{"id":89829,"date":"2021-12-26T12:00:00","date_gmt":"2021-12-26T12:00:00","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=89829"},"modified":"2021-12-24T15:49:06","modified_gmt":"2021-12-24T15:49:06","slug":"tiktok-beats-snapchat-and-twitter-becoming-third-most-popular-social-network","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/tiktok-beats-snapchat-and-twitter-becoming-third-most-popular-social-network\/","title":{"rendered":"TikTok beats Snapchat and Twitter becoming third most popular social network"},"content":{"rendered":"\n

Image credit: Olivier Bergeron<\/a><\/em><\/p>\n\n\n\n

TikTok follows behind only Facebook and Instagram as the biggest social network in the world.<\/span><\/h2>\n\n\n\n

TikTok<\/a> has come to take over the world’s attention span and it’s doing a pretty good job, moving up the rankings yet again to make it into the top 3 of social platforms. It’s predicted that TikTok will surpass 1.5 billion total users in 2022<\/a> and its clear it’s not going anywhere, influencing even it’s largest competitors in the social sphere to change tact<\/a> and explore the medium of short form, easily created videos.<\/p>\n\n\n\n

The video sharing app burst onto the playing field just a few years ago following the success of spiritual predecessors like Vine and Dubsmash. In recent years it has taken the world by storm, particularly in a world on lockdown seeing monumental growth in popularity in the last 2 years. TikTok revenues grew 500% in Europe<\/a> alone last year. <\/p>\n\n\n\n

Now a new report from Insider Intelligence<\/a> suggests that TikTok has overtaken both Snapchat and Twitter in their number of users globally. Looking at the number of monthly users (users who access TikTok at least once a month), they predict that TikTok will reach 755 million monthly TikTok users in 2022. This is 40.8% growth in 2021, following an incredible 59.8% of growth in 2020. <\/p>\n\n\n\n

Insider Intelligence principal analyst, Debra Aho Williamson said: “The rise of TikTok is especially challenging for Snapchat, with which it competes head-to-head for the youth audience. Although TikTok does not share much similarity to Twitter, its massive size relative to the more-established platform is a clear reflection of the addictive nature of TikTok’s content.”<\/p>\n\n\n\n

TikTok’s success does not go ignored by its competitors, most of which have followed their footsteps to launch an easy creation and sharing platform for short videos in their apps. YouTube<\/a> have found huge success with Shorts<\/a>, Instagram<\/a> have been prioritising Reels more and more, Snapchat’s Spotlight<\/a> offers their users short-form videos to explore, and even Twitter have been testing TikTok style content<\/a>. <\/p>\n\n\n\n

TikTok has had a huge cultural influence, taking the torch from YouTube which revolutionised the power of user-uploaded content to make it even easier with smartphones and a focus on short, snappy content. Using music as a backdrop to much of its content, TikTok has also had a massive influence on the music industry.<\/p>\n\n\n\n

We’ve seen that TikTok can make an artist’s career blow up<\/a> with the viral potential of the platform. It’s been seen time and again, with a single video capable of getting millions of views putting a song in front of millions of potential new listeners. With free distribution for artists to TikTok, we’ve seen our own artists collect millions of streams in recent years. <\/p>\n\n\n\n

With the year coming to a close, you can see what one of the biggest culturally influencing platforms has been making popular with our list of the 10 top songs on TikTok in 2021<\/a>. For an overall view of TikTok’s year and the content that’s made it so popular, check out the Year on TikTok<\/a>, showing the top videos, music, trends, and more. <\/p>\n","protected":false},"excerpt":{"rendered":"

TikTok follows behind only Facebook and Instagram as the biggest social network in the world.<\/p>\n","protected":false},"author":12,"featured_media":89842,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6628],"tags":[16187,10264,13147],"acf":[],"yoast_head":"\nTikTok beats Snapchat and Twitter becoming third most popular social network - RouteNote Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/tiktok-beats-snapchat-and-twitter-becoming-third-most-popular-social-network\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TikTok beats Snapchat and Twitter becoming third most popular social network - RouteNote Blog\" \/>\n<meta property=\"og:description\" content=\"TikTok follows behind only Facebook and Instagram as the biggest social network in the world.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/routenote.com\/blog\/tiktok-beats-snapchat-and-twitter-becoming-third-most-popular-social-network\/\" \/>\n<meta property=\"og:site_name\" content=\"RouteNote Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-26T12:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-24T15:49:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2021\/12\/TikTok-on-a-phone.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"580\" \/>\n\t<meta property=\"og:image:height\" content=\"309\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CockJacca\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jacca-RouteNote\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/routenote.com\/blog\/#organization\",\"name\":\"RouteNote\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/routenote.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"contentUrl\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"width\":1000,\"height\":1000,\"caption\":\"RouteNote\"},\"image\":{\"@id\":\"https:\/\/routenote.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/routenote.com\/blog\/#website\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"name\":\"RouteNote Blog\",\"description\":\"The World of Digital Music - 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