmt":"2022-01-27T12:00:00","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=90301"},"modified":"2022-01-27T11:29:17","modified_gmt":"2022-01-27T11:29:17","slug":"where-streams-come-from","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/where-streams-come-from\/","title":{"rendered":"New data in Spotify for Artists shows where your streams come from"},"content":{"rendered":"\n<p><em>Image Credit: <a href=\"https:\/\/artists.spotify.com\/blog\/how-fans-discover-music-on-spotify-playlists-made-to-be-found\">Spotify<\/a><\/em><\/p>\n\n\n\n<h2 style=\"user-select: auto;\"><span style=\"color: #3366ff; user-select: auto;\">Spotify&#8217;s new &#8216;Made to Be Found&#8217; site details how fans discover music. &#8216;Source of Streams&#8217; in Spotify for Artists personalizes this data.<\/span><\/h2>\n\n\n\n<p>&#8220;Introducing new ways to understand and impact how fans find \u2013 and fall in love with \u2013 music on Spotify.&#8221; Billions of discoveries happen each year on Spotify. This is any time a listener streams an artist for the first time. Thanks to music streaming, it can happen at any stage in the artist&#8217;s career. Spotify want to help artists understand the paths to discover, to help them build their fanbases. <a style=\"user-select: auto;\" href=\"https:\/\/found.byspotify.com\/\">Made to Be Found<\/a> hopes to show artists how fans find and fall in love with music on Spotify.<\/p>\n\n\n\n<p>Did you know that over 150,000 artists were playlisted by Spotify for the first time across 2020 and 2021? Or that 33% of artist discoveries come from personalized sessions? Spotify&#8217;s new site details how music goes <a href=\"https:\/\/routenote.com\/blog\/can-i-upload-my-music-to-spotify-yes-and-its-free\/\">from distribution<\/a> and <a href=\"https:\/\/routenote.com\/blog\/how-to-get-on-spotify-playlists\/\">playlist pitching<\/a> to three key pathways to reach listeners: &#8220;editorial curation by Spotify, personalized algorithmic recommendations, and fan-led streaming, like adding songs to personal playlists.&#8221; This data comes alongside actions artists can take to grow and engage their audience.<\/p>\n\n\n\n<p>Find all of the data on the new site at <a style=\"user-select: auto;\" href=\"https:\/\/found.byspotify.com\/\"><strong style=\"user-select: auto;\">found.byspotify.com<\/strong><\/a>. Taking a more personalized approach, a new beta feature in <a href=\"https:\/\/routenote.com\/blog\/how-to-claim-my-spotify-artists-account\/\">Spotify for Artists<\/a> details your own unique source of streams.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3>Tracks to Discovery<\/h3>\n\n\n\n<p>Spotify highlights the three pathways to getting discovered on the music streaming service.<\/p>\n\n\n\n<ul><li>Made by Editors (Editorial Streams): Editorial curation on Spotify \u2013 in playlists like New Music Friday or Lorem \u2013 continues to uplift and empower new voices. Over 150,000 artists were playlisted for the first time across 2020 and 2021.<\/li><li>Made for You (Personalized Streams): We draw upon a multitude of signals to connect the right song to the right ears at the right time in personalized algorithmic recommendations, such as Discover Weekly, Radio &amp; Autoplay, Mixes, or personalized editorial playlists like Songs to Sing in the Shower. 33% of all new artist discoveries on Spotify happen in these personalized sessions \u2014 helping to drive future active streams from new fans.<\/li><li>Made by You (Active Streams): The majority of streams on Spotify come from Made by You sessions. These active streams are generated by listeners seeking out artists and music they love on fan-made or artist playlists, artist profiles, and catalog pages for albums or singles. Listeners showcase their fandom by following an artist, liking a song or album, adding songs to personal playlists they curate, or sharing tracks or lyrics on socials.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1280\" height=\"700\" src=\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2022\/01\/s4a_MTBF_Blog_1280x700_02.gif\" alt=\"Made by Editors, Made for You, Made by You with album, playlist and profile art\" class=\"wp-image-90303 lazyload\"\/><figcaption><em>Image Credit: <a href=\"https:\/\/artists.spotify.com\/blog\/how-fans-discover-music-on-spotify-playlists-made-to-be-found\">Spotify<\/a><\/em><\/figcaption><\/figure><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3>Source of Streams<\/h3>\n\n\n\n<p>An update to the Engagement tab on Spotify for Artists shows you the &#8220;Source of Streams&#8221;. This gives you a day-by-day breakdown of how each source is contributing over the past month across your full catalog, be it an active source like Listener&#8217;s queue or programmed source like Personalized editorial playlists. This new data comes alongside existing engagement stats like streams per listener, saves and playlist adds. You can learn more about the new features in the new <a style=\"user-select: auto;\" href=\"https:\/\/routenote.com\/blog\/how-to-claim-my-spotify-artists-account\/\">Made to Be Found<\/a> site. <a style=\"user-select: auto;\" href=\"https:\/\/routenote.com\/blog\/how-to-claim-my-spotify-artists-account\/\">Log in or claim your Spotify for Artists profile now to get started.