{"id":90116,"date":"2022-01-14T11:00:00","date_gmt":"2022-01-14T11:00:00","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=90116"},"modified":"2022-01-14T11:54:44","modified_gmt":"2022-01-14T11:54:44","slug":"music-marketing-strategies","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/music-marketing-strategies\/","title":{"rendered":"Learn music marketing strategies from Olivia Rodrigo, Taylor Swift, and Adele"},"content":{"rendered":"\n

Image Credit: Viberate<\/a><\/em><\/p>\n\n\n\n

Spotify streams of Olivia Rodrigo album release Sour grew faster than Adele and Taylor Swift’s in 2021. What can we learn from the music marketing strategies of these popular female pop artists?<\/span><\/h2>\n\n\n\n

Music data analysts Viberate<\/a> have crunched the numbers and revealed just how quickly Olivia Rodrigo\u2019s debut album Sour <\/em>grew on Spotify <\/a>in 2021.<\/p>\n\n\n\n

Rodrigo came out in front of two popular female pop artists who have been in the game much longer than the young singer. In the first two weeks of streams Sour <\/em>outperformed Taylor Swift’s Red (Taylor’s Version), <\/em>and 30 <\/em>by Adele.<\/p>\n\n\n\n

\n\n\n\n

So, what’s the secret sauce for marketing an album?<\/h3>\n\n\n\n

2021 was the year that Olivia Rodrigo\u2019s music took off. In a big way this was thanks to her popularity on TikTok<\/a>. Whilst viral fame shouldn\u2019t be endgame<\/a> for musicians, TikTok\u2019s huge userbase means having a presence on the social media platform could be a winning tactic for artists \u2013 and it’s free promotion, too.<\/p>\n\n\n\n

Rodrigo’s emotional single \u201cdrivers license<\/a>\u201d came out of nowhere on TikTok and captured the hearts of teenagers (and teenagers-at-heart). She strategised by quickly following the single with her debut album, the captivating Sour<\/em>, which again slipped perfectly into social media trends with its 90s references<\/a>. Upon the album release, \u201cdrivers license\u201d was raking in 800 million <\/strong>streams every day. It\u2019s now reached 1.2 billion<\/strong> total streams. Not bad!<\/p>\n\n\n\n

But of course, Rodrigo wasn\u2019t the only female pop artist achieving great new heights in 2021. Viberate <\/a>looked at the streaming performances of Adele and Taylor Swift as a comparison.<\/p>\n\n\n\n

\"\"
Image Credit: Viberate<\/a><\/em><\/figcaption><\/figure>\n\n\n\n

All three artists had an incredible year. Taylor Swift, one of Rodrigo\u2019s most prominent musical influences<\/a>, released two albums in 2021 \u2013 she came second in comparison to Rodrigo\u2019s debut streaming numbers.<\/p>\n\n\n\n

Both 2021 releases by Taylor Swift were re-recordings of previous albums<\/a>, as she finally recorded the tracks as she always intended. Whilst longtime fans like Rodrigo streamed the albums to spot changes to the originals<\/a> and hear bonus tracks, curiosity about the releases turned new listeners, who weren\u2019t interested first time around, into fans.<\/p>\n\n\n\n

Viberate <\/a>noticed that releasing two albums meant Swift was on the radar for the whole year. Saying this, in those initial two weeks, Swift gained 759k followers<\/strong> and a whopping 11.9 million<\/strong> new monthly listeners. In particular, \u201cAll Too Well (10 Minute Version) (Taylor\u2019s Version),\u201d an extended version of her \u2026. song, performed amazingly, generating an average of 50 million streams a day.<\/p>\n\n\n\n

Streams of the longer version of \u201cAll Too Well\u201d were boosted by the social media buzz around the track, as rumours of who the song was about unearthed years-old gossip; and also by a 15-minute short film which served as a cinematic music video accompaniment to the extended track. Viberate <\/a>noted that out of the three artists, Swift was mentioned on social media the most.<\/p>\n\n\n\n

Adele was third in the lineup in terms of streams. 2021 saw the release of her much anticipated sixth album 30<\/em>. The lead single \u201cEasy On Me\u201d was released in November and by the end of two weeks had been streamed 385 million<\/strong> times.<\/p>\n\n\n\n

Viberate <\/a>found that the biggest jump in streams came around the release of the single and announcement of the album \u2013 Adele gained 7.4 million<\/strong> new monthly listeners and 694k<\/strong> new followers<\/strong> in a fortnight.<\/p>\n\n\n\n

\"\"
Image Credit: Viberate<\/a><\/em><\/figcaption><\/figure><\/div>\n\n\n\n

Whilst Rodrigo may lead the trio, both Swift and Adele\u2019s top-performing releases both arrived in the final third of the year, giving the younger singer a head start. But Olivia Rodrigo is still at the very beginning of her career \u2013 keep an eye on her to see how her next release performs, and what further smart marketing <\/a>choices are on the cards.<\/p>\n\n\n\n

\n\n\n\n

Want to upload your music to Spotify? RouteNote distributes music by independent artists for free. Find out more here and sign up today for free releases, forever.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Spotify streams of Olivia Rodrigo album release Sour grew faster than Adele and Taylor Swift in 2021. 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