{"id":8958,"date":"2015-10-21T11:56:19","date_gmt":"2015-10-21T11:56:19","guid":{"rendered":"http:\/\/routenote.com\/blog\/?p=8958"},"modified":"2015-10-21T15:54:21","modified_gmt":"2015-10-21T15:54:21","slug":"pitchfork-bought-by-conde-nast-mass-media-company","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/pitchfork-bought-by-conde-nast-mass-media-company\/","title":{"rendered":"Pitchfork Bought By Cond\u00e9 Nast Mass Media Company"},"content":{"rendered":"<h4>Last week it was announced that\u00a0Cond\u00e9 Nast had acquired Pitchfork, the independent music website and magazine.<\/h4>\n<p>Cond\u00e9 Nast, a mass media company that owns Vogue, Vanity Fair, The New Yorker and other popular American\u00a0print and digital media, have added Pitchfork to their roster. Pitchfork is now Cond\u00e9 Nast&#8217;s first music subsidiary.<\/p>\n<p>Pitchfork launched in 1996 and was one of the first magazines with an online presence. It\u00a0gained a reputation as a high quality resource for independent music, expanding over the years with ventures including music festivals, video programming and moving into print media in 2013.<\/p>\n<p>In their <a href=\"http:\/\/pitchfork.com\/news\/61621-pitchfork-acquired-by-conde-nast\/\">announcement<\/a> on their website Pitchfork said:<\/p>\n<blockquote><p>Cond\u00e9 Nast believes, as we do, that Pitchfork has built an editorial voice that stands strongly alongside it&#8217;s others, and that the integrity of that voice &#8211; and our opinions &#8211; are fundamental to our identity. We&#8217;re incredibly fortunate to have found in\u00a0Cond\u00e9 Nast a group of people who share every aspect of our focus.<\/p>\n<p>Their 100+ years of experience in building brands marked by editorial integrity makes them a natural fit for Pitchfork, and their belief in what we do, combined with their additional expertise, will allow us to extend our coverage across all platforms while remaining true to the ideals that have made Pitchfork the most trusted voice in music.<\/p><\/blockquote>\n<p>Fred Santarpia,\u00a0Cond\u00e9 Nast&#8217;s chief digital officer who led the acquisition, said that it gives them a stand-alone music publication with a strong editorial voice. He went on to say that it brings &#8220;a very passionate audience of millennial males into our roster.&#8221; Santarpia also said that The Pitchfork Review, Pitchfork&#8217;s quarterly print magazine, would continue.<\/p>\n<p>Bob Sauerberg,\u00a0Cond\u00e9 Nast&#8217;s chief executive, said that the deal &#8220;reinforces our commitment to building\u00a0Cond\u00e9 Nast&#8217;s premium digital network, focusing on distinctive editorial voices engaging high-value millennial audiences.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last week it was announced that\u00a0Cond\u00e9 Nast had acquired Pitchfork, the independent music website and magazine. Cond\u00e9 Nast, a mass media company that owns Vogue, Vanity Fair, The New Yorker and other popular American\u00a0print and digital media, have added Pitchfork to their roster. Pitchfork is now Cond\u00e9 Nast&#8217;s first music subsidiary. Pitchfork launched in 1996 and was one of the first magazines with an online presence. It\u00a0gained a reputation as a high quality resource for independent music, expanding over the years with ventures including music festivals, video programming and moving into print media in 2013. In their announcement on their&#8230;<\/p>\n","protected":false},"author":12,"featured_media":8959,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[6246,2873,2367,6245,6247],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pitchfork Bought By Cond\u00e9 Nast Mass Media Company - RouteNote Blog<\/title>\n<meta name=\"description\" content=\"Last week it was announced that Cond\u00e9 Nast had acquired Pitchfork, the independent music website and magazine.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/pitchfork-bought-by-conde-nast-mass-media-company\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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