<\/a><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"2560\" height=\"1400\" src=\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2022\/01\/s4a_MTBF_Blog_1280x700_034.jpg\" alt=\"The new source of streams data in the Engagement tab of Spotify for Artists\" class=\"wp-image-90304 lazyload\"\/><figcaption><em>Image Credit: <a href=\"https:\/\/artists.spotify.com\/blog\/how-fans-discover-music-on-spotify-playlists-made-to-be-found\">Spotify<\/a><\/em><\/figcaption><\/figure><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3>Take Control<\/h3>\n\n\n\n<p>Spotify are investing in powerful tools to help artists get found and build fanbases on the platform. <a href=\"https:\/\/found.byspotify.com\/\">Made to Be Found<\/a> highlights existing tools to help you take control and maximise your music growth, including <a style=\"user-select: auto;\" href=\"https:\/\/routenote.com\/blog\/how-to-customize-your-spotify-artist-profile\/\">customizing your artist profile<\/a>, <a style=\"user-select: auto;\" href=\"https:\/\/routenote.com\/blog\/how-to-get-on-spotify-playlists\/\">pitching to playlist editors<\/a>, <a style=\"user-select: auto;\" href=\"https:\/\/routenote.com\/blog\/all-of-the-creative-ways-to-share-your-spotify-tracks\/\">sharing music on socials<\/a>, <a style=\"user-select: auto;\" href=\"https:\/\/routenote.com\/blog\/spotify-promo-cards-update-adds-new-features\/\">creating Promo Cards<\/a>, <a style=\"user-select: auto;\" href=\"https:\/\/routenote.com\/blog\/add-spotify-canvas\/\">uploading Canvases<\/a> or <a style=\"user-select: auto;\" href=\"https:\/\/routenote.com\/blog\/what-is-a-spotify-marquee-campaign\/\">building Marquee campaigns<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>Providing all artists with more details is always a good thing. These new features should help artists understand where their streams come from, to better inform future marketing decisions.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"https:\/\/routenote.com\/blog\/can-i-upload-my-music-to-spotify-yes-and-its-free\/\">Are you yet to get your music on Spotify yet? Luckily for you, it&#8217;s free and easy with RouteNote. Click here to learn how to upload to Spotify and all other major streaming services.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spotify&#8217;s new &#8216;Made to Be Found&#8217; site details how fans discover music. &#8216;Source of Streams&#8217; in Spotify for Artists personalizes this data.<\/p>\n","protected":false},"author":9,"featured_media":90302,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[825,9656],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New data in Spotify for Artists shows where your streams come from - RouteNote Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/where-streams-come-from\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New data in Spotify for Artists shows where your streams come from - RouteNote Blog\" \/>\n<meta property=\"og:description\" content=\"Spotify&#039;s new &#039;Made to Be Found&#039; site details how fans discover music. &#039;Source of Streams&#039; in Spotify for Artists personalizes this data.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/routenote.com\/blog\/where-streams-come-from\/\" \/>\n<meta property=\"og:site_name\" content=\"RouteNote Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-27T12:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-27T11:29:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2022\/01\/s4a_MTBF_Blog_1280x700_01_Artist10.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom Newman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/routenote.com\/blog\/#organization\",\"name\":\"RouteNote\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/routenote.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"contentUrl\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"width\":1000,\"height\":1000,\"caption\":\"RouteNote\"},\"image\":{\"@id\":\"https:\/\/routenote.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/routenote.com\/blog\/#website\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"name\":\"RouteNote Blog\",\"description\":\"The World of Digital Music - 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