{"id":89949,"date":"2022-01-05T18:00:00","date_gmt":"2022-01-05T18:00:00","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=89949"},"modified":"2022-01-05T17:54:40","modified_gmt":"2022-01-05T17:54:40","slug":"instagram-stories-data-for-artists","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/instagram-stories-data-for-artists\/","title":{"rendered":"An analysis of almost a million Instagram Stories reveals valuable data for artists and brands"},"content":{"rendered":"\n<h2 style=\"user-select: auto;\"><span style=\"color: #3366ff; user-select: auto;\">How many Instagram Stories should I post a day? Should I upload photos or videos? How do Stories perform compared to feed posts?<\/span><\/h2>\n\n\n\n<p>Answers to the above and many more key insights are detailed in <a style=\"user-select: auto;\" href=\"https:\/\/www.socialinsider.io\/blog\/instagram-stories-data\/\">Socialinsider&#8217;s article.<\/a> Stories on the Meta-owned photo and video sharing platform receive deep engagement from all users, so it&#8217;s no wonder they are utilised by brands and musicians around the world to increase brand awareness and create strong relationships between artists and fans.<\/p>\n\n\n\n<p>Social media analytics site Socialinsider analysed 962,402 Stories on Instagram between January 2020 and October 2021. From 6,014 business accounts, Socialinsider calculated results from thousands of accounts with under 5k followers, to hundreds of accounts with over 100k followers. <a style=\"user-select: auto;\" href=\"https:\/\/www.socialinsider.io\/blog\/instagram-stories-data\/\"><strong>Find the full deep dive here or click one of the headings below to learn more.<\/strong><\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3><a style=\"user-select: auto;\" href=\"https:\/\/www.socialinsider.io\/blog\/instagram-stories-data\/#keyinsights\"><strong style=\"user-select: auto;\">Key Insights<\/strong><\/a><\/h3>\n\n\n\n<h4><a style=\"user-select: auto;\" href=\"https:\/\/www.socialinsider.io\/blog\/instagram-stories-data\/#igstoryusage\">1. Major brands have doubled their Instagram story&#8217;s usage in the last year<\/a><\/h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1260\" height=\"800\" src=\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2022\/01\/1.png\" alt=\"\" class=\"wp-image-89951 lazyload\"\/><figcaption><em>Image Credit: <a href=\"https:\/\/www.socialinsider.io\/blog\/instagram-stories-data\/\">Socialinsider<\/a><\/em><\/figcaption><\/figure><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h4><a style=\"user-select: auto;\" href=\"https:\/\/www.socialinsider.io\/blog\/instagram-stories-data\/#retentionrate\">2. Posting up to 5 stories per day ensures a retention rate of over 70%<\/a><\/h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1260\" height=\"800\" src=\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2022\/01\/2.png\" alt=\"\" class=\"wp-image-89952 lazyload\"\/><figcaption><em>Image Credit: <a href=\"https:\/\/www.socialinsider.io\/blog\/instagram-stories-data\/\">Socialinsider<\/a><\/em><\/figcaption><\/figure><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h4><a style=\"user-select: auto;\" href=\"https:\/\/www.socialinsider.io\/blog\/instagram-stories-data\/#tapforward\">3. Instagram users are more likely to tap forward sooner for image stories<\/a><\/h4>\n\n\n\n<figure class=\"wp-block-gallery aligncenter columns-1 is-cropped\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" width=\"1260\" height=\"800\" src=\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2022\/01\/3.1.png\" alt=\"\" data-id=\"89954\" data-link=\"https:\/\/routenote.com\/blog\/?attachment_id=89954\" class=\"wp-image-89954 lazyload\"\/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" width=\"1260\" height=\"800\" src=\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2022\/01\/3.2.png\" alt=\"\" data-id=\"89955\" data-link=\"https:\/\/routenote.com\/blog\/?attachment_id=89955\" class=\"wp-image-89955 lazyload\"\/><\/figure><\/li><\/ul><figcaption class=\"blocks-gallery-caption\"><em>Image Credit: <a href=\"https:\/\/www.socialinsider.io\/blog\/instagram-stories-data\/\">Socialinsider<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h4><a style=\"user-select: auto;\" href=\"https:\/\/www.socialinsider.io\/blog\/instagram-stories-data\/#exitsrate\">4. Instagram users exit faster from video stories, and most of the exits happen within the first two stories<\/a><\/h4>\n\n\n\n<figure class=\"wp-block-gallery aligncenter columns-1 is-cropped\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" width=\"1260\" height=\"800\" src=\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2022\/01\/4.1.png\" alt=\"\" data-id=\"89956\" data-link=\"https:\/\/routenote.com\/blog\/?attachment_id=89956\" class=\"wp-image-89956 lazyload\"\/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" width=\"1260\" height=\"800\" src=\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2022\/01\/4.2.png\" alt=\"\" data-id=\"89957\" data-link=\"https:\/\/routenote.com\/blog\/?attachment_id=89957\" class=\"wp-image-89957 lazyload\"\/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" width=\"1260\" height=\"800\" src=\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2022\/01\/4.3.png\" alt=\"\" data-id=\"89958\" data-link=\"https:\/\/routenote.com\/blog\/?attachment_id=89958\" class=\"wp-image-89958 lazyload\"\/><\/figure><\/li><\/ul><figcaption class=\"blocks-gallery-caption\"><em>Image Credit: <a href=\"https:\/\/www.socialinsider.io\/blog\/instagram-stories-data\/\">Socialinsider<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h4><a style=\"user-select: auto;\" href=\"https:\/\/www.socialinsider.io\/blog\/instagram-stories-data\/#storiesreach\">5. Image stories slightly outperform video stories in terms of reach<\/a><\/h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1260\" height=\"800\" src=\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2022\/01\/5.png\" alt=\"\" class=\"wp-image-89953 lazyload\"\/><figcaption><em>Image Credit: <a href=\"https:\/\/www.socialinsider.io\/blog\/instagram-stories-data\/\">Socialinsider<\/a><\/em><\/figcaption><\/figure><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h4><a style=\"user-select: auto;\" href=\"https:\/\/www.socialinsider.io\/blog\/instagram-stories-data\/#reachstoriesvsposts\">6. Instagram stories have lower reach rates compared to posts in the feed<\/a><\/h4>\n\n\n\n<figure class=\"wp-block-gallery aligncenter columns-1 is-cropped\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" width=\"1260\" height=\"800\" src=\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2022\/01\/6.1.png\" alt=\"\" data-id=\"89959\" data-link=\"https:\/\/routenote.com\/blog\/?attachment_id=89959\" class=\"wp-image-89959 lazyload\"\/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" width=\"1260\" height=\"800\" src=\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2022\/01\/6.2.png\" alt=\"\" data-id=\"89960\" data-link=\"https:\/\/routenote.com\/blog\/?attachment_id=89960\" class=\"wp-image-89960 lazyload\"\/><\/figure><\/li><\/ul><figcaption class=\"blocks-gallery-caption\"><em>Image Credit: <a href=\"https:\/\/www.socialinsider.io\/blog\/instagram-stories-data\/\">Socialinsider<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div align=\"center\">\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"What Changed in the Instagram Story\u2019s Performance in 2021\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/5tLQZ5gDCR8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-text-align-center\"><a style=\"user-select: auto;\" href=\"https:\/\/routenote.com\/blog\/how-to-add-your-music-to-facebook-and-instagram-for-free\/\"><strong style=\"user-select: auto;\">All RouteNote artists can upload their own music to Instagram for free, for monetization across Stories, videos, Reels and Facebook.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How many Instagram Stories should I post a day? Should I upload photos or videos? How do Stories perform compared to feed posts?<\/p>\n","protected":false},"author":9,"featured_media":89950,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[24798],"tags":[6207,10985],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>An analysis of almost a million Instagram Stories reveals valuable data for artists and brands - RouteNote Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/instagram-stories-data-for-artists\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"An analysis of almost a million Instagram Stories reveals valuable data for artists and brands - RouteNote Blog\" \/>\n<meta property=\"og:description\" content=\"How many Instagram Stories should I post a day? 